Download - It's Not Who They Are, It's What They Do
It’s Not Who They AreIt’s What They Do
Presented by:David Carroll, Founder Dude (a.k.a CEO)
Bridging the Gap with Technology?
Bridging the Gap with Technology?
• Conversion with Personal Interaction
Bridging the Gap with Technology?
• Conversion with Traditional Registration
Bridging the Gap with Technology?
• Conversion with Auto Registration
Forced Registration Debate!@$#
www.ForcedRegistration.com– 2 Websites Open vs Forced Registration– Avg 1,200 Unique Visitors Per Month– Open Registrations: 2– Forced Registrations: 49
Forced Registration Debate!@$#
• www.ForcedRegistration.com– Stats per Visit: • Open: 12.6 Pages Viewed / 8 min 41 sec / 35% Bounce• Forced: 10.1 / Pages Viewed / 5 min 56 sec / 44% Bounce
– Good Activity with no Conversion on sites with 1,200 unique visitors.
Analytics – Who Are You?Speaker’s Session Analytics Experiment• How many people are here?• Each person is here for some reason.• Your commitment on my first session:– You must identify your:• Full Name• Phone Number• Email Address
Analytics – What You DoSpeaker’s Session Analytics Experiment• From Atlanta, Chicago, SOCAL, Mid Florida• You are a Real Estate Agent or Broker• Your commitment on my first session:– ZERO COMMITMENT• Listen to my session for 35 minutes.
Home Buyers: Who Are You?
• Name• Email Address• Phone Number• IP Address
What does this say about a Home Buyer?
Home Buyers: What Are You Doing?
• Haven’t registered.• Visited 5 Times this Week.• Viewed the Same House 7 Times.• Searching by subdivision, school
district, and price range.
What does this say about a Home Buyer?
Actionable Stats to Increase Business
• Actionable Statistics for Your Website• Actionable Statistics for Your IDX/Property Search
• Bounce Rate
Actionable Stats: Website
• Bounce Rate– Referrers
• Wrong traffic• Message is bad?• Wrong ad word
– Page Views• Bad Content• No call-to-action
Actionable Statistics: Website
• Traffic– Overall Traffic Tracking
• Qualify marketing Campaigns
Actionable Statistics: Website
• Time on Site– Overall Time on Site Changes
• Qualify New Content– Video– Blog– IDX
Actionable Statistics: Website
Actionable Statistics: IDX
• Visits– Individual
• Qualify Individual Interest Level
– Aggregate• Qualify marketing success
Actionable Statistics: IDX
• VisitsSite Level Performance
Actionable Statistics: IDX
• Attributes: What are they Searching On? – Qualify web leads based on:• Price• City• Type of Residence/Neighborhood
Actionable Statistics: IDX
• Attributes: Example of Site Level Price Ranges
Actionable Statistics: IDX
• Anonymous Website Visitor Stats– Very few of your website visitors register– Find out if these visitors are qualified leads or not
Just Because I Love Comics
