![Page 1: Project Management, Social Media, and Productivity](https://reader035.vdocuments.mx/reader035/viewer/2022081403/55517ac6b4c9057f478b5022/html5/thumbnails/1.jpg)
Project Management in a Web 3.0 World
Leveraging new social media relationship tools in project management
Project Management Institute Madison Chapter | May 21, 2010
1© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
![Page 2: Project Management, Social Media, and Productivity](https://reader035.vdocuments.mx/reader035/viewer/2022081403/55517ac6b4c9057f478b5022/html5/thumbnails/2.jpg)
Who is Wendy Soucie?
2© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
48,000 results to choose from
![Page 3: Project Management, Social Media, and Productivity](https://reader035.vdocuments.mx/reader035/viewer/2022081403/55517ac6b4c9057f478b5022/html5/thumbnails/3.jpg)
With the Internet comes a new reality
"The corporate homepage at Dell.com is not really the corporate homepage. The homepage today is Google.“
Bob Pearson, Dell's man in charge of social media strategy
3© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
It took radio 38 years to reach 50 million users;It took Facebook 2 years to reach 50 million users.
![Page 4: Project Management, Social Media, and Productivity](https://reader035.vdocuments.mx/reader035/viewer/2022081403/55517ac6b4c9057f478b5022/html5/thumbnails/4.jpg)
Social Media Defined
“Web-based technologies that shift focus from content to conversation, from publishing to interacting, and
…Technologies and practices embedded in a web of relationships”
• Patti Anklam
© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 4
![Page 5: Project Management, Social Media, and Productivity](https://reader035.vdocuments.mx/reader035/viewer/2022081403/55517ac6b4c9057f478b5022/html5/thumbnails/5.jpg)
Moving towards Social Business
Web 2.0
Intro of web applications on the Internet
Enterprise 2.0
Use of emerging software between companies Social
BusinessBusiness designed around sociality and social tools in reaction to the social web
Stowe Boyd
© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 5
Patti Anklam http://www.byeday.net/weblog/networkblog.html
![Page 6: Project Management, Social Media, and Productivity](https://reader035.vdocuments.mx/reader035/viewer/2022081403/55517ac6b4c9057f478b5022/html5/thumbnails/6.jpg)
6© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
Our entire buying process has changed
We need to realign our business process
![Page 7: Project Management, Social Media, and Productivity](https://reader035.vdocuments.mx/reader035/viewer/2022081403/55517ac6b4c9057f478b5022/html5/thumbnails/7.jpg)
© Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved 7
More ways to connect to each other
Source: HubSpot
![Page 8: Project Management, Social Media, and Productivity](https://reader035.vdocuments.mx/reader035/viewer/2022081403/55517ac6b4c9057f478b5022/html5/thumbnails/8.jpg)
“If you want to collaborate well with others you have to understand what kind of state others are in.”
Christian Keysers, Brain Researcher
8© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
![Page 9: Project Management, Social Media, and Productivity](https://reader035.vdocuments.mx/reader035/viewer/2022081403/55517ac6b4c9057f478b5022/html5/thumbnails/9.jpg)
The Challenge• Friend Response: The “silo
mentality”―people naturally form safe tribes with close colleagues and work well within these
• Foe Response: Automatic foe response increases with people when the scenario looks like :– From different cultures
– People unlikely to meet at all
– Short timelines
– Variety of decision processes
9© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
![Page 10: Project Management, Social Media, and Productivity](https://reader035.vdocuments.mx/reader035/viewer/2022081403/55517ac6b4c9057f478b5022/html5/thumbnails/10.jpg)
Why is face to face so important?
• It provide a direct experience of another’s intent
So communicating and understanding in-person
…is better than video,
…which is better than the telephone,
…which is better than email, etc.
![Page 11: Project Management, Social Media, and Productivity](https://reader035.vdocuments.mx/reader035/viewer/2022081403/55517ac6b4c9057f478b5022/html5/thumbnails/11.jpg)
Reduce “foe” response
• Dedicate social time through– Informal meetings– Collaborative workspace– Video introductions– Share personal aspects of themselves via stories, – Share photos– Connect on social networking sites
© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 11
Companies that encourage “water-cooler conversations” exhibit greater productivity
Gallup Organization Study
![Page 12: Project Management, Social Media, and Productivity](https://reader035.vdocuments.mx/reader035/viewer/2022081403/55517ac6b4c9057f478b5022/html5/thumbnails/12.jpg)
Project management issues
• Many different types of teams with different agendas
• No face to face meetings
• Growing scope
• Lack of understanding team member political/personal issues
• Different ways of decision making
© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved12
![Page 13: Project Management, Social Media, and Productivity](https://reader035.vdocuments.mx/reader035/viewer/2022081403/55517ac6b4c9057f478b5022/html5/thumbnails/13.jpg)
Project management – more than timelines and tasks?
• The social side of a project is the most challenging job.
