Download - Lifestyle sports
Driving in-store sales
About us
• Est. 2003, Eagle Eye coupon technology patented 2009
• Team made up of retail and mobile experts
• Our board is chaired by Simon Burke, includes Sir Terry Leahy & Bill Currie
Clients
Executive Summary
= Competitive advantage
Customer behaviour is changing...
EES Integration with Life Style Sports delivers:
Low cost mobile data collectionLow cost mobile data collection
Intelligent re-marketing and
incremental sales
Intelligent re-marketing and
incremental sales
Increase customer engagement with
brand
Increase customer engagement with
brand
Deliver media spend
accountability
Deliver media spend
accountability
Instant campaign ability with real-time
campaign tracking
Instant campaign ability with real-time
campaign tracking
Increased sales revenue
Increased sales revenue
Enable multi-channel
promotions
Enable multi-channel
promotions
Consumer behaviour is on the move
Coupons•61% of consumers use coupons up from 52% *1
•800% YOY increase in queries for coupons, vouchers & offers*2
Mobile•Smartphone growth 50% YOY & ownership up to 50% *3
•50% viewing retail business site on mobile *1
•13% of all retail search queries are mobile and 29% of restaurant queries *1
•Exponential growths from a relatively low base ARE significant; FACEBOOK, Music Industry
Mobile + Coupons•59% people want mobile coupons *4
•22% of mobile media users have redeemed a mobile coupon*5
•Global mobile coupon market worth $5.4bn now•Grow to $43bn in 5 years*1 Valassis, May 2011 *2 Think Mobile Google 2011 *3 KANTAR Oct 2011 *4 Orange Exposure 2 2010
*5 IAB Oct 2011
Exponential growth
“Within another year to two, we’ll be a mobile company”
Mark Zuckerberg
“The Post-PC Era” Steve Jobs
“Total redemption value of mobile coupons will exceed
$48bn by 2016” Juniper Research
Increasing customer engagement to the point of sale with mobile
Dave
Kate
SiteEmailSMS
Live & secure offer & coupon
redemption
Increasing customer engagement to the point of sale with mobile
Dave
Site
SMS
CLOSING THE LOOP
One simple upgrade to
drive customer
engagement. More
customers in-store
more often.
PoS
Kate
Dave & Kate’s journeys
Lifestyle
Sports’ Data
DaveSMS
Outbound SMS
Reply request for offer
Dave’s journey – adding time and location
Timed /Location
Issuance &Redemption
SMS
Basket
Location
APP
Other
Live Redemption data
Platform
3 for 2 on Puma accessori
es
PoS
Dave’s journey – adding time and location
Reports
DataRe-marketingTargeted Offers /
SMS
DaveSMS
Reply request for offer
Timed /Location
Issuance &Redemption
SMS
Basket
Location
APP
Other
Live Redemption data
Platform
3 for 2 on Puma accessori
es
½ Price on Nike Baselayer
Outbound SMS
PoS
Lifestyle
Sports’ Data
KateAPP
Buy 1 get 1 half price on all Nike hoodies
Reply request for offer
Issuance &Redemption
SMS
Basket
Location
APP
Other
Kate’s journey – and the social dimension
SMS
Live Redemption data
Platform
SMS
PoS
Reply request for offer
Kate’s journey – and the social dimension
Reply request for offer
Issuance &Redemption
SMS
Basket
Location
APP
Other
Live Redemption data
Platform
Reports
DataRe-marketingTargeted Offers /
SMS
10% discount
on running gear!
Kate
Buy 1 get 1 half price on all Nike hoodies
SMS
PoS
APP
SMS
Knowledge Based Marketing Efficiency
Kate
SMS
SMS
Media accountability and re-marketing
Reports
Data
Re-marketing
Offers
By customerTel no
TargetMedia
Efficiently
Dave
Press
Poster
Email / Couponclubs
AppFacebook
Method
Issuance &Redemption
SMS
Basket
Location
APP
Other
Live Redemption data
Platform
PoS
Kate
SMS
Can be integrated into CRM
CRM /LoyaltyPlatform
SophisticatedData
Management
Tailored Loyalty
Programmes
Dave
CRM INTERFACE
• Young professional living in Belfast•Plays for a weekend 5 aside football team• Athletic and sporty• Must have all the latest gear
• Has a student card• Part of the university running club• Shops mainly in high street sports fashion stores • Looks for the best deals on branded sportswear
Issuance &Redemption
SMS
Basket
Location
APP
Other
Live Redemption data
Platform
PoS
What it delivers for your business
= Competitive advantage
Increased sales
revenue
Increased sales
revenue
Effective mobile data collection
Effective mobile data collection
Intelligent re-
marketing and
incremental sales
Intelligent re-
marketing and
incremental sales
Targeted MarketingTargeted Marketing
Increase customer engagement
Increase customer engagement
Deliver media spend accountabil
ity
Deliver media spend accountabil
ity
Real-time campaign tracking
Real-time campaign tracking
Instant campaign ability
Instant campaign ability
How this protects your business
Removes fraud & mis-redemption
Removes fraud & mis-redemption
Time and location based offers handled with easeTime and location based offers handled with ease
Single POS process for all offers
Single POS process for all offers
Staff can focus on fulfilling order
Staff can focus on fulfilling order
Removes promotional
hijacking
Removes promotional
hijacking
How it offers a better customer experience
Works on all handsets
Works on all handsets
Customer controls handset & redemption
Customer controls handset & redemption
Non-intrusiveNon-intrusive
Convenient & uses familiar
devices
Convenient & uses familiar
devices
Instantly to hand
Instantly to hand
Quick to use in-storeQuick to use in-store
some of our success stories
T-Mobile with Blockbuster
2 millio
n customers requested
offer
400,000
in-store redemptions
38% increase in basket
size
Harveys
10xmore successful
than email
20xreturn oninvestment
30%redemption rate
Comet Electricals
£25msales delivered
annually
50%reduction claims
processing
30%redemption rate
90%cost saving processing
