ReFresh Books

ReFresh Books

JRSB 350 Term ProjectInstructor: Mr. Mark ZubisAugust 7, 2012Mitchal Lacoursiere, Shirley Pagal, Daryn Rainer

IntroductionCompany ProfileGoalsE-commerce ActivitiesBusiness Description

Mission StatementTo remain a recognized leader in the central Edmonton new and used book retailing industry, while giving back to the local community and swiftly adapting to global trends.

Business Goals

E-Commerce platform Increase in sales growthExpansion of social connection

Project Objectives

Improve customer networking connectionImprove customer satisfactionIncrease in sales revenue

Business ModelRevenue Model

Value Proposition

Market AnalysisTarget MarketPricing StrategyPromotional PlanCustomer StrategyDistribution Plan

Target MarketWhere the market served?Who are target customer?What benefits that customers receive from the company?

Pricing StrategyWhat kind of pricing does the ReFresh Books offers to every customer?

Promotional PlanStore promotionsIncentivesSocial networking sitesE-commerce infrastructure initiative

Distribution PlanShipment of customer order Returns and exchanges policy

Competitor AnalysisWebsite Checklistwww.chapters.cawww.amazon.cawww.audreys.cawww.weebookinn.comReFreshNavigable, intuitive siteYesYesYesYesYesOnline salesOfferedOfferedOfferedUnavailableOfferedFAQYesYesSecure paymentYesYesYesN/AYesSufficient product informationYesYesYesNoYesFair PricingYesYesYesN/ASense of communityMediumHighLowLowHigh

Payment Systems

Mode of paymentCredit Card, PayPal AccountProcessing of payment Gift Card Payment

ConclusionOpportunity to expand onlineFuture online customersSecured and User-friendly websiteMarketing activities Investment on infrastructure

Questions?