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<ul><li> 1. Guiding Rural Regions toward Open Innovation <ul><li>Ed Morrison </li></ul></li></ul><ul><li>Purdue Center for Regional Development </li></ul><ul><li>May, 2010 </li></ul><p> 2. Slides and other materials available at: http://rural-innovation.strategy-nets.net Questions:Peggy Hosea[email_address] 3. Connected this morning 4. The Purdue Center for Regional Development is deeplyengaged with developing a new generation of rural strategies and university regional engagement Slides and other materials available at: http://rural-innovation.strategy-nets.net 5. This talk reflects what I have been learning about regions across the country over the past 18 months or so... 6. We start our journey with a clear definition ofeconomic development 7. </p> <ul><li>Where do we stand? </li></ul><ul><li>Where are we heading? </li></ul><ul><li>How will we get there? </li></ul><p> 8. 9. Creating wealth in our Grandfathers economy 10. 11. 12. Regional food systems Regional energy systems Tourism clusters Innovation hubs Education innovations 13. That means abandoning old ideas of industrial recruitment and developing new approaches to rural innovation and entrepreneurship... 14. In our Grandfathers economy, regions functioned with clear boundaries Counties Cities andTowns Federal Agencies State Agencies K-12 Schools Higher Education Institutions Workforce Boards Social Service Organizations Chambers ofCommerce EconomicDevelopment Organizations Foundations Regional PlanningOrganizations 15. Counties Cities andTowns Federal Agencies State Agencies K-12 Schools Higher Education Institutions Workforce Boards Social Service Organizations Chambers ofCommerce EconomicDevelopment Organizations Foundations Regional PlanningOrganizations As our Grandchildrens economy is emerging, regions are not responding all different. 16. Our rural regions are covered with invisible fences that no longer work...but continue to constrain us 17. </p> <ul><li>Where do we stand? </li></ul><ul><li>Where are we heading? </li></ul><ul><li>How will we get there? </li></ul><p> 18. We are heading to our Grandchildrens economy which is full of networks A global map of Internet connections 19. The iPhone productionnetwork Question:Who makes the iPhone?Answer:A network led by Apple 20. Question:What is a regional food system? A regional food system as one that supports long-term connections between farmers and consumers while meeting the economic, social, health and environmental needs of the communities within a region. Iowa State University 21. We need new thinking about rural regions in terms of the networks that sustain them... 22. So, what kind of networks do we need? 23. With deeper regional collaborations, new horizons of emerge for rural regions as networks connect assets in new and different ways.... 24. Core Group Focus 1 Focus 2 Focus 3 Focus 4 Initiatives Initiatives At Purdue, we have used strategic doing to generate over 50 initiatives (each with metrics) in four focus areas...with one administrator 25. </p> <ul><li>Where do we stand? </li></ul><ul><li>Where are we heading? </li></ul><ul><li>How will we get there? </li></ul><p> 26. Regions operate on different horizons as they transition toward more open innovation strategies... 27. Remember the core idea: We are moving from our Grandfathers to our Grandchildrens economy... 28. This transformation is a big deal... Every few hundred years in Western history, there occurs a sharp transformation.Peter Drucker, The New Realities (1989) 29. Changing the narrative involves a deep change in mindsets and a new set of habits Grandfathers Economy GrandchildrensEconomy Hierarchies Networks Command and control Link and leverage Vertically integrate Horizontally connect Transactions Relationships Protect boundaries Strengthen cores Strategic Planning Strategic Doing 30. Changing the narrative is important because people move in the direction of their conversations.... Besides, our children are listening 31. Heres how the California Workforce Association put it last month... 32. </p> <ul><li>During Horizon 1, leaders are moving away frm our Grandfathers economy by: </li></ul><ul><li>Focusing on opportunities, not problems</li></ul><ul><li>Changing the mindsets from hierarchies to networks; </li></ul><ul><li>Refocusing on our collective responsibilities to the next generation; </li></ul><ul><li>Starting new personal habits of closing triangles </li></ul><p> 33. 