getting seo's at the adult table with search infused marketing
Post on 17-Oct-2014
2.334 views
DESCRIPTION
SEO's for years have been sat at the little boys and girls table, when big marketing decisions were being made. How often have YOU said to yourself, only if I was there when decision X was made, we would have infused search into it. Well this is your jump start of ideas how to help people in various departments, that often get invited to the adults table - breaking down silos across your organization or across agencies. When budgets are discussed, SEO is never there, when brand campaigns are discussed, we are never there, social, marketing, email, etc so often we are not invited, and I think if we start being better helpers across our organization, using our swiss army knives of tools to help others, we will start getting those invites - getting search more visibility.TRANSCRIPT
1@wilreynolds
Breakin’ Down
The Silos
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Get a seat at the “big kids”
Table!
@wilreynolds
3@wilreynolds
Houston we have a …
4@wilreynolds
Harmonize
5@wilreynolds
Wu – Tang Clan
6@wilreynolds
Lil’ Boombox = Lil’ thinking
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Big Boombox = Big Thinking
Know the larger goal
@wilreynolds
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SEO’s are:
@wilreynolds
ToolsHackersMacGuyvers
9@wilreynolds
Fruit-Infused Vodkas
10@wilreynolds
Search-Infused Marketing
11@wilreynolds
“Just Here to Help”
12@wilreynoldsSamples anyone?
13
SEO + Email marketing
@wilreynolds
Web Marketer + Email Marketer
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What pages lead to newsletters
signups
@wilreynolds
15@wilreynolds
Email Marketing + SEO
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LINKS!!!!
@wilreynolds
17@wilreynolds
New Vs Old (Relationships)
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SEO + Email marketing
@wilreynolds
Web Marketer + Call Center
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Lower Call Center Costs@wilreynolds
20@wilreynolds
“Just Here to Help”
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Analysis of FAQ’s on call & email
volume
@wilreynolds
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Call Center + SEO
23@wilreynolds
Listening for new keywords
24
Customer Understanding
Exercise
@wilreynolds
25@wilreynolds
No EMPATHY!!!
No EMPATHY!!!
26@wilreynolds EMPATHY!!!
27@wilreynolds
Search + Call Center + Email
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Seedkeywords.com@wilreynolds
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SEO + Email marketing
@wilreynolds
Web Marketer + Web Buyer
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SEO + Email marketing
@wilreynolds
Web Marketer + Copywriters
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Best content is rarely written by
SEOs
@wilreynolds
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“I think I can get X% more people to read your piece”
@wilreynolds
33
Large BankTranscribing Videos
for ADA
@wilreynolds
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How Your SEO Team Helps: A Two-Way Street
Wine Enthusiast SEER Interactive
Print Editorial Calenda
r and Upcomi
ng Articles
Google Insights, Tools, Usabilit
y
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How Your SEO Team Helps: A Two-Way Street
Spread the Gospel!!
36@wilreynolds
Content for love > Content
for SEO
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Content Chaos
Content Chaos
@wilreynolds
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Content ORDER
@wilreynolds
39@wilreynolds
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Be careful! How you name your
assets.
@wilreynolds
43@wilreynolds
Web Marketer + Copywriters
44@wilreynolds
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Total Impact on Traffic Over Time
48
How has increased page views
impacted the business?
49
Increased Page Views Impact
Page views grown 100% every year 200% more ad inventory to sell
Each page view is a new e-mail opportunity1,000 new emails added/month to
market to
Who says content doesn’t bring in revenue?
50@wilreynolds
Web Marketer + PR Team
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Show topsy, and how to follow pepole talking about your top
content
@wilreynolds
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Got an in for you with…
@wilreynolds
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I got an “in” for you
with…@wilreynolds
Winning!
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I got an “in” for you
with…@wilreynolds
@wilreynolds