persuasive rhetorical strategies: ethos, logos, & pathos
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Persuasive Rhetorical Strategies:
Ethos, Logos, & PathosEthos, Logos, & Pathos
EthosEthos
Greek for “Character” Related to the English word “ethics”
Trustworthiness
Are you even worth listening to??? We believe who we respect
Greek for “Character” Related to the English word “ethics”
Trustworthiness
Are you even worth listening to??? We believe who we respect
Ethos Cont.Ethos Cont.
Elements of ethos: Correct grammar Appropriate vocabulary Sincere/fair minded presentation Language appropriate to
subject/audience “Character” coming in…
Elements of ethos: Correct grammar Appropriate vocabulary Sincere/fair minded presentation Language appropriate to
subject/audience “Character” coming in…
LogosLogos
Greek for “word” & basis for English word, “Logic” Appeals to intellect “Logical Argument”
Basis for academic arguments
Greek for “word” & basis for English word, “Logic” Appeals to intellect “Logical Argument”
Basis for academic arguments
Logos Cont.Logos Cont.
Elements of Logos: Factual data Statistics Quotations Citations from “experts” Literary & Historical References
Elements of Logos: Factual data Statistics Quotations Citations from “experts” Literary & Historical References
PathosPathos
Greek for “suffering/Experience” Related to the English words, pathetic,
sympathy, & empathy Persuasion through appeal to the
emotionsemotions Moves people into actionaction
Greek for “suffering/Experience” Related to the English words, pathetic,
sympathy, & empathy Persuasion through appeal to the
emotionsemotions Moves people into actionaction
Pathos Cont.Pathos Cont.
Elements of Pathos: Vivid language Emotionally loaded/connotative
language Figurative language Shocking visuals
Elements of Pathos: Vivid language Emotionally loaded/connotative
language Figurative language Shocking visuals