Lifestyle Activewear Brand FableticsScales their Brand Ambassador Program With 1 Platform,

Leaving Numerous Platforms in the Dust

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CASE STUDY

The Quick TakeReadyPulse worked with lifestyle activewear brand Fabletics to scale and

manage an effective brand ambassador program that embodies their brand

mission, and allows loyal customers to carry out Fabletics’ mission, resulting

in increased brand buzz and engagement. Fabletics had been using multiple

platforms to configure, launch, and measure on-going campaigns. ReadyPulse

partnered with Fabletics to simplify the brand ambassador management

process, freeing up more time for the team to complete other marketing

initiatives to impact their bottom line.

About Fabletics Fabletics is an innovative, high quality activewear and accessories line for

today’s active woman, co-founded by actress Kate Hudson and the team behind

JustFab. Our designs uphold our core principles of fit, function and style - all

at great prices. From workout essentials to fashion-infused designs, Fabletics

offers a range of activewear for the workout and beyond.

Fabletics includes a wide selection of tops, tanks, tees, sports bras, hoodies,

jackets, leggings, pants and shorts to fit every fitness level. Become a Fabletics

VIP member and enjoy free shipping, easy returns and complete outfits starting

at only $49.95.

Launched in October 2013, Fabletics is revolutionizing the way women shop for

their activewear. Join the movement at www.fabletics.com.

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CASE STUDY

Challenge Fabletics Challenge

Solution

Fabletics is committed to inspiring and empowering

its community to get active and believe in a way of

living that promotes health, community, determination,

passion and joy, leveraging loyal customers to help

motivate and inspire members. During the initial

startup of their brand amabassador program, Fabletics

was challenged with managing, communicating, and

activating their brand ambassadors in an efficient

and scalable way. Before finding ReadyPulse, the

Fabletics team spent numerous hours manually

emailing ambassadors, updating Excel spreadsheets,

and creating campaign elements. They had to use

a combination of tools from multiple platforms to

create elements that they would piece together

step by step to execute one campaign, making the

task of measuring buzz, engagement, and ROI from

campaigns on an ongoing basis a tedious task. The

team determined that a simpler solution was necessary

to increase productivity and prioritize workflow

ReadyPulse’s Pulse Marketing Suite provided one easy

platform that would meet all their needs, allowing the

team to more effectively manage the program and to

help the team meet and exceed their goals.

• Managing brand ambassadors in an effective way

• Streamline process to be more efficient

• Increase productivity

• Prioritize workflow

The Solution to Running Smoothly JustFab Inc, Fabletics’ parent company, shared their winning

strategy for managing a community of loyal customers,

Pulse Ambassadors. This platform allowed Fabletics to

configure a white-labeled hosted brand ambassador portal,

launch on-demand marketing campaigns, communicate with

ambassadors regularly with ease, measure ROI, and recruit

new brand ambassadors every quarter. New ambassadors

can look to veteran ambassadors for inspiration and guidance

so they can participate in campaigns and generate

high-quality content and feedback.

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Running campaigns before was a huge hassle! I had too many tools in too many different platforms to execute just one campaign. Pulse Ambassadors streamlined this process for me, and made running ongoing campaigns a breeze.

—Alyssa NimedezFabletics Influencer Relations

Fabletics brand ambassadors love Pulse Ambassadors! They enjoy participating in the campaigns, seeing each other’s content, and now they feel like they are apart of our brand team. Because of this their engagement frequency and quality have greatly increased.

—Alyssa Nimedez, Fabletics Influencer Relations

CASE STUDY

Healthy Results

In Fabletics’ first six months of using Pulse Ambassadors, they ran a total of nine campaigns. The

effectiveness and success of these campaigns are worthy of a champion title, as they are the most

engaged brand ambassador program within ReadyPulse’s platform. Fabletics sees an average

participation rate of 50% from their 43 ambassadors. Over the duration of their campaigns, Fabletics

collected 522 pieces of content, and every piece of content is authorized for their use in marketing.,

providing Fabletics with a solid stream of inspirational, authentic, and user-generated content.

Campaigns• Photo: 2• Survey: 2• Photo & Survey: 5Total Campaigns: 9

Best Campaign• Share Your Fabletics Story• 80% participation rateTotal Campaigns: 9

Content• 100% Authorized Content• 90% of Ambassadors shared their submitted CTA campaign content on Fabletics Facebook Page Wall• 50% of Ambassadors with Twitter shared their submitted campaign content on Twitter

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A leader in social content marketing, ReadyPulse web-based platform helps brand identity customer-sourced, high-quality user generated photos, videos, picture, and testimonials and repurpose them in brands/marketing campaigns.

paid endorsers, and drawn from brand-owned social pages on Facebook, Twitter, Instagram and Pinterest, this user-generated content spans a variety of user, including testimonials, reviews, buzz generation, expressions, intent and advertisements. What result is social proof

An award winning company that has been recognized as a Red Herring North America 100 Finalist, a 2012 Service Technology Rising Star, an Aragon Research 2012 Hot Vendor, and the winner of the Silicon Valley 2012 Innovation Summit, ReadyPulse processes over 100 million behaviors a day generated by over one thousands brands from across multiple social networks. These brands include O’Neil, GoPro, and Cost Plus World Market, just to name a few.

ReadyPulse is a privately held company that was

Washington, and Sunnyvale, California. More information can be accessed via the company’s website at http://www.readypulse.com.

15 Lake Bellevue Drive, Suite

200, Bellevue WA 98005

150 Mathilda Place, Ste 302,

Sunnyvale, CA 94086

+1-888-988-7412

www.readypulse.com

www.readypulse.com

About | READYPULSE

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ReadyPulse is changing the face of digital marketing

delivering social proof on-demand and at scale. Pulse

Marketing Suite is a system of record for social content

and social ambassadors for enterprise brands and

retailers such as Nickelodeon, The North Face, and

Reebok. Pulse Marketing Suite, a B2B, enterprise SaaS

content commerce platform, is the most effective way

to leverage social media photos and influencers helping

enterprise brands and retailers drive commerce with

100% authorized, high quality, product relevant social

user-generated content. Pulse Marketing Suite identifies

the best 1% of photos and videos curated from hashtags,

Facebook, Twitter, Instagram, YouTube, brand website,

and Pulse Ambassador portal with patented technology.

Digital marketers can identify and recruit the most

influential social users as opt-in brand ambassadors,

activate marketing campaigns on-demand, and amplify

high quality, product relevant, authorized content in

context of e-commerce experiences. Resulting in

measurable significant increases in social referrals, web

engagement, and e-commerce conversions.

For more information about ReadyPulse visit

readypulse.com or contact us at

contact@readypulse.com.

CASE STUDY

1600 A El Camino RealSan Carlos, CA 94070

7901 168th ave ne ste. 101Redmond, WA 98052

+1-888-988-7412www.readypulse.com