professionalising market management simon quin professor cathy parker simon quin

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Professionalis ing market management Professor Cathy Parker Simon Quin

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Professionalising market management

Simon Quin

Professor Cathy ParkerSimon Quin

Vitality and Viability

2000 2006 2011 2014

49.4%45.7%

42.2% 39.8%

town centre retail spend falling

UK

US

Germany

Sweden

Canada

Netherlands

France

Spain

Poland

Italy

0.00% 5.00% 10.00% 15.00%

online share of retail spend: 2014

Twenty-five reasons why

markets matter

Economic

Social

Political

Detecting the market factor

Monday Tuesday Wednesday Thursday80

90

100

110

120

130Monday market Tuesday market Wednesday marketThursday market No market

Footfall profile by market day

placemanagement.org/research

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan

Month to month footfall in ‘market towns’

Functional

Dysfunctional

What influences

market performance?

Getting the basics right

Will your market be

sustainable?

Management

Marketing

BrandingDevelop

mentLeadershi

pStrategy

Intelligence

Forecasting

Research

Developing your skills and knowledge…..

…but helping the industry

and your market

Masterclasses

PG Certificat

e

PG Diploma

Masters

Continuing

professional

development

ProjectsPlacemen

tsResearch

Impact

placemanagement.org/markets