Download - Rural regions
Guiding Rural Regions Guiding Rural Regions
toward Open Innovationtoward Open Innovation
Ed Morrison
Purdue Center for Regional Development
May, 2010
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Slides and other materials available at:http://rural-innovation.strategy-nets.net
Questions: Peggy Hosea [email protected]
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Connected this morning
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The Purdue Center for Regional Development is deeply engaged with developing a new generation of rural strategiesand university regional engagement
Slides and other materials available at:http://rural-innovation.strategy-nets.net
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This talk reflects what I have been learning about regions across the country over the past 18 months or so...
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We start our journey with a clear definition of economic development
‣ Where do we stand?
‣ Where are we heading?
‣ How will we get there?
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QuickTime™ and aCinepak decompressor
are needed to see this picture.
Creating wealth in our Grandfather’s economy
Regional food systems
Regional energy systems
Tourism clusters
Innovation hubs
Education innovations
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That means abandoning old ideas of industrial recruitment and developing new approaches to rural innovation and entrepreneurship...
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In our Grandfather’s economy, regions functioned with clear boundaries
Counties
Cities and Towns
Federal Agencies
State Agencies
K-12 SchoolsHigher Education
Institutions
WorkforceBoards
Social ServiceOrganizations
Chambers of Commerce
Economic DevelopmentOrganizations
Foundations
Regional Planning Organizations
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Counties
Cities and Towns
Federal Agencies
State Agencies
K-12 SchoolsHigher Education
Institutions
WorkforceBoards
Social ServiceOrganizations
Chambers of Commerce
Economic DevelopmentOrganizations
Foundations
Regional Planning Organizations
As our Grandchildren’s economy is emerging, regions are not responding all different.
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Our rural regions are covered with invisible fences that no longer work...but continue to constrain us
‣ Where do we stand?
‣ Where are we heading?
‣ How will we get there?
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We are heading to our Grandchildren’s economy which is full of networks
A global map of Internet connections
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The iPhone production
network
Question: Who makes the iPhone? Answer: A network led by Apple
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Question: What is a regional food system?
A regional food system as one that supports long-term connections between farmers and consumers while meeting the economic, social, health and environmental needs of the communities within a region.
Iowa State University
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We need new thinking about rural regions in terms of the networks that sustain them...
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So, what kind of networks do we need?
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With deeper regional collaborations, new horizons of emerge for rural regions as networks connect assets in new and different ways....
Core Core GroupGroup
FocuFocus 1s 1
FocuFocus 2s 2
FocuFocus 3s 3
FocuFocus 4s 4
Initiatives Initiatives
At Purdue, we have used strategic doing to generate over 50 initiatives (each with metrics) in four focus areas...with one administrator
‣ Where do we stand?
‣ Where are we heading?
‣ How will we get there?
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Regions operate on different horizons as they transition toward more open innovation strategies...
Remember the core idea: We are moving from our Grandfather’s to our Grandchildren’s economy...
This transformation is a big deal...
Every few hundred years in Western history, there occurs a sharp transformation.
Peter Drucker, The New Realities (1989)
Grandfather’s Grandfather’s EconomyEconomy
Grandchildren’s Grandchildren’s EconomyEconomy
Hierarchies NetworksCommand and control
Link and leverage
Vertically integrate
Horizontally connect
Transactions RelationshipsProtect boundaries
Strengthen cores
Strategic Planning
Strategic Doing
Changing the narrative involves a deep change in mindsets and a new set of habits
Changing the narrative is important because people move in the direction of their conversations....Besides, our children are listening
Here’s how the California Workforce Association put it last month...
During Horizon 1, leaders are moving away frm our Grandfather’s economy by:
‣Focusing on opportunities, not problems ‣Changing the mindsets from hierarchies to networks;
‣Refocusing on our collective responsibilities to the next generation;
‣Starting new personal habits of “closing triangles”
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Charleston Digital Corridor: fridays @ the
corridor
Youngstown Business Incubator:
Third Thursday at 3
Regions reaching Horizon 2 uncover networks with regular civic forums...guided conversations
Regions reaching Horizon 2 sometimes formalize rules of civility...to create the space we need for complex thinking
In Horizon 2, regions are:
‣Creating a “civic space” for complex thinking
‣Uncovering assets and networks with regular forums
‣Linking assets to define new opportunities
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Strategy answers two questions:
Strategy has never been more important, but how we develop and implement strategy has changed dramatically in the past decade.
Why?
The emergence of networks.