34. Charleston Digital Corridor: fridays @ the corridor Youngstown Business Incubator:Third Thursday at 3 Regions reaching Horizon 2 uncover networks with regular civic forums...guided conversations 35. Regions reaching Horizon 2 sometimes formalize rules of civility...to create the space we need for complex thinking 36. In a network, we build conversations from the core...Consolidate a base and then move off the high ground... 37. </p> <ul><li>In Horizon 2, regions are: </li></ul><ul><li>Creating a civic space for complex thinking </li></ul><ul><li>Uncovering assets and networks with regular forums </li></ul><ul><li>Linking assets to define new opportunities </li></ul><p> 38. 39. Strategy answers two questions: Strategy has never been more important,but how we develop and implement strategyhas changed dramatically in the past decade. Why?The emergence of networks. 1. Where are we going? 2. How will we get there? 40. Strategic Planning evolved to handle large hierarchical organizations...It doesnt work in networks A small group at the top did the thinking A larger group at the bottom did the doing 41. Strategic planning doesnt work because networks have no tops or bottoms 42. 43. Strategic Doing is simple, but not easy...It takes discipline, focus and practice As the teams answer these questions, they generate all the components of aStrategic Action Plan 44. With Strategic Doing, theres no separation between thinking and doingResult: Strategic Agendas and Strategic Action Plans that are flexible and change with circumstances 45. Strategic Doing produces alignments, links and leverage Strategic conversations generate link and leverage strategies 46. Heres a glimpse into one of our strategic doing workshops. Whats wrong with this picture? Kokomo, IN 47. Cape Girardeau, MO Southeast Missouri used Strategic Doing to shape a strategy for its P-20 Council 48. 49. </p> <ul><li>In reaching Horizon 3, regions are: </li></ul><ul><li>Thinking strategically </li></ul><ul><li>Defining strategic outcomes, metrics and pathways </li></ul><ul><li>Starting to translate ideas into action </li></ul><p> 50. 51. Guidng networks with strategy is like paddling a kayak in the ocean The task requires quick strategic assessments and continuous doing We are here 52. Innovation with networks is a continuous process of aligning, linking and leveraging our assets toward transformative outcomes 53. Remember that rural regions need collaboration in five key areas 54. We are continuously mapping and aligning our assets andinitiatives 1 2 3 4 6 5 55. 2008, Brian D. Thompson, UWM Research Foundation 10/6/08 Funding Agencies Academic Institutions Private Sector Public Sector Milwaukee 7 Water Cluster Opportunities Funds Fluid Transport/ Civil &amp; Ind. Engr. Detection Materials Bioscience Pumps/ Valves/ Components Analysis/ Measuring/ Control Water User Consumer Products Treatment/ Processing/ Softening Utilities DOE EPA NSF USDA DoD NOAA/DOC Interior World Bank Foundations International Partners NIH GreaterMilwaukee Foundation UWM Marquette UW-Madison WATER Inst. Chem &amp; Biosci School of FreshwaterScience CEAS Physics MSOE Fluid Power Rapid Proto Center M7/GMC MMSD City of Milwaukee DNR UNDP FederalGovernment Municipalities Water Council Pentair </p> <ul><li>Filtering &amp; purification </li></ul><p>GE Badger Meter </p> <ul><li>Water meters </li></ul><ul><li>Meter reading systems </li></ul><p>Procorp </p> <ul><li>Water reuse &amp; softening</li></ul><ul><li>Phosphate &amp; radium removal </li></ul><p>AO Smith </p> <ul><li>Water heaters </li></ul><p>Kohler </p> <ul><li>Faucets </li></ul><ul><li>Materials, coatings, plating </li></ul><ul><li>Casting technology </li></ul><p>Miller Coors </p> <ul><li>Intake quality, output quality </li></ul><ul><li>Energy consumption </li></ul><p>AquaSensors Thermo Fisher Scientific Fall River Great Lakes Water </p> <ul><li>Water treatment equipment </li></ul><p>AdvancedChemical Systems </p> <ul><li>Ind. wastewater treatment </li></ul><p>CH2MHILL </p> <ul><li>Engineering services </li></ul><p>ITT Sanitarie </p> <ul><li>Wastewater treatment design </li></ul><p>Flygt </p> <ul><li>pumps </li></ul><p>Siemens Joy Bucyrus Veolia </p> <ul><li>Water utilities </li></ul><ul><li>Environmental </li></ul><ul><li>Algae control (&amp; exploitation) </li></ul><ul><li>Removal of PCBs from lakes &amp; rivers </li></ul><ul><li>Storm water containment,</li></ul><ul><li>Road salt </li></ul><ul><li>Ships ballast policy/enforcement </li></ul><ul><li>Aquaculture </li></ul><ul><li>Lake Michigan