advanced landing pages
DESCRIPTION
SMX West 2009TRANSCRIPT
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“ringtones”
“cheap flights to SFO”
“auto insurance”
“NYC restaurants”
“custom t-shirts” “mortgage rates ” “ipod” “movies”
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Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
Marketingʼs Top Dog… “Nipper”
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Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
Advanced Landing Page Optimization
Todayʼs top Marketing dogs eat
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• NYC & SF RAMP creates SOA (service oriented architecture) for event driven display ads & landing pages. We live at the epicenter of unprecedented relevance, functionality and performance. We love APIs, semantic technology, targeting, user control, analytics, optimization & great design.
Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
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RAMP Press & Speaking
Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
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My Blog – About to turn 3 Now read in over 30 countries!
Published Case Studies (partial list)
• Testing Methodology • Landing Page Simplicity • Query Reinforcement • Keyword Match Type • Social Media Optimization • Branded Keywords • Targeted Content • Trust & Security Icons
Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
@jonathanmendez
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Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
There is a sea change…
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Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
Akamai Realtime Data 02/05/09 16:32EST
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From a web of links…
Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
to a web of correlations
json rdf
sparql xmpp php
http
html
href
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Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
“The benefit of the Web is proportional to the number of connections -- to related information.”
-Tim Berners Lee
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This is about MUCH MORE than landing pages
Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
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This is the real time web
Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
REAL TIME WEB TECH IS EXPLODING AROUND US
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Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
but still begins and ends with people
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Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
What they tell us explicitly
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& Implicitly
Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
http://www.google.com/search?hl=en&safe=off&client=safari&rls=en&q=implicit
+data&btnG=Search
Implicit Data - Now with over 40 URL parameters!
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Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
IF-THEN
To create rules…
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Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
Could you deliver more relevance if your database was the web itself?
REST API
JavaScript
JSON XML
XMPP
AJAX
RDF OWL SPARQL
PHP
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You could build a store from APIs for Products, Shipping, Payment…
Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
www.programmableweb.com
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Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
Semantic Mashup Landing Page Example
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Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
Rule 1 Rule 2
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Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
Rule 1 Rule 2
Rule 3-100+
Rule 100+- 1000+
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Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
Rule 1 Rule 2
Rule 3-100+
Rule 100+- 1000+
Relevant!
Helpful!
Useful!
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Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
Rule 1 Rule 2
Rule 3-100+
Rule 100+- 1000+
Relevant!
Helpful!
Useful!
Persuasive!
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Landing Pages as Social Media Amplifiers
Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
FB Connect, Open Social APIs have enabled new types of landing pages They leverage Social Networks, without re-creating them They use social graphs to create a "Social Marketing Amplifier"
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Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
Additional Benefits: + 17,700 "Fans"
+ 5,000 Comments + 1,100 Conversions
+ 53% more impressions for�
the same budget
$50K in Ad Buy @ $2.50 CPM w/ Social Amp Landing Page
Impressions
$75K in Online Ads (@ $2.50 CPM)�
Social Media Advertising Success through the Backdoor
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Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
The Landing Page Becomes the Ad
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Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
For Dockers CPC on the “Landing Page Ad” was 1/5 the CPC of
“brand” keywords
…and had unlimited inventory !!!
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Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
“The Internet is based on a layered, end-to-end model that allows people at each level of the
network to innovate free of any central control. By placing intelligence at the edges rather than
control in the middle of the network, the Internet has created a platform for innovation.”
-Vinton Cerf
Wisdom from our keynote presenter this morning…
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Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
Thanks!!Site: rampdigital.com
Blog: optimizeandprophesize.com
Twitter: @jonathanmendez