media relations 101
DESCRIPTION
Getting started with Media RelationsTRANSCRIPT
MEDIA RELATIONS 101
Presented by Suriya Veerappan
WHY USE MEDIA?
RAISE AWARENESS PROMOTE
ORGANIZATION REACH LARGE
AUDIENCES BUILD SUPPORT INFLUENCE
BEHAVIOUR, PERCEPTIONS
CHEAPER THAN ADVERTISING
BUILD CREDIBILITY
Changing landscape of Media TECHNOLOGY NEWSPAPERS –
MORE ON-LINE EDITIONS
JOURNALISTS SOCIAL MEDIA CITIZENSHIP
JOURNALISM
PRINCIPLES OF MEDIA RELATIONS GOOD
COMMUNICATION CANNOT OVERCOME BAD JUDGEMENT
CREDIBLE SOURCES, HONESTY
SCAN MEDIA OFTEN LEGAL OBLIGATIONS YOU CANNOT
MANAGE MEDIA
WHAT MAKES A STORY?
NEWSWORTHY ELEMENTS
CONTROVERSY, CONFLICT
HUMAN EMOTIONS PROXIMITY PROMINENCE STUDY OR SURVEY
WHAT’S NOT NEWS
AN EVENT PERSONAL
OPINION A BUNCH OF
FACTS
STORIES FOR MEDIA
THEMEHOOKTIMING
DEFINING YOUR AUDIENCE
DEMOGRAPHICS GENDER EDUCATION
LEVEL PERCEPTIONS INTERESTS
KEY MESSAGES
CLEAR CONCISE POSITIVE BENEFIT-
ORIENTED BACK-UP CLAIMS
MEDIA MATERIALS
PRESS RELEASE SOCIAL MEDIA
RELEASE BACKGROUNDER FACT SHEET BIO PHOTOS VIDEO
PITCHING YOUR STORY
EFFECTIVE INTRO 15 SECOND
ELEVATOR SPEECH
DEADLINE PREFERANCES FOLLOW-UP
SURIYA VEERAPPAN – CONTACT INFO
SURIYA VEERAPPAN COMMUNICATIONS
CONSULTANT [email protected] 647-406-4801 Find me on Facebook,
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