David LivelySocial
Media 101
Is it really worth the
hype?
YES
How?
What
do
you
want
to
DO?
How does it end?
Gruntwork
Groundwork
1
What does your
customer do
online?
INFORMATION
COMMUNICATION
EXPRESSION
CONNECTION
Why?
Are you leading the pack?
Or are you following the crowd?
What’s the buzz?
Resources
T E C H N O L O G Y
Time
Money
Training
Skill
2Auditing
Are
youallin?
Barriers
Time
Commitment
Evolution or Revolution?
Before you come out of the closet…
•Training•Expectations•Implementation
3Goal
s
Quantity
Quality
Who do you want to reach?
•Current Customers•New Customers•Staff
What do you want them to do?
Now that you can talk
to the world…
what in the world are
you going to say?
NO self promotion
Thought leadership
Tips and Trends
Living with your product
Etiquette
Measure success
Tools
Time
Technology
Talent
Data
4
Time
Money
Technology-Spending
People-Spending
Who will lead?
Payoff
Financial Flexibility
Curre
nt Ad
Budget
Current Customer Service Budget
Current Store Operations Budget
When it hits the fan…
Refocus
Retrain
Higher Education 5
Any SM geeks out there?
Expectations
Skeptics
Fears
Not knowing what to say…
…not knowing when to say it.
Technophobia
Fear of being stranded
Setting Policy
Details, details
What must be said
What must NEVER be said
Code of Conduct
Use of company time and tools
Empowered
Protect yourself
One shot, one opportunity
6
What do you see?
Imitate
Avoid
Differentiate
What do you want Ms. Jones to think?
You talk…
But do you listen?
Integration
Evaluation
7
Workflow
Workforce
Assumptions
Media
People
Communication
Who do you like?
Are you surprised?
So, what?
Get out of the way
Tracking
