Professionalising market management
Simon Quin
Professor Cathy ParkerSimon Quin
Vitality and Viability
2000 2006 2011 2014
49.4%45.7%
42.2% 39.8%
town centre retail spend falling
UK
US
Germany
Sweden
Canada
Netherlands
France
Spain
Poland
Italy
0.00% 5.00% 10.00% 15.00%
online share of retail spend: 2014
Twenty-five reasons why
markets matter
Economic
Social
Political
Detecting the market factor
Monday Tuesday Wednesday Thursday80
90
100
110
120
130Monday market Tuesday market Wednesday marketThursday market No market
Footfall profile by market day
placemanagement.org/research
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
Month to month footfall in ‘market towns’
Functional
Dysfunctional
What influences
market performance?
Getting the basics right
Will your market be
sustainable?
Management
Marketing
BrandingDevelop
mentLeadershi
pStrategy
Intelligence
Forecasting
Research
Developing your skills and knowledge…..
…but helping the industry
and your market
Masterclasses
PG Certificat
e
PG Diploma
Masters
Continuing
professional
development
ProjectsPlacemen
tsResearch
Impact
placemanagement.org/markets