Download - Media relations 101
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MEDIA RELATIONS 101
Presented by Suriya Veerappan
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WHY USE MEDIA?
RAISE AWARENESS PROMOTE
ORGANIZATION REACH LARGE
AUDIENCES BUILD SUPPORT INFLUENCE
BEHAVIOUR, PERCEPTIONS
CHEAPER THAN ADVERTISING
BUILD CREDIBILITY
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Changing landscape of Media TECHNOLOGY NEWSPAPERS –
MORE ON-LINE EDITIONS
JOURNALISTS SOCIAL MEDIA CITIZENSHIP
JOURNALISM
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PRINCIPLES OF MEDIA RELATIONS GOOD
COMMUNICATION CANNOT OVERCOME BAD JUDGEMENT
CREDIBLE SOURCES, HONESTY
SCAN MEDIA OFTEN LEGAL OBLIGATIONS YOU CANNOT
MANAGE MEDIA
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WHAT MAKES A STORY?
NEWSWORTHY ELEMENTS
CONTROVERSY, CONFLICT
HUMAN EMOTIONS PROXIMITY PROMINENCE STUDY OR SURVEY
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WHAT’S NOT NEWS
AN EVENT PERSONAL
OPINION A BUNCH OF
FACTS
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STORIES FOR MEDIA
THEMEHOOKTIMING
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DEFINING YOUR AUDIENCE
DEMOGRAPHICS GENDER EDUCATION
LEVEL PERCEPTIONS INTERESTS
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KEY MESSAGES
CLEAR CONCISE POSITIVE BENEFIT-
ORIENTED BACK-UP CLAIMS
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MEDIA MATERIALS
PRESS RELEASE SOCIAL MEDIA
RELEASE BACKGROUNDER FACT SHEET BIO PHOTOS VIDEO
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PITCHING YOUR STORY
EFFECTIVE INTRO 15 SECOND
ELEVATOR SPEECH
DEADLINE PREFERANCES FOLLOW-UP
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SURIYA VEERAPPAN – CONTACT INFO
SURIYA VEERAPPAN COMMUNICATIONS
CONSULTANT [email protected] 647-406-4801 Find me on Facebook,
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