publishing, how to market your book
DESCRIPTION
Presentation on how to create an author platform and market a book.Self-Promoting Your Book83% of Americans want to write a bookEach year, 4 million people actually do write a bookEach year 200,000 titles are publishedEach year only a handful of these books make the New York Times Best Sellers listChoosing the right way to publish your bookRoyalty PublishingPOD – Print-On-DemandSubsidy PublishingSelf-PublishingThe Flow of MoneyAdvancesRoyaltiesBook SalesDesign, Editing, etcBook SalesRoyalty ShareThe Flow of MoneyDesign, Editing, PrintingBook SalesAuthor keeps all profitsThe Flow of MoneyThe fame factorReputation on subject matter (write what you know about/do your research)Book quality: design , editing and printingYour target audience are the people most likely to buy your book and recommend it to othersBe specific: 18 to 30 year-old males living in urban areas.You have limited time and moneyIf you can reach your target audience, then likely your target audience will help you reach other audiences.Entrepreneurial Authoringmulti- dimensional publishing39 cluesHave a marketing planPublish a bookUse social mediaconnect with influencersOnline promotionVirtual Book ToursBook TrailersVirtual Book PartiesTRANSCRIPT
Self-Promoting Your Book
• 83% of Americans want to write a book• Each year, 4 million people actually do write a
book• Each year 200,000 titles are published• Each year only a handful of these books make
the New York Times Best Sellers list
Choosing the right way to publish your book• Royalty Publishing• POD – Print-On-Demand• Subsidy Publishing• Self-Publishing
The Flow of Money
Advances
RoyaltiesBook Sales
Design, Editing, etc
Book Sales
Royalty Share
The Flow of Money
Design, Editing, Printing
Book SalesAuthor keeps all profits
The Flow of Money
• The fame factor• Reputation on subject matter (write what you
know about/do your research)• Book quality: design , editing and printing
• Your target audience are the people most likely to buy your book and recommend it to otherso Be specific: 18 to 30 year-old males living in
urban areas.o You have limited time and moneyo If you can reach your target audience, then likely
your target audience will help you reach other audiences.
Entrepreneurial Authoring
Multi- dimensional publishing
39 clues
Have a marketing plan
Publish a book
Use social media
Connect with influencers
Online promotion
Virtual Book Tours
Book Trailers
Virtual Book Parties
www.BuzzBooster.com
BuzzBooster Marketing Advisors