persuasive rhetorical strategies: ethos, logos, & pathos

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Persuasive Rhetorical Strategies: Ethos, Logos, & Pathos

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Page 1: Persuasive Rhetorical Strategies: Ethos, Logos, & Pathos

Persuasive Rhetorical Strategies:

Ethos, Logos, & PathosEthos, Logos, & Pathos

Page 2: Persuasive Rhetorical Strategies: Ethos, Logos, & Pathos

EthosEthos

Greek for “Character” Related to the English word “ethics”

Trustworthiness

Are you even worth listening to??? We believe who we respect

Greek for “Character” Related to the English word “ethics”

Trustworthiness

Are you even worth listening to??? We believe who we respect

Page 3: Persuasive Rhetorical Strategies: Ethos, Logos, & Pathos

Ethos Cont.Ethos Cont.

Elements of ethos: Correct grammar Appropriate vocabulary Sincere/fair minded presentation Language appropriate to

subject/audience “Character” coming in…

Elements of ethos: Correct grammar Appropriate vocabulary Sincere/fair minded presentation Language appropriate to

subject/audience “Character” coming in…

Page 4: Persuasive Rhetorical Strategies: Ethos, Logos, & Pathos

LogosLogos

Greek for “word” & basis for English word, “Logic” Appeals to intellect “Logical Argument”

Basis for academic arguments

Greek for “word” & basis for English word, “Logic” Appeals to intellect “Logical Argument”

Basis for academic arguments

Page 5: Persuasive Rhetorical Strategies: Ethos, Logos, & Pathos

Logos Cont.Logos Cont.

Elements of Logos: Factual data Statistics Quotations Citations from “experts” Literary & Historical References

Elements of Logos: Factual data Statistics Quotations Citations from “experts” Literary & Historical References

Page 6: Persuasive Rhetorical Strategies: Ethos, Logos, & Pathos

PathosPathos

Greek for “suffering/Experience” Related to the English words, pathetic,

sympathy, & empathy Persuasion through appeal to the

emotionsemotions Moves people into actionaction

Greek for “suffering/Experience” Related to the English words, pathetic,

sympathy, & empathy Persuasion through appeal to the

emotionsemotions Moves people into actionaction

Page 7: Persuasive Rhetorical Strategies: Ethos, Logos, & Pathos

Pathos Cont.Pathos Cont.

Elements of Pathos: Vivid language Emotionally loaded/connotative

language Figurative language Shocking visuals

Elements of Pathos: Vivid language Emotionally loaded/connotative

language Figurative language Shocking visuals