Download - Guerilla Tactics in Crowdsourcing
Lightning-fastGuerilla tactics in
crowdsourcing
Sharon McNary
Public Insight Journalist
KPCC So Calif. Public Radio
Start with a Google Form• Search “Google Forms” for the how-to
Google Docs=>Create new=>Form
Write your questions
• Always include sortable base questions: First name, Last name, e-mail address, city, zip, state, phone
• Topic questions take various formats, multi-choice, radio button, checkbox, short or long text, etc.
• Here’s a stripped-down sample:
Here’s the real one on KPCC.org
Ask different types of non-leading questions, bias-free, seeking experiences.
Click submit, you get thanked, and the responses show up on a Google spreadsheet in your Google Docs.
Grab the link and shorten it (bit.ly shown below)
Get your link out there
• On your website in many places
• Hyperlinked within related stories
• In e-mails to relevant sources
• Call-outs on radio, TV
• To bloggers and gatekeepers who know the sources you want to know.
• In-person outreach
Whats next?
• Thank responders
• Ask follow-up questions
• Sift the material, store it, search it.
• Identify your story
• Report it out – remember these are just anecdotal tips.
And on to the next story:
For more info:
• www.kpcc.org/network
• http://americanpublicmedia.publicradio.org/publicinsightjournalism/