1@wilreynolds
Breakin’ Down
The Silos
2
Get a seat at the “big kids”
Table!
@wilreynolds
3@wilreynolds
Houston we have a …
4@wilreynolds
Harmonize
5@wilreynolds
Wu – Tang Clan
6@wilreynolds
Lil’ Boombox = Lil’ thinking
7
Big Boombox = Big Thinking
Know the larger goal
@wilreynolds
8
SEO’s are:
@wilreynolds
ToolsHackersMacGuyvers
9@wilreynolds
Fruit-Infused Vodkas
10@wilreynolds
Search-Infused Marketing
11@wilreynolds
“Just Here to Help”
12@wilreynoldsSamples anyone?
13
SEO + Email marketing
@wilreynolds
Web Marketer + Email Marketer
14
What pages lead to newsletters
signups
@wilreynolds
15@wilreynolds
Email Marketing + SEO
16
LINKS!!!!
@wilreynolds
17@wilreynolds
New Vs Old (Relationships)
18
SEO + Email marketing
@wilreynolds
Web Marketer + Call Center
19
Lower Call Center Costs@wilreynolds
20@wilreynolds
“Just Here to Help”
21
Analysis of FAQ’s on call & email
volume
@wilreynolds
22@wilreynolds
Call Center + SEO
23@wilreynolds
Listening for new keywords
24
Customer Understanding
Exercise
@wilreynolds
25@wilreynolds
No EMPATHY!!!
No EMPATHY!!!
26@wilreynolds EMPATHY!!!
27@wilreynolds
Search + Call Center + Email
28
Seedkeywords.com@wilreynolds
29
SEO + Email marketing
@wilreynolds
Web Marketer + Web Buyer
30
SEO + Email marketing
@wilreynolds
Web Marketer + Copywriters
31
Best content is rarely written by
SEOs
@wilreynolds
32
“I think I can get X% more people to read your piece”
@wilreynolds
33
Large BankTranscribing Videos
for ADA
@wilreynolds
34
How Your SEO Team Helps: A Two-Way Street
Wine Enthusiast SEER Interactive
Print Editorial Calenda
r and Upcomi
ng Articles
Google Insights, Tools, Usabilit
y
35
How Your SEO Team Helps: A Two-Way Street
Spread the Gospel!!
36@wilreynolds
Content for love > Content
for SEO
37
Content Chaos
Content Chaos
@wilreynolds
38
Content ORDER
@wilreynolds
39@wilreynolds
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41@wilreynolds
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Be careful! How you name your
assets.
@wilreynolds
43@wilreynolds
Web Marketer + Copywriters
44@wilreynolds
45@wilreynolds
46@wilreynolds
47
Total Impact on Traffic Over Time
48
How has increased page views
impacted the business?
49
Increased Page Views Impact
Page views grown 100% every year 200% more ad inventory to sell
Each page view is a new e-mail opportunity1,000 new emails added/month to
market to
Who says content doesn’t bring in revenue?
50@wilreynolds
Web Marketer + PR Team
51
Show topsy, and how to follow pepole talking about your top
content
@wilreynolds
52@wilreynolds
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54@wilreynolds
55
Got an in for you with…
@wilreynolds
56
I got an “in” for you
with…@wilreynolds
Winning!
57
I got an “in” for you
with…@wilreynolds
@wilreynolds
