landing pages wordcamp 2017

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The Importance of Landing Pages@alexf_oliveirawww.linkedin.com/in/alexoliveira1

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Tip #1 Upwork Marketer

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PPC Campaign

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Landing Page

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5Why Should I Have Multiple Landing Pages?

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7Elements To Consider When Designing A Landing Page Design, Optimize, Market, Measure

Step 1: Design

Step3: Marketing

Step 4: Measure

CompleteA/B Test

Step 2: Optimize

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Tip #2 Themeforest or Creative Market

Themeforest or Creative Market7

The ANATOMY of a LANDING PAGE

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9Whats Your Offer?

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Tip #3 Linkedin Freelancer

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10Design Musts Layout ImagesResponsive Design

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Tip #4 99Designs & Duda

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11Design Tips Color & BrandingOptimistic and youthfulOften used to grab a viewers attentionYellow

1EnergyIncreases heart rate and creates urgencyOften seen with clearance sales and references to foodRed

2Creates the sensation of trust and securityOften used by banks and businessesBlue

3Associated with wealthThe easiest color for the eye to process and used with finance or entertainment websitesGreen

4AggressivenessUsed as a call-to-action and attention grabberOrange

5Romantic and feminineUsed to market products and services for women and young girlsPink

6Soothing and calmOften relates to beauty or anti-aging productsPurple

7Powerful and sleekSeen as luxurious and sophisticatedBlack

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Tip #5 ColorMatters.com

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12Design Tips

Is The Offer Clickthrough or LeadGen? No Navigation MenuOffer Above The Fold@alexf_oliveirawww.linkedin.com/in/alexoliveira1

Tip #6 GA Conversion Goals

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13Sample Design

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15Optimization Musts Definition of Optimization - noun optimization \p-t-m-z-shn\

:an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible;

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16Optimization Musts Copy HeadlineCTA Call-To-ActionForms (short vs long)

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Tip #7 Choose a Good Form

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17Optimization TipsIntegrate with CRM/ESP/Marketing Automation SoftwareWhat To Test? Color, Image & CTAUse Bullets Not Paragraphs

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Tip #8 A/B Testing is a Must

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18Sample Optimization

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19Marketing Musts Target Audience & PersonasSegment Database & Lists Determine Geo/LocationPPC pay-per-click OR CPL cost-per-leadWhat marketing channels will you use?Ad designs consistent w/ Landing PageEmphasize Benefits NOT Features

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Tip #9 Facebook Audiences

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Tip #10 Use Datafinder & Xtensio.com

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21Marketing TipsAdd TestimonialsIncorporate Trust Indicators (Reviews, SSL)Limit Social Media LinksVideo (hosted on your landing page)

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Tip #11 Google & Facebook Reviews

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22Measuring Musts Analytics (add pixels and conversion tracking)Optimize Landing Page & Marketing Campaign based on data analysis

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Tip #12 Facebook & Google Analytics

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23Sample Landing Pages

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QUESTIONS ?ALEX F. OLIVEIRACEO of Prediq Mediaalex@prediqmedia.comTHANK YOU

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