Persuasive Rhetorical Strategies:

Ethos, Logos, & PathosEthos, Logos, & Pathos

EthosEthos

Greek for “Character” Related to the English word “ethics”

Trustworthiness

Are you even worth listening to??? We believe who we respect

Greek for “Character” Related to the English word “ethics”

Trustworthiness

Are you even worth listening to??? We believe who we respect

Ethos Cont.Ethos Cont.

Elements of ethos: Correct grammar Appropriate vocabulary Sincere/fair minded presentation Language appropriate to

subject/audience “Character” coming in…

Elements of ethos: Correct grammar Appropriate vocabulary Sincere/fair minded presentation Language appropriate to

subject/audience “Character” coming in…

LogosLogos

Greek for “word” & basis for English word, “Logic” Appeals to intellect “Logical Argument”

Basis for academic arguments

Greek for “word” & basis for English word, “Logic” Appeals to intellect “Logical Argument”

Basis for academic arguments

Logos Cont.Logos Cont.

Elements of Logos: Factual data Statistics Quotations Citations from “experts” Literary & Historical References

Elements of Logos: Factual data Statistics Quotations Citations from “experts” Literary & Historical References

PathosPathos

Greek for “suffering/Experience” Related to the English words, pathetic,

sympathy, & empathy Persuasion through appeal to the

emotionsemotions Moves people into actionaction

Greek for “suffering/Experience” Related to the English words, pathetic,

sympathy, & empathy Persuasion through appeal to the

emotionsemotions Moves people into actionaction

Pathos Cont.Pathos Cont.

Elements of Pathos: Vivid language Emotionally loaded/connotative

language Figurative language Shocking visuals

Elements of Pathos: Vivid language Emotionally loaded/connotative

language Figurative language Shocking visuals