• You don’t put products together, you are not an administrator
• The more you know about all your players in a project the better you can play your own role.
• The more socially engaged you are the more influence you have, the better your understanding
• Social relationships are more important then technical competency for two simple reasons:– Always somebody else to balance your lack of knowledge– People feel better when they know someone cares
© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 13
Wikipedia-commons
![Page 14: Project Management, Social Media, and Productivity](https://reader035.vdocuments.mx/reader035/viewer/2022081403/55517ac6b4c9057f478b5022/html5/thumbnails/14.jpg)
Product SupportBase software product support
Application SupportSupport application that has been implemented by the project team
14
Teams Involved• Sales Team
– Finds a customer that needs the a solution, sell the project, sets expectations
• Project Team– Implements project to provide results – ideally with same results promised by sales
• Customer’s Teams– Operations, Continuous Improvement, Quality, Maintenance, Corporate
• Steering Team– Executive sponsorship from the customer and vendor
© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
Development TeamSupports project team to ensure product meets the requirements
Marketing TeamValidate market research and develop success story
![Page 15: Project Management, Social Media, and Productivity](https://reader035.vdocuments.mx/reader035/viewer/2022081403/55517ac6b4c9057f478b5022/html5/thumbnails/15.jpg)
Industry Application Project WorkFlow
Marketing Team Delivery TeamDevelopment
TeamSupport TeamSales Team
Sales Opportunity
Identified
MAP-URS defined
(S/PS)
Gap Analysis
completed against
Application
Standard
Functional Spec
Developed
URS
Gap
Anal
FRS/
GAP
Touch
Point
Software Design
Spec Developed
SDS
Application
Development and
Implementation
As Build
Docs
Customer
Acceptance
Testing
Next Release of
Product
Customer
Application
Support
Ind Appl Components
Success
Story
Hand Off
Customer Team (Touch Points throughout the Project)
15
Industry Applications Project Work Flow
© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
![Page 16: Project Management, Social Media, and Productivity](https://reader035.vdocuments.mx/reader035/viewer/2022081403/55517ac6b4c9057f478b5022/html5/thumbnails/16.jpg)
Social Media in Project Management
• What is true for sales, marketing, customer service is even more important in project management– Listening and learning– Building great and relevant connections– Understanding others and being understood– Know when you demand too much or too little
because you know players on some social level
• Get a holistic understanding of the people in your project – ability to manage them in all situations.
© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 16
![Page 17: Project Management, Social Media, and Productivity](https://reader035.vdocuments.mx/reader035/viewer/2022081403/55517ac6b4c9057f478b5022/html5/thumbnails/17.jpg)
How would you use Xeesmto gain insights and productivity
© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
17
![Page 18: Project Management, Social Media, and Productivity](https://reader035.vdocuments.mx/reader035/viewer/2022081403/55517ac6b4c9057f478b5022/html5/thumbnails/18.jpg)
Xeesm Social Business Applications
18© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
![Page 19: Project Management, Social Media, and Productivity](https://reader035.vdocuments.mx/reader035/viewer/2022081403/55517ac6b4c9057f478b5022/html5/thumbnails/19.jpg)
Product Overview
• Xeesm/Engage!– Turns a static website into a social destination– Lead generation system
• Xeesm/Flights!– Social Relationship Manager– For sales, marketing, product management,
service…
• Xeesm/Edge!– Social CRM– People focused customer engagement system
• MyXeesm (free)– A free tool to manage your social presence– Social address book
19© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
![Page 20: Project Management, Social Media, and Productivity](https://reader035.vdocuments.mx/reader035/viewer/2022081403/55517ac6b4c9057f478b5022/html5/thumbnails/20.jpg)
Xeesm
20© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
• Team members add their own information
• They favorite others on the team
• It is easy to find the places your team is social
• Access to all apps but limited in free version
![Page 21: Project Management, Social Media, and Productivity](https://reader035.vdocuments.mx/reader035/viewer/2022081403/55517ac6b4c9057f478b5022/html5/thumbnails/21.jpg)
Xeesm/Flights!™
• Custom processes
• Fast connections
• More efficient visits
• Universal
• Silo Buster
21© Copyright 2009 Wendy Soucie
Consulting LLC - All Rights Reserved
![Page 22: Project Management, Social Media, and Productivity](https://reader035.vdocuments.mx/reader035/viewer/2022081403/55517ac6b4c9057f478b5022/html5/thumbnails/22.jpg)
Xeesm/Flights!™
• Social Relationship Mgmt
• Tracking engagements
• Setting milestones
• Following a process
• Showing progress
• Seeing results
22© Copyright 2009 Wendy Soucie
Consulting LLC - All Rights Reserved
![Page 23: Project Management, Social Media, and Productivity](https://reader035.vdocuments.mx/reader035/viewer/2022081403/55517ac6b4c9057f478b5022/html5/thumbnails/23.jpg)
© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved23
![Page 24: Project Management, Social Media, and Productivity](https://reader035.vdocuments.mx/reader035/viewer/2022081403/55517ac6b4c9057f478b5022/html5/thumbnails/24.jpg)
© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 24
![Page 25: Project Management, Social Media, and Productivity](https://reader035.vdocuments.mx/reader035/viewer/2022081403/55517ac6b4c9057f478b5022/html5/thumbnails/25.jpg)
Survey
• Who’s on social media sites
© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
25
![Page 26: Project Management, Social Media, and Productivity](https://reader035.vdocuments.mx/reader035/viewer/2022081403/55517ac6b4c9057f478b5022/html5/thumbnails/26.jpg)
Social Media Starters
© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
26
![Page 27: Project Management, Social Media, and Productivity](https://reader035.vdocuments.mx/reader035/viewer/2022081403/55517ac6b4c9057f478b5022/html5/thumbnails/27.jpg)
© Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved27
Social media business strategy
Goal16,000 ft
Strategy
Tools
![Page 28: Project Management, Social Media, and Productivity](https://reader035.vdocuments.mx/reader035/viewer/2022081403/55517ac6b4c9057f478b5022/html5/thumbnails/28.jpg)
5 Rules for social media
• Listen
• Network
• Contribute
• Participate
• Be a trust agent
It takes time to do all this.
