Download - Design & Illustration Portfolio
Danielle White Design & Illustrationmobile: +44 (0) 794 0284 215 / email: [email protected] / website: danielle-francesca-white.blogspot.com
Design & Illustration
These series of images are born from the concept
of repetitive behaviour. I tend to repeat the words
“off” “clean” “closed” and “fine” before I can leave
the house. I wanted to express this hold that these
words have over me, by communicating the concept
through the use of typography. I continuously layered
words and letters over each other using letraset and
screen printing, to create abstract images that express
the emotions and actions of repetitive behaviour.
REPETITIVE BEHAVIOUR
REN
EWABLE EN
ERG
Y
WIN
D
1ST
RENEW
ABLE EN
ERGY
50
TIDAL
REN
EWABLE EN
ERG
Y
81
SOLAR
RENEW
ABLE EN
ERGY
48BO
IFUEL
RENEW
ABLE EN
ERGY
72
HYD
RO
RENEW
ABLE EN
ERGY
56
GEO
THER
MAL
56
RENEW
ABLE ENERG
Y
RENEW
ABLE ENERG
Y
RENEW
ABLE ENERG
YREN
EWA
BLE ENERG
Y
RENEW
ABLE EN
ERGY
RENEW
ABLE EN
ERGY
72 48
81 50
GEO
THERM
AL
HYD
RO
BOIFU
EL
SOLA
R
TIDA
L
WIN
D
1ST
GtGeothermal
50
SlSolar
81
WnWind
1st
BmBiomass
72
BfBiofuel
56
WvWave
48
This project was based around the promotion of
renewable energy sources. My goal was to express
the different sources of power through stamps. Firstly
I wanted to show the link between the energy and
science so I created a series of periodic table stamps.
Another idea show the queens head being used to
express renewable energy.
RENEWABLE ENERGY STAMPS
These series of stamps that have images of renewable
energy within the queens head. Conveys the message
that the queen is all for renewable energy.
I like to collect ephemera when I am out on the street.
This lead me to the idea of collecting leaves to use
as ephemera, which would document where I have
been. As I walked down different street I collected
discarded leaves off the floor. The experiment was
meant to show how leaves can give information about
an area it originated form, weather by shape, size,
colour or texture.
DOCUMENTING JOURNEYS
On this idea I used the leaves as pages, the first page
represents the beginning of the road, and the last
page is the end of the road.
I wanted to create something where I could keep the
leaves, so I made a secrete compartment in this book.
The book is made from black and white photocopies
of A-Z pages, Then I placed the leaves on the roads
that I walked down. The different amount of leaves
on each page show how many leaves where in that
particular area.
This was I a brief I had when I was working for a design
agency called Elipsus. I had to create a new logo for
Diageo Innovations Employ Panel. I did this by merging
two original logos together to create the final logo. The
cranks are meant to represent innovative ideas and
thoughts. I incorporated the stars which is used in the
original logo.
TypefaceMyriad Roman
Corporate Colours
DIAGEO EUROPE INNOVATION IDENTITY
bringing HR to the heart of business
Corporate Colours
TypefaceOmnes Medium
This is another brief I had done whilst working for Elipsus.
I had to create a new logo for Diageo HR Business
Partnership. Iaimed to design a bold logo and
incorporating the ideals of the company. I feel
this slogan and the logo works well together, by
incorporating the colours type and message.
DIAGEO HRBP EUROPE IDENTITY
The book is made from black and white photocopies
of A-Z pages, Then I placed the leaves on the roads
that I walked down. The different amount of leaves
on each page show how many leaves where in that
particular area.
DISAPPEARING CITY FILM
Rainbob®
This was a joint client brief, the aim was to create a UK
toy company that manufactures and distributes toys.
The company’s aim was to become the biggest British
toy company with in five years. Our target audience
were children between 2 – 6 years old as we felt this
group would prefer wooden toys more than any other
age range.
