2015 Book Publishing Industry Predictions

By Albert Griesmayr [Founder & CEO of Scribando]

The primary question in the publishing world will not be “publishing“ or “self-publishing anymore“.

It will be whether authors take resonspibility of their publishing fate regardless of their publishing

choice ,in order to be successful.

1The Modern Author replaces The Indie Author

Amazon’s significant market power which accounts for 41% of all new books sold and

67% of all ebook sales* grows further as Amazon’s customer satisfaction reaches new

heights.* Jerry Britto, 2014 http://goo.gl/V7ABkm

2A

Amazon‘s Dominant Position In The Digital Book World Expands Further

3Slideshare Presentations Emerge As Alternatives To Book Trailers

For years book trailers have been the most important marketing medium for book promotion after book covers. Now they get competition in form of Slideshare presentations that are trending, cheaper and embedabble on websites as well.

4The Gap Between The Top Players And Amateurs Widens Further

The top publishers and authors continue to increase their investments and professional

structures in order to create bestsellers. Amateurs fall further behind.

5Earning Money With EbooksBecomes A Full Time Job

Gone are the early golden days of ebook marketing … meanwhile the market is full and competitive …

everyone who wants to have serious success with ebooks has to invest time and resources.

6Subscription Ebook ServicesPrepare To Change The Game 

While it is too early for subscription ebook services to rule the market, their influence grows and big players like

Amazon prepare to change the game behind the curtains.

7The demand for publishing services grows

As more and more authors become “modern” authors who invest into their publishing success themselves, the demand for publishing services continues to grow

and new author service offerings emerge.

8 Scalable Author Education Gains Significant Strategic Importance

“How to publish successfully” is one of the main question for millions of authors around the globe. Companies who are able to create scalable and standardize able solutions

along the author education spectrum might win big.

9Authors And Publishers Invest More Money Into Book Marketing

As the market becomes more competitive, investments in book marketing and book promotion grow. Content

marketing will be one of the key focus areas in 2015.

10Lean Book Publishing Hits The Book World

More and more books get published based on “lean publishing principles”, while the “Lean Startup

Movement” finally reaches a tipping point in the book publishing world.

Let’s Talk About Book Publishing

In 2015 And Beyond

Submit your thoughts @scribando

Albert is founder & CEO of Scribando, where he helps authors

to publish successfully.

Visit Scribando:www.scribando.com

Visit Albertwww.albertgriesmayr.com