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• Founded 1993 in Northern California by
John Mix and Olympic Gold Medal
Swimmer Pablo Morales
• Committed to discovery and
development of innovative swimming
products
• Enable athletes to meet the end of a
finish line
• Become bigger and better than who we
are today
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North American brands and
retailers invested $20.6 Billion in athlete sponsorships this
year Statista
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19 Athletes
1 Team
#TeamFinis
3 Sports
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How did you measure roi of athlete sponsorships previously?
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What are FINIS’ Goals For Sponsoring Athletes?
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#TeamFINIS Goals
To highlight the extraordinary group of athletes that embody the FINIS brand.
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How do you manage your Sponsored Athletes?
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How do you activate Athletes to create content?
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How do you Leverage Athlete content?
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#TeamFINIS Athletes Page
successfully illustrates what the Team FINIS community signifies as a whole - innovation that motivates people around the world to swim better, swim often and train smarter.
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Individual athlete
Profile Pages On
E-Commerce
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• Biography
• Ways to Socially Content
• Career Highlights
• Top articles
• ‘Best Photos Gallery’
Individual athlete Profile Pages On E-Commerce
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Finis dynamically filters in the best
social content about their athletes
to their individual profile pages
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Customers can Shop for FINIS products
directly from the Best Social photos
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How did your customers react?
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Swimmingly!
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Thanks for Attending! For More Information Contact
ReadyPulse at
readypulse.com
@readypulse