Marke'ng  &  

Communica'ons  Team  

   Marke'ng  Team  

Kym  Heffernan  

Kym’s  Background  -­‐  Marke'ng  

MROI’s  Philosophy  

•  Large  Business  Processes  and  Exper'se  • Well  implemented  for  Prac'ces  and  Businesses  •  Keys…  

 +  Strategy  –  Markets,  Products,  Posi'oning,  Brand  

 +  Implemented  well  with  great  Marke'ng  and  Sales  Systems    +  Provides  Markets,  Distribu'on,  Prospects,  Customers  and  Clients    =  Consistent  Sales  and  Profits    =  BeSer  Valua'on  for  Business  (Valua'on  =  Mul'ple  x  Profit)  

 Marke'ng  |  Return  On  Investment    

What  does  MROI  Provide?  

 

How  MROI  Delivers  its  Services  

  •  Marke'ng  Consul'ng  Marke'ng  and  Sales  strategies  and  ideas  tailor-­‐made  to  meet  your  needs  with  specific  goals  and  specific  target  markets.      

•  Marke'ng  Contrac'ng  or  Outsourced  Marke'ng  The  Marke'ng  |  Return  on  Investment  team  can  provide  the  necessary  staff  and  resources  to  make  your  Marke'ng  Plans  come  to  life.      

•  Marke'ng  Agency  Services  Together  with  our  specialist  partners,  Marke'ng  Return  on  Investment  offers  you  a  one-­‐stop  shop  for  all  marke'ng  consul'ng  and  management  services,  allowing  us  to  implement  marke'ng  ac'on  plans,  as  well  as  to  create  them    

   Communica'ons  Team  

Daniela  Cavalle[  &  12  Writers  

Daniela  Relates,  Connects  &  Educates  

ü  Int’l  Copywriter  &  Communica'ons  Expert  –  20  years  

ü  Experience  –  Marke'ng,  Content  &  Business  Development  

ü  Industry  Focus  –  Finance,  Crea've  &  Publishing  

ü  Bilingual  (English/German)  –  Understand  Cultural  Nuances  

ü  Exper'se  –  Corporate  Career  &  Extensive  Work  with  SME  

What  is  that  “Copy”  in  Copywri'ng?  

 

copy (n.) Ø  13th Century: a written account or record

Ø  15th Century: a reproduction or transcript

Ø  Any specimen of writing������

“Copy” = Text •  in business & marketing •  print & online

CavaCom’s  Branding  Mantra  

 

You  only  have  1  Chance  to  make  that  crucial  

1st  Impression  

CavaCom  Makes  Your  Words  Work  

  •  Business  &  Marke'ng  Content  Development    We  write,  edit,  consult,  mentor  &  ghostwrite  any  wriSen  word  for  you.  

 

•  Your  Outsourced  Comms  Department  Exper'se  on  tap  –  without  the  staffing  cost.      

•  OneStop  Crea've  Agency  Services  We  project  manage  the  experts  –  so  you  can  concentrate  on  doing  your  core  business.        

If  you  can  read  it  –  we  can  write  it!  

We  Go  Beyond  Copywri'ng  

  If  you  can  read  it  –  we  can  write  it!    

•  Wri'ng  /  Ghostwriting  •  Edi'ng  •  Consul'ng  •  Book  Mentoring  •  Teaching  &  Workshops    •  Crea've  Project  Management    

 

CavaCom’s  Agency  Model  

 Benefits  of                a  Team  vs.  Soloist  Writer:  

 •  A  large  Pool  of  Exper'se  •  No  Down'me  (no  key-­‐person  risk)  •  Available  when  YOU  need  us  •  Consistency  /  Partnership  •  Cost-­‐effec've  (knowledge  retained)  

What  is  “Ghost”  Wri'ng?  

 

ghostwriter (noun) ��� A person whose job it is to

write material for

someone else who is the named author

Choose  Your  Words  Wisely  

 

For  a  company  its  brand    is  like  a  reputa'on  for  a  person  

 Hard  To  Build  &  Easy  To  Lose  

 

Your  Brand  -­‐  A  Consistent  Voice  

 

If  you  can  READ  it,          CavaCom  can  WRITE  it.  

Tenders  /  RFPs   Your  Business  Book   Websites  

Financial  Reports   Brochures   Blogs  

Case  Studies   Company  Profile   Social  Media  

Press  Releases   Magazine  Ar'cles   E-­‐Books  

Internal  Communica'ons   White  Papers   SEO  Wri'ng  

Workshops  /  Conference   Vision/Mission  Statements   Brand  /  Style  Guides  

Manuals   PowerPoint  Presenta'ons   Product  Launches  

Visibility  +  Credibility  =  Profitability?  

V  +  C  =  P  ???          

There  is        more  to  it!  

Go  Beyond  V  +  C  =  P  

 

V  +  C  =  P  

V+C+P  =  Success      

V+C+P  =  Success  

 

 

Visibility  –  Find  the  Perfect  Client  

 

 

Visibility  –  Have  a  Clear  Message  

     

���

Have a clear,

distinct &

consistent message���

Visibility  –  In  the  Right  Channels  

 

 

 The

“Zero Moment

Of Truth”

Credibility  –  Deliver  on  Your  Promises  

 

 

Credibility  –  Ideal  Distribu'on  

 

 Build Distribution ���

- So Others Tell Others���

Credibility  –  Tell  the  World!  

 

 

“My business partner and I are extremely happy with the results provided by Daniela and her team at Cavalletti Communications. ��� They provided us with great copy that since netted our business clear results. ��� Rob Russell, Director

Profitability  -­‐  Build  RelaEonships  

 

 

���

Profitability  –  Measure  KPIs  

 

 Measure Marketing & Sales KPIs���

Profitability  –  Refine  What  Works  

 

 ���

MROI  +  CavaCom  =  Success  

Visibility  +Credibility  +Profitability    

       =  Success  

 

that lasts

Why  Work  with  MROI  &  CavaCom?  

 •  Marke'ng  Planning  and  Execu'on  •  Cost  Effec've  Synergy  •  Experts  on  Tap  •  Proven,  Fast  &  Las'ng  Results  

Ideal  Referrals  for  V+C+P=S  

 

 •  Legal

•  Bookkeeping & Accounting

•  Financial Planning & related

•  Engineering

•  IT & Technical Services���

Thank  You  for  Listening    

   

Marke'ng  &  Communica'ons  Team