Transcript
Page 1: Publishing, How to market your book

Self-Promoting Your Book

Page 2: Publishing, How to market your book

• 83% of Americans want to write a book• Each year, 4 million people actually do write a

book• Each year 200,000 titles are published• Each year only a handful of these books make

the New York Times Best Sellers list

Page 3: Publishing, How to market your book
Page 4: Publishing, How to market your book
Page 5: Publishing, How to market your book

Choosing the right way to publish your book• Royalty Publishing• POD – Print-On-Demand• Subsidy Publishing• Self-Publishing

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The Flow of Money

Advances

RoyaltiesBook Sales

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Design, Editing, etc

Book Sales

Royalty Share

The Flow of Money

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Design, Editing, Printing

Book SalesAuthor keeps all profits

The Flow of Money

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• The fame factor• Reputation on subject matter (write what you

know about/do your research)• Book quality: design , editing and printing

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• Your target audience are the people most likely to buy your book and recommend it to otherso Be specific: 18 to 30 year-old males living in

urban areas.o You have limited time and moneyo If you can reach your target audience, then likely

your target audience will help you reach other audiences.

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Entrepreneurial Authoring

Multi- dimensional publishing

39 clues

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Have a marketing plan

Publish a book

Use social media

Connect with influencers

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Online promotion

Virtual Book Tours

Book Trailers

Virtual Book Parties

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www.BuzzBooster.com

BuzzBooster Marketing Advisors


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