28© Copyright 2009 Wendy Soucie
Consulting LLC - All Rights Reserved
![Page 29: Project Management, Social Media, and Productivity](https://reader035.vdocuments.mx/reader035/viewer/2022081403/55517ac6b4c9057f478b5022/html5/thumbnails/29.jpg)
This is you on Social Media
29© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
Manuel Lime | Social Visualization project
![Page 30: Project Management, Social Media, and Productivity](https://reader035.vdocuments.mx/reader035/viewer/2022081403/55517ac6b4c9057f478b5022/html5/thumbnails/30.jpg)
What you can do later today
• Take your current project and find your team on the social web
• Allocate 20 minutes in the morning to just visit their profiles
• You will know more, and faster, about your project team than ever before
• Use the management tools that work for you
© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 30
![Page 31: Project Management, Social Media, and Productivity](https://reader035.vdocuments.mx/reader035/viewer/2022081403/55517ac6b4c9057f478b5022/html5/thumbnails/31.jpg)
Q + A
31© Copyright 2009 Wendy Soucie
Consulting LLC - All Rights Reserved
![Page 32: Project Management, Social Media, and Productivity](https://reader035.vdocuments.mx/reader035/viewer/2022081403/55517ac6b4c9057f478b5022/html5/thumbnails/32.jpg)
Strategic Alliances• Wendy Soucie Consulting
– www.wendysoucie.com• Founder/Principal
• Integrated Alliances• Regional Executive Director – WI
• End Result Marketing– www.endresultmarketing.com
• Social Media Strategist
• Social Media Academy • Certified Social Media Consultant
• Founding Gold Member and Alumni
• Black Diamond Consultant
• Xeesm Business Partner - Wisconsin
© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved32
![Page 33: Project Management, Social Media, and Productivity](https://reader035.vdocuments.mx/reader035/viewer/2022081403/55517ac6b4c9057f478b5022/html5/thumbnails/33.jpg)
33
We provide: Technical Product ExpertiseManufacturing experienceSocial media assessmentsMarketing best practicesThought leadership strategiesSocial media building blocksTraining on tools and strategyImplementation help and coaching
Network . Contribute . Participate© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
Social web links: http://xeesm.com/wendysoucie
![Page 34: Project Management, Social Media, and Productivity](https://reader035.vdocuments.mx/reader035/viewer/2022081403/55517ac6b4c9057f478b5022/html5/thumbnails/34.jpg)
About Xeequa
Xeesm is a brand of Xeequa Corp. Xeequa is a social business application provider helping business teams to create a better customer experience for their market.
Xeequa solutions are delivered as Internet based software service (SaaS), focusing on small medium enterprises. Xeequa has representation in the US, Europe, Asia and Australia. More info on http://xeesm.com http://xeeurl.com and http://xeequa.comor +1 (650) 384-0057.
The privately held company is based in Palo Alto, California.
© 2009 Xeequa Corp. All rights reserved. Xeesm™, Xeequa™, and the Xeequa logo are either trademarks or registered trademarks of Xeequa Corp. All other company names and product names may be trademarks or registered trademarks of their respective companies or owners.
All materials contained herein are the property of each respective company identified on such materials, and may only be used, copied or distributed with the express written permission of each respective company.
Xeequa Corp. | 228 Hamilton Ave. | Palo Alto, CA 94301 | (650) 384-0057 | [email protected] | www.xeesm.com
Please comment on our Facebook page, LinkedIn Group or Blog or tweet about your thoughts (650) 384-0057http://xeesm.com
Xeesm.com/Xeesm
34© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved