Guerilla Branding

Download Guerilla Branding

Post on 11-Nov-2014

255 views

Category:

Technology

0 download

Embed Size (px)

DESCRIPTION

The presentation discusses the significance of an effective marketing strategy to purchase decisions of consumers.

TRANSCRIPT

<ul><li> 1. Guerrilla BrandingChristian Bartens, Online Analyst </li> <li> 2. Competitive Category Charting search terms to gauge and compare brand health shows a competitive environment in the travel category 3rd May 2007, Christian Bartens, Online Analyst </li> <li> 3. Our New Strategy 40% 60% of visitors to Australia.com of visitors 3rd May 2007, Christian Bartens, Online Analyst </li> <li> 4. Travellers Online 3rd May 2007, Christian Bartens, Online Analyst </li> <li> 5. Digital Programs InfiltrateInfluence 3rd May 2007, Christian Bartens, Online Analyst </li> <li> 6. Domestic Success Tourism Australias domestic reach quadrupled over the past eight months 3rd May 2007, Christian Bartens, Online Analyst </li> <li> 7. A New PlayerThe Consumer 3rd May 2007, Christian Bartens, Online Analyst </li> <li> 8. The Synthesisers Web 2.0 10% 1% 100% Synthesisers CreatorsConsumers find, adapt, start groups, search for add to and create and and find share publish content content content Source: Isobar 3rd May 2007, Christian Bartens, Online Analyst </li> <li> 9. So What Do We Do? Should we write our own reviews and blogsnow and share our videos on Youtube? 3rd May 2007, Christian Bartens, Online Analyst </li> <li> 10. Back To Basics SearchServiceProductsSupportEmployeesDistribution Company Marketing ConsumerExperienceBrand WOM, Blogs, Emails, Reviews, Communities, Social Networks, Photo Sharing, Video Sharing Source: Don E. Schultz, Northwestern University 3rd May 2007, Christian Bartens, Online Analyst </li> <li> 11. Indirect Branding 3rd May 2007, Christian Bartens, Online Analyst </li> <li> 12. Dedicated Staff(Analytics Spend) Marketer + Developer + Sales person + Experience = Expensive Source: Jupiter Research 3rd May 2007, Christian Bartens, Online Analyst </li> <li> 13. Top 5 Considerations Dedicated online analyst Dedicated search marketer State-of-the-art web analytics solutions Base decisions on solid analysis of data Indirect branding increasingly important 3rd May 2007, Christian Bartens, Online Analyst </li> <li> 14. Questions?cbartens@tourism.australia.com </li> </ul>