The name Rainbob is the companies name, and is
conveyed in a fun and exciting way to attract both
children and adults. The colours of the rainbow used
for the logo,and is usually set on a white background
using the typeface AG Stencil.
RAINBOB BRAND IDENTITY
The idea behind the shop window was to create
something that the customers could interact with.
A line illustration is set in the window, and over time
would be coloured by children and their parents.
The products that would be sold are set in the wall,
so passing customers can see what is sold.
Rainbob®
Rainbob® Rainbob®
Rain
bo
b®
please recycle this bag after use.
On the left is an example of Rainbob shopping
bags. The bags can be themed through the seasons
changing the colours to relate to the holiday. On
the right are examples of flat-pack packaging for
sustainable use. As a plus the packaging can be
made into an object that relates to the product. The
packaging changes depending on the type of toy.
I had a hand in the design of Brightside sister website.
The purpose was to design a website that would
attract in new and different customers and clients. I
made the template simple yet effective with a white
background to make it more visually attractive.
LONDON DESIGN AGENCY WEBSITE
Brightside Print & Design Ltd
Presentation to
Founded in 1991
Located in London Bridge
Experience in all market sectors
Good price negotiating skills combined with quality awareness
Environmentally aware
Brightside Print & Design Ltd
We client focused company
Experience – two principal directors sharing over eighty years’ work within the printing industry.
Senior print buyer – former production director of EMAP (and previous client of founders). His extensive contacts within the industry ensure that we are constantly aware of the factors that can potentially affect any job, i.e. capacity pressures, staf�ng levels and shortages of materials.
Reliability – We are second to none in ensuring you receive your order on time, and of the highest quality.
Brightside Print & Design Ltd
Uniqueworld
Company presentation Uniqueworld
DMC’s!
• Experience combined, 50 years • Destinations all over the world • Professional and compromised team • Fully licensed and experienced • Creative solutions • Meetings & incentives
Benefit from going direct to the destination and
using an award winning portfolio of destination
management companies (DMCs), accredited and
proven. ”
“
Uniqueworld is a UK and international events
consultancy with a leading portfolio of
independently owned DMCs specialising in new,
emerging and innovative destinations offering
luxury hotels and unique experiences for
international event buyers. Our success is built by
allowing the time to get to know each conference,
meeting planner and incentive organiser we serve,
carefully reviewing their needs and budgets.
Our team has combined client, hotel and
destination management experience of over 50
years. Uniqueworld’s members consist of local
independent companies with established
reputations and high profiles in each of their areas.
Andrew Harvey!
Commercial Manager
• Over 20 years International Sales experience within the Events, Meetings and Incentive
marketplace.
• Three years with major UK Incentive travel company operating programs on behalf of
companies across the world.
• 20 years in International sales with global hotel groups MARRIOTT, HILTON AND PAN PACIFIC,
selling to the Association and Corporate Meetings and Incentive Marketplace.
• Ran a team of six sales people in UK selling globally - sales in excess of £50m.
• Client relationships across all market sectors in UK, Europe, USA and Asia.
• Operated and sold Meetings & Events in Europe, USA, Middle East, Asia and Australasia.
• Spent 8 years working in New York City with International Hotel Group.
• Successfully launched and integrated Incentive and Meetings Sales Strategy for Global Hotel
Group.
• Active member of key Industry and Sporting organisations & Associations.
I had a hand in the design of Brightside sister website.
The purpose was to design a website that would
attract in new and different customers and clients. I
made the template simple yet effective with a white
background to make it more visually attractive.
LONDON DESIGN AGENCY WEBSITE
Creating images by hand is a common area for
me, This illustration consists of drawing, collage,
photography and the use of Photoshop. Based on the
subject of the economy in a dystopian society
PIGGY BANK ILLUSTRATION
Part of a series of images I created. The posters express
the colour lavender without using or saying the colour.
Using what I associate the colour with (flowers), I
embossed them in clay and photographed them
on top of a light box. Each tag line hints to what the
colour is, using poetic gestures.
LAVENDER POSTERS