What the mobile industry can learn from ice cream and African villages

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.7

1.8

2.5

no identity

“I work away from my husband and

five children. I use the village phone

to call them because they live

far away from me”

Germain, Farmer Madagascar

Cloud PhoneTM

Needs

1bn 2 SIMs

500m 2

phones 200m 3 SIMs

+

Source: Tomi T Ahomen, Communities Dominate Brands

Be in controlMultiple devicesReduce/manage costBe connected (and disconnect)