1. Where are we going?
2. How will we get there?
Strategic Planning evolved to handle large hierarchical organizations...It doesn’t work in networks
A small group at the top did the thinking
A larger group at the bottom did the doing
Strategic planning doesn’t work because networks have no tops or bottoms
Strategic Doing is simple, but not easy...It takes discipline, focus and practice
As the teams answer these questions, they generate all the components of a Strategic Action Plan
With Strategic Doing, there’s no separation between thinking and doing Result: Strategic Agendas and Strategic Action Plans that are flexible and change with circumstances
Strategic Strategic Doing Doing
produces produces alignmentsalignments, links and , links and leverageleverage
Strategic conversations generate “link and leverage” strategies
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Here’s a glimpse into one of our strategic doing workshops. What’s wrong with this picture?
Kokomo, IN
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Cape Girardeau, MO
Southeast Missouri used Strategic Doing to shape a strategy for its P-20 Council
In reaching Horizon 3, regions are:
‣Thinking strategically
‣Defining strategic outcomes, metrics and pathways
‣Starting to translate ideas into action
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Guidng networks with strategy is like paddling a kayak in the ocean
The task requires quick strategic assessments and continuous “doing”
We are here
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Innovation with networks is a continuous process of aligning, linking and leveraging our assets toward transformative outcomes
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Remember that rural regions need collaboration in five key areas
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We are continuously mapping and aligning our assets and initiatives
11 22 33
4466
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© 2008, Brian D. Thompson, UWM Research Foundation 10/6/08
Funds
Fluid Transport/ Civil & Ind. Engr.
Detection
Materials
Bioscience
Pumps/ Valves/
Components
Analysis/ Measuring/
Control
Water User
Consumer Products
Treatment/ Processing/ Softening
Utilities
Funding Agencies
Academic Institutions
Private SectorPublic Sector
Milwaukee 7 Water Cluster
DOE
EPA
NSF
USDA
DoD
NOAA/DOC
Interior
World Bank
Foundations
InternationalPartners
NIHGreater
MilwaukeeFoundation
UWM
Marquette
UW-Madison
WATER Inst.Chem & Biosci
School of Freshwater Science
CEAS
Physics
MSOE
Fluid Power
Rapid Proto Center
M7/GMCMMSD
City ofMilwaukee
DNRUNDP
Federal Government
Municipalities
Water Council
Pentair• Filtering & purification
GE
Badger Meter• Water meters• Meter reading systems
Procorp• Water reuse & softening • Phosphate & radium removal
AO Smith• Water heaters
Kohler• Faucets• Materials, coatings, plating• Casting technology
Miller Coors• Intake quality, output quality• Energy consumption
AquaSensorsThermo Fisher
Scientific
Fall River
Great Lakes Water• Water treatment equipment Advanced
Chemical Systems• Ind. wastewater treatment
CH2MHILL• Engineering services
ITT
Sanitarie• Wastewater treatment
design
Flygt• pumps
SiemensJoyBucyrus
Veolia• Water utilities
OpportunitiesEnvironmental• Algae control (& exploitation)• Removal of PCBs from lakes & rivers• Storm water containment, • Road salt• Ship’s ballast – policy/enforcement• Aquaculture• Lake Michigan contamination• Policy issues – metering/incentives
Energy/Efficiency• Ethanol production efficiency• Tar sands water treatment• Elimination of boiler scaling• Increasing brewing efficiency• Increased efficiency of water heating• Speeding treatment for large volumes• Increasing treatment efficiency
Processing/Treatment•Municipal wastewater treatment–Storm water treatment–Reduced use of chemicals•Industrial wastewater treatment–Farm manure, food processing waste, metals–Utilizing sewer sludge•Residential Water Treatment–Residential water treatment, home filtration–Residential Water softening without salt
•Reverse Osmosis•Softening•Ships ballast - treatment•Treatment targets–PCBs in sewer pieps–Desalinzation–Radium in ground water–Pharmaceuticals–Phosphate
Monitoring/Detection• Water security• Real time monitoring • User detection systems• Real time sensing for life forms• Pharmaceuticals
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© 2008, Brian D. Thompson, UWM Research Foundation 10/6/08
Funds
Fluid Transport/ Civil & Ind. Engr.
