Download - Landing pages wordcamp 2017

The Importance of Landing Pages

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Tip #1 Upwork Marketer

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PPC Campaign

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Landing

Page

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Why Should I Have Multiple Landing Pages?”

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Elements To Consider When Designing A Landing Page Design, Optimize, Market, Measure

Step 1: Design

Step3: Marketing Step 4:

Measure

CompleteA/B Test

Step 2: Optimize

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Tip #2 Themeforest or Creative Market

The ANATOMY of a LANDING PAGE

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What’s Your Offer?”

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Tip #3 Linkedin Freelancer

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Design Musts

• Layout • Images• Responsive

Design

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Tip #4 99Designs & Duda

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Design Tips Color & Branding

- Optimistic and youthful- Often used to grab a

viewer’s attention

Yellow1 - Energy- Increases heart rate and

creates urgency- Often seen with clearance

sales and references to food

Red2 - Creates the sensation of trust and security

- Often used by banks and businesses

Blue3 - Associated with wealth- The easiest color for the

eye to process and used with finance or entertainment websites

Green4

- Aggressiveness- Used as a call-to-action

and attention grabber

Orange5- Romantic and feminine- Used to market products

and services for women and young girls

Pink6- Soothing and calm- Often relates to beauty or

anti-aging products

Purple7- Powerful and sleek- Seen as luxurious and

sophisticated

Black8

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Tip #5 ColorMatters.com

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Design Tips

• Is The Offer Clickthrough or LeadGen? • No Navigation Menu• Offer Above The Fold

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Tip #6 GA Conversion Goals

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Sample Design

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Optimization Musts Definition of Optimization - noun op·ti·mi·za·tion \ˌäp-tə-mə-ˈzā-shən\

:an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible;

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Optimization Musts

• Copy – Headline• CTA – Call-To-Action• Forms (short vs long)

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Tip #7 Choose a Good Form

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Optimization Tips

• Integrate with CRM/ESP/Marketing Automation Software• What To Test?

Color, Image & CTA• Use Bullets Not Paragraphs

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Tip #8 A/B Testing is a Must

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Sample Optimization

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Marketing Musts

• Target Audience & Personas• Segment Database & Lists • Determine Geo/Location• PPC pay-per-click OR CPL cost-per-lead• What marketing channels will you use?• Ad designs consistent w/ Landing Page• Emphasize Benefits NOT Features

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Tip #9 Facebook Audiences

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Tip #10 Use Datafinder & Xtensio.com

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Marketing Tips

• Add Testimonials• Incorporate Trust

Indicators (Reviews, SSL)• Limit Social Media Links• Video (hosted on your

landing page)

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Tip #11 Google & Facebook Reviews

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Measuring Musts

• Analytics (add pixels and conversion tracking)• Optimize Landing Page & Marketing Campaign based on data analysis

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Tip #12 Facebook & Google Analytics

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Sample Landing Pages

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@alexf_oliveirawww.linkedin.com/in/alexoliveira1

QUESTIONS ?ALEX F. OLIVEIRA

CEO of Prediq [email protected]

THANK YOU

Download - Landing pages wordcamp 2017

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