Download - Ramona Liberoff - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Transcript
What the mobile industry can learn from ice cream and African villages
Copyright © 2011 Movirtu Limited, All Rights Reserved
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1.8
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no identity
“I work away from my husband and
five children. I use the village phone
to call them because they live
far away from me”
Germain, Farmer Madagascar
Cloud PhoneTM
Needs
1bn 2 SIMs
500m 2
phones 200m 3 SIMs
+
Source: Tomi T Ahomen, Communities Dominate Brands
Be in controlMultiple devicesReduce/manage costBe connected (and disconnect)