Detection
Materials
Bioscience
Pumps/ Valves/
Components
Analysis/ Measuring/
Control
Water User
Consumer Products
Treatment/ Processing/ Softening
Utilities
Funding Agencies
Academic Institutions
Private SectorPublic Sector
Milwaukee 7 Water Cluster
DOE
EPA
NSF
USDA
DoD
NOAA/DOC
Interior
World Bank
Foundations
InternationalPartners
NIHGreater
MilwaukeeFoundation
UWM
Marquette
UW-Madison
WATER Inst.Chem & Biosci
School of Freshwater Science
CEAS
Physics
MSOE
Fluid Power
Rapid Proto Center
M7/GMCMMSD
City ofMilwaukee
DNRUNDP
Federal Government
Municipalities
Water Council
Pentair• Filtering & purification
GE
Badger Meter• Water meters• Meter reading systems
Procorp• Water reuse & softening • Phosphate & radium removal
AO Smith• Water heaters
Kohler• Faucets• Materials, coatings, plating• Casting technology
Miller Coors• Intake quality, output quality• Energy consumption
AquaSensorsThermo Fisher
Scientific
Fall River
Great Lakes Water• Water treatment equipment Advanced
Chemical Systems• Ind. wastewater treatment
CH2MHILL• Engineering services
ITT
Sanitarie• Wastewater treatment
design
Flygt• pumps
SiemensJoyBucyrus
Veolia• Water utilities
OpportunitiesEnvironmental• Algae control (& exploitation)• Removal of PCBs from lakes & rivers• Storm water containment, • Road salt• Ship’s ballast – policy/enforcement• Aquaculture• Lake Michigan contamination• Policy issues – metering/incentives
Energy/Efficiency• Ethanol production efficiency• Tar sands water treatment• Elimination of boiler scaling• Increasing brewing efficiency• Increased efficiency of water heating• Speeding treatment for large volumes• Increasing treatment efficiency
Processing/Treatment•Municipal wastewater treatment–Storm water treatment–Reduced use of chemicals•Industrial wastewater treatment–Farm manure, food processing waste, metals–Utilizing sewer sludge•Residential Water Treatment–Residential water treatment, home filtration–Residential Water softening without salt
•Reverse Osmosis•Softening•Ships ballast - treatment•Treatment targets–PCBs in sewer pieps–Desalinzation–Radium in ground water–Pharmaceuticals–Phosphate
Monitoring/Detection• Water security• Real time monitoring • User detection systems• Real time sensing for life forms• Pharmaceuticals
• Joe Aldstadt – analytical methods• Peter Geissinger – detection• Alan Schwabacher– pharmaceuticals in water
• Carmen Aguilar – microbiology• David Petering –metal metabolism • Val Klump
• Rohatgi, Pradeep – adv. castings, lightweight, lead-free • Aita, Carolyn – advanced coatings• Gong, Sarah – polymer materials
• Chen, Junhong – nano materials, sensors
• Li, Jin – pollutant transport modeling• Bravo, Hector – hydraulic modeling• Christensen, Erik – pollutants in water• Amano, Ryoichi - CFD• Pillia, Krisna – porous media modeling• Kevin Renken- mass transfer• Sobolvev – biproducts utilization• Doug Cherkauer – groundwater hydrology
• Jim Waples – water aging• Tom Consi – aquatic robots• Tom Grundle - harbors
• Tim Ehlinger – aquatic systems
• Burlage – PCR environmental test
• Shangping Xu – safe drinking water
Partnerships• Sponsored Research Proj.• Shared equipment• Graduates• Workforce training• Subcontractor/supplier• Extramural grant support• Philanthropic support
Cluster Effects• Shared resources/equipment• Collaborative grants• Improved competitiveness• Translational science
Regions reaching Horizon 4 uncover a new approach to leadership
Grandfather’s Leadership
What we need today
Centralized Distributed, Shared
Single Leader Many Leaders
Command and control
Link and leverage
Lead from the frontLead from front and rear
Lightbulb: We are the leaders we have been waiting for
If your actions inspire others to dream more, learn more, do more and become more, you are a leader.
John Quincy Adams
In reaching Horizon 4, regions are:
‣Regularly revising a Strategic Action Plan‣Uncovering new leaders‣Leveraging Web 2.0
Rule 1: Guide Conversations
Rule 2: No Whining
Rule 3: Create safe civic spaces
Rule 4:
Rule 4: Stop looking for permission
Welcome to
The Permission Room
Rule 5: Close triangles...relentlessly
Bill
You
CathyE-mail introductions take 5 minutes
100 people3 triangles a week per personequals15,600 new links per year
Rule 6: Go slowly now to go faster later
Rule 7: Don’t fear invisible fences
(They don’t work on humans)
Rule 8: Take the Shanghai perspective
Rule 9: Practice Strategic Doing
Rule 10: Don’t forget to have fun
A last word...
"Strategic doing is the next iteration model for strategy.
“I have been using strategic planning models and balance scorecard models for the past twenty years. All with some degree of noted success. When I switched to strategic doing for civic good model, I noticed an immediate change in the energy and enthusiasm of shareholders. It goes straight to the point without overwrought exercises and susceptibility to special interest groups in shaping the plan.
"Perhaps the most poignant difference is the scope and speed of delivery with this model. You can get from drawing board to results much quicker. And isn't that the point: to move from Point A to B? Everybody wants to be at Point B. This model delivers"
Bruce ConnollyDirector - Center for Education Innovation and Regional Economic DevelopmentMilwaukee, WI
Next Steps: Let’s answer some questions
[email protected]://edmorrison.com
Purdue Center for Regional Developmenthttp://www.pcrd.purdue.edu
Slides available at:http://rural-innovation.strategy-nets.net