contamination </li></ul><ul><li>Policy issues metering/incentives </li></ul><ul><li>Energy/Efficiency </li></ul><ul><li>Ethanol production efficiency </li></ul><ul><li>Tar sands water treatment </li></ul><ul><li>Elimination of boiler scaling </li></ul><ul><li>Increasing brewing efficiency </li></ul><ul><li>Increased efficiency of water heating </li></ul><ul><li>Speeding treatment for large volumes </li></ul><ul><li>Increasing treatment efficiency</li></ul><p>Processing/Treatment </p> <ul><li>Municipal wastewater treatment </li></ul><ul><li>Storm water treatment </li></ul><ul><li>Reduced use of chemicals </li></ul><ul><li>Industrial wastewater treatment </li></ul><ul><li>Farm manure, food processing waste, metals </li></ul><ul><li>Utilizing sewer sludge </li></ul><ul><li>Residential Water Treatment </li></ul><ul><li>Residential water treatment, home filtration </li></ul><ul><li>Residential Water softening without salt </li></ul><ul><li>Reverse Osmosis </li></ul><ul><li>Softening </li></ul><ul><li>Ships ballast - treatment </li></ul><ul><li>Treatment targets </li></ul><ul><li>PCBs in sewer pieps </li></ul><ul><li>Desalinzation </li></ul><ul><li>Radium in ground water </li></ul><ul><li>Pharmaceuticals </li></ul><ul><li>Phosphate </li></ul><ul><li>Monitoring/Detection </li></ul><ul><li>Water security </li></ul><ul><li>Real time monitoring</li></ul><ul><li>User detection systems </li></ul><ul><li>Real time sensing for life forms </li></ul><ul><li>Pharmaceuticals </li></ul><p> 56. 2008, Brian D. Thompson, UWM Research Foundation 10/6/08 Funding Agencies Academic Institutions Private Sector Public Sector Milwaukee 7 Water Cluster Opportunities Funds Fluid Transport/ Civil &amp; Ind. Engr. Detection Materials Bioscience Pumps/ Valves/ Components Analysis/ Measuring/ Control Water User Consumer Products Treatment/ Processing/ Softening Utilities DOE EPA NSF USDA DoD NOAA/DOC Interior World Bank Foundations International Partners NIH GreaterMilwaukee Foundation UWM Marquette UW-Madison WATER Inst. Chem &amp; Biosci School of FreshwaterScience CEAS Physics MSOE Fluid Power Rapid Proto Center M7/GMC MMSD City of Milwaukee DNR UNDP FederalGovernment Municipalities Water Council Pentair </p> <ul><li>Filtering &amp; purification </li></ul><p>GE Badger Meter </p> <ul><li>Water meters </li></ul><ul><li>Meter reading systems </li></ul><p>Procorp </p> <ul><li>Water reuse &amp; softening</li></ul><ul><li>Phosphate &amp; radium removal </li></ul><p>AO Smith </p> <ul><li>Water heaters </li></ul><p>Kohler </p> <ul><li>Faucets </li></ul><ul><li>Materials, coatings, plating </li></ul><ul><li>Casting technology </li></ul><p>Miller Coors </p> <ul><li>Intake quality, output quality </li></ul><ul><li>Energy consumption </li></ul><p>AquaSensors Thermo Fisher Scientific Fall River Great Lakes Water </p> <ul><li>Water treatment equipment </li></ul><p>AdvancedChemical Systems </p> <ul><li>Ind. wastewater treatment </li></ul><p>CH2MHILL </p> <ul><li>Engineering services </li></ul><p>ITT Sanitarie </p> <ul><li>Wastewater treatment design </li></ul><p>Flygt </p> <ul><li>pumps </li></ul><p>Siemens Joy Bucyrus Veolia </p> <ul><li>Water utilities </li></ul><ul><li>Environmental </li></ul><ul><li>Algae control (&amp; exploitation) </li></ul><ul><li>Removal of PCBs from lakes &amp; rivers </li></ul><ul><li>Storm water containment,</li></ul><ul><li>Road salt </li></ul><ul><li>Ships ballast policy/enforcement </li></ul><ul><li>Aquaculture </li></ul><ul><li>Lake Michigan contamination </li></ul><ul><li>Policy issues metering/incentives </li></ul><ul><li>Energy/Efficiency </li></ul><ul><li>Ethanol production efficiency </li></ul><ul><li>Tar sands water treatment </li></ul><ul><li>Elimination of boiler scaling </li></ul><ul><li>Increasing brewing efficiency </li></ul><ul><li>Increased efficiency of water heating </li></ul><ul><li>Speeding treatment for large volumes </li></ul><ul><li>Increasing treatment efficiency</li></ul><p>Processing/Treatment </p> <ul><li>Municipal wastewater treatment </li></ul><ul><li>Storm water treatment </li></ul><ul><li>Reduced use of chemicals </li></ul><ul><li>Industrial wastewater treatment </li></ul><ul><li>Farm manure, food processing waste, metals </li></ul><ul><li>Utilizing sewer sludge </li></ul><ul><li>Residential Water Treatment </li></ul><ul><li>Residential water treatment, home filtration </li></ul><ul><li>Residential Water softening without salt </li></ul><ul><li>Reverse Osmosis </li></ul><ul><li>Softening </li></ul><ul><li>Ships ballast - treatment </li></ul><ul><li>Treatment targets </li></ul><ul><li>PCBs in sewer pieps </li></ul><ul><li>Desalinzation </li></ul><ul><li>Radium in ground water </li></ul><ul><li>Pharmaceuticals </li></ul><ul><li>Phosphate </li></ul><ul><li>Monitoring/Detection </li></ul><ul><li>Water security </li></ul><ul><li>Real time monitoring</li></ul><ul><li>User detection systems </li></ul><ul><li>Real time sensing for life forms </li></ul><ul><li>Pharmaceuticals </li></ul><ul><li>Joe Aldstadt analytical methods </li></ul><ul><li>Peter Geissinger detection </li></ul><ul><li>Alan Schwabacher pharmaceuticals in water </li></ul><ul><li>Carmen Aguilar microbiology </li></ul><ul><li>David Petering metal metabolism</li></ul><ul><li>Val Klump </li></ul><ul><li>Rohatgi, Pradeep adv. castings, lightweight, lead-free</li></ul><ul><li>Aita, Carolyn advanced coatings </li></ul><ul><li>Gong, Sarah polymer materials</li></ul><ul><li>Chen, Junhong nano materials, sensors </li></ul><ul><li>Li, Jin pollutant transport modeling </li></ul><ul><li>Bravo, Hector hydraulic modeling </li></ul><ul><li>Christensen, Erik pollutants in water </li></ul><ul><li>Amano, Ryoichi - CFD </li></ul><ul><li>Pillia, Krisna porous media modeling </li></ul><ul><li>Kevin Renken- mass transfer </li></ul><ul><li>Sobolvev biproducts utilization </li></ul><ul><li>Doug Cherkauer groundwater hydrology </li></ul><ul><li>Jim Waples water aging </li></ul><ul><li>Tom Consi aquatic robots </li></ul><ul><li>Tom Grundle - harbors </li></ul><ul><li>Tim Ehlinger aquatic systems </li></ul><ul><li>Burlage PCR environmental test </li></ul><ul><li>Shangping Xu safe drinking water </li></ul><ul><li>Partnerships </li></ul><ul><li>Sponsored Research Proj. </li></ul><ul><li>Shared equipment </li></ul><ul><li>Graduates </li></ul><ul><li>Workforce training </li></ul><ul><li>Subcontractor/supplier </li></ul><ul><li>Extramural grant support </li></ul><ul><li>Philanthropic support </li></ul><ul><li>Cluster Effects </li></ul><ul><li>Shared resources/equipment </li></ul><ul><li>Collaborative grants </li></ul><ul><li>Improved competitiveness </li></ul><ul><li>Translational science </li></ul><p> 57. Regions reaching Horizon 4 uncover a new approach to leadershipLightbulb: We are the leaders we have been waiting for Grandfathers Leadership What we need today Centralized Distributed, Shared Single Leader Many Leaders Command and control Link and leverage Lead from the front Lead from front and rear 58. If your actions inspire others to dream more, learn more, do more and become more, you are a leader. John Quincy Adams 59. </p> <ul><li>In reaching Horizon 4, regions are: </li></ul><ul><li>Regularly revising a Strategic Action Plan </li></ul><ul><li>Uncovering new leaders </li></ul><ul><li>Leveraging Web 2.0 </li></ul><p> 60. Rule 1: Guide Conversations 61. Rule 2: No Whining 62. Rule 3: Create safe civic spaces 63. Rule 4: 64. Rule 4: Stop looking for permission Welcome to The Permission Room 65. Rule 5: Close triangles...relentlessly Bill You Cathy E-mail introductions take 5 minutes 100 people 3 triangles a week per person equals 15,600 new links per year 66. Rule 6: Go slowly now to go faster later 67. Rule 7: Dont fear invisible fences (They dont work on humans) 68. Rule 8: Take the Shanghai perspective 69. Rule 9: Practice Strategic Doing 70. Rule 10: Dont forget to have fun 71. A last word... "Strategic doing is the next iteration model for strategy. I have been using strategic planning models and balance scorecard models for the past twenty years. All with some degree of noted success. When I switched to strategic doing for civic good model, I noticed an immediate change in the energy and enthusiasm of shareholders. It goes straight to the point without overwrought exercises and susceptibility to special interest groups in shaping the plan. "Perhaps the most poignant difference is the scope and speed of delivery with this model. You can get from drawing board to results much quicker. And isn't that the point: to move from Point A to B? Everybody wants to be at Point B. This model delivers" Bruce Connolly Director - Center for Education Innovation and Regional Economic Development Milwaukee, WI 72. Next Steps: Lets answer some questions [email_address] http://edmorrison.com Purdue Center for Regional Development http://www.pcrd.purdue.edu Slides available at: http://rural-innovation.strategy-nets.net 73. We can start with tighter connections to our colleges and universities... Missouri Virginia Iowa Minnesota Indiana 74. 75. 76. 77. </p>