destination management strategy & tactics "2.0"

Download Destination Management Strategy & Tactics

Post on 01-Nov-2014

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Martin Schobert's Experiences to effective strategies and tactics for Destination Management Organisations in the aera of Social Media shared as input of a panel discussion at #travelcom - Expo 2010 in Dallas, USA.

TRANSCRIPT

  • 1. DMO Strategy &Tactics 2.0
    Martin Schobert @ TravelCom Expo Dallas
    Experiences from Austria
    schobert@tourismusdesign.com
  • 2. Peoples Stream of Information
    Source: http://www.baekdal.com/articles/Management/market-of-information/
  • 3. Universal Search LISTEN
    Weblogs
    News
    Pictures
    Videos
    User Content
    Destination
    Adwords
    Maps
    Communities
  • 4. Context is King Support
    Language
    Syndication
    Aggregation
    Context is King
    Communities
  • 5. DMO-2.0-Aera TALK
    Language
    Syndication
    Context is King
  • 6. Conclusion
    Focus on people
    not tools!

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