DMO STRATEGY &TACTICS „2.0“

Martin Schobert @ TravelCom Expo Dallas

Experiences from Austria

schobert@tourismusdesign.com

Peoples Stream of Information

Source: http://www.baekdal.com/articles/Management/market-of-information/

Maps

Videos

Weblogs

Pictures

Communities

Adwords

News

User Content

Destination

„Universal Search“ – LISTEN

„Context is King“ – SupportLanguage

Syndication

Context is King

Aggregation

Communities

Syndication

Language

Context is King

„DMO-2.0-Aera“ – TALK

Focus on people – not tools!

Conclusion