project management, social media, and productivity

Project Management in a Web 3.0 World

Leveraging new social media relationship tools in project management

Project Management Institute Madison Chapter | May 21, 2010

1© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved

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With the Internet comes a new reality

"The corporate homepage at Dell.com is not really the corporate homepage. The homepage today is Google.“

Bob Pearson, Dell's man in charge of social media strategy


It took radio 38 years to reach 50 million users;It took Facebook 2 years to reach 50 million users.

Social Media Defined

“Web-based technologies that shift focus from content to conversation, from publishing to interacting, and

…Technologies and practices embedded in a web of relationships”

• Patti Anklam

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Moving towards Social Business

Web 2.0

Intro of web applications on the Internet

Enterprise 2.0

Use of emerging software between companies Social

BusinessBusiness designed around sociality and social tools in reaction to the social web

Stowe Boyd


Patti Anklam http://www.byeday.net/weblog/networkblog.html


Our entire buying process has changed

We need to realign our business process

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More ways to connect to each other

Source: HubSpot

“If you want to collaborate well with others you have to understand what kind of state others are in.”

Christian Keysers, Brain Researcher


The Challenge• Friend Response: The “silo

mentality”―people naturally form safe tribes with close colleagues and work well within these

• Foe Response: Automatic foe response increases with people when the scenario looks like :– From different cultures

– People unlikely to meet at all

– Short timelines

– Variety of decision processes


Why is face to face so important?

• It provide a direct experience of another’s intent

So communicating and understanding in-person

…is better than video,

…which is better than the telephone,

…which is better than email, etc.

Reduce “foe” response

• Dedicate social time through– Informal meetings– Collaborative workspace– Video introductions– Share personal aspects of themselves via stories, – Share photos– Connect on social networking sites


Companies that encourage “water-cooler conversations” exhibit greater productivity

Gallup Organization Study

Project management issues

• Many different types of teams with different agendas

• No face to face meetings

• Growing scope

• Lack of understanding team member political/personal issues

• Different ways of decision making

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Project management – more than timelines and tasks?

• The social side of a project is the most challenging job.

• You don’t put products together, you are not an administrator

• The more you know about all your players in a project the better you can play your own role.

• The more socially engaged you are the more influence you have, the better your understanding

• Social relationships are more important then technical competency for two simple reasons:– Always somebody else to balance your lack of knowledge– People feel better when they know someone cares


Wikipedia-commons

Product SupportBase software product support

Application SupportSupport application that has been implemented by the project team

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Teams Involved• Sales Team

– Finds a customer that needs the a solution, sell the project, sets expectations

• Project Team– Implements project to provide results – ideally with same results promised by sales

• Customer’s Teams– Operations, Continuous Improvement, Quality, Maintenance, Corporate

• Steering Team– Executive sponsorship from the customer and vendor

© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved

Development TeamSupports project team to ensure product meets the requirements

Marketing TeamValidate market research and develop success story

Industry Application Project WorkFlow

Marketing Team Delivery TeamDevelopment

TeamSupport TeamSales Team

Sales Opportunity

Identified

MAP-URS defined

(S/PS)

Gap Analysis

completed against

Application

Standard

Functional Spec

Developed

URS

Gap

Anal

FRS/

GAP

Touch

Point

Software Design

Spec Developed

SDS

Application

Development and

Implementation

As Build

Docs

Customer

Acceptance

Testing

Next Release of

Product

Customer

Application

Support

Ind Appl Components

Success

Story

Hand Off

Customer Team (Touch Points throughout the Project)

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Industry Applications Project Work Flow


Social Media in Project Management

• What is true for sales, marketing, customer service is even more important in project management– Listening and learning– Building great and relevant connections– Understanding others and being understood– Know when you demand too much or too little

because you know players on some social level

• Get a holistic understanding of the people in your project – ability to manage them in all situations.


How would you use Xeesmto gain insights and productivity


17

Xeesm Social Business Applications


Product Overview

• Xeesm/Engage!– Turns a static website into a social destination– Lead generation system

• Xeesm/Flights!– Social Relationship Manager– For sales, marketing, product management,

service…

• Xeesm/Edge!– Social CRM– People focused customer engagement system

• MyXeesm (free)– A free tool to manage your social presence– Social address book


Xeesm


• Team members add their own information

• They favorite others on the team

• It is easy to find the places your team is social

• Access to all apps but limited in free version

Xeesm/Flights!™

• Custom processes

• Fast connections

• More efficient visits

• Universal

• Silo Buster

21© Copyright 2009 Wendy Soucie

Consulting LLC - All Rights Reserved

Xeesm/Flights!™

• Social Relationship Mgmt

• Tracking engagements

• Setting milestones

• Following a process

• Showing progress

• Seeing results



Survey

• Who’s on social media sites


25

Social Media Starters


26

5 Rules for social media

• Listen

• Network

• Contribute

• Participate

• Be a trust agent

It takes time to do all this.



This is you on Social Media


Manuel Lime | Social Visualization project

What you can do later today

• Take your current project and find your team on the social web

• Allocate 20 minutes in the morning to just visit their profiles

• You will know more, and faster, about your project team than ever before

• Use the management tools that work for you


Q + A



Strategic Alliances• Wendy Soucie Consulting

– www.wendysoucie.com• Founder/Principal

• Integrated Alliances• Regional Executive Director – WI

• End Result Marketing– www.endresultmarketing.com

• Social Media Strategist

• Social Media Academy • Certified Social Media Consultant

• Founding Gold Member and Alumni

• Black Diamond Consultant

• Xeesm Business Partner - Wisconsin


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We provide: Technical Product ExpertiseManufacturing experienceSocial media assessmentsMarketing best practicesThought leadership strategiesSocial media building blocksTraining on tools and strategyImplementation help and coaching

Network . Contribute . Participate© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved

Social web links: http://xeesm.com/wendysoucie

http://xeesm.com/wendysoucie

About Xeequa

Xeesm is a brand of Xeequa Corp. Xeequa is a social business application provider helping business teams to create a better customer experience for their market.

Xeequa solutions are delivered as Internet based software service (SaaS), focusing on small medium enterprises. Xeequa has representation in the US, Europe, Asia and Australia. More info on http://xeesm.com http://xeeurl.com and http://xeequa.comor +1 (650) 384-0057.

The privately held company is based in Palo Alto, California.

© 2009 Xeequa Corp. All rights reserved. Xeesm™, Xeequa™, and the Xeequa logo are either trademarks or registered trademarks of Xeequa Corp. All other company names and product names may be trademarks or registered trademarks of their respective companies or owners.

All materials contained herein are the property of each respective company identified on such materials, and may only be used, copied or distributed with the express written permission of each respective company.

Xeequa Corp. | 228 Hamilton Ave. | Palo Alto, CA 94301 | (650) 384-0057 | [email protected] | www.xeesm.com

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