Design & Illustration Portfolio

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<ul><li><p>Danielle White Design &amp; Illustrationmobile: +44 (0) 794 0284 215 / email: danielle.white081@gmail.com / website: danielle-francesca-white.blogspot.com</p><p>Design &amp; Illustration</p></li><li><p>These series of images are born from the concept </p><p>of repetitive behaviour. I tend to repeat the words </p><p>off clean closed and fine before I can leave the house. I wanted to express this hold that these </p><p>words have over me, by communicating the concept </p><p>through the use of typography. I continuously layered </p><p>words and letters over each other using letraset and </p><p>screen printing, to create abstract images that express </p><p>the emotions and actions of repetitive behaviour. </p><p>REPETITIVE BEHAVIOUR </p></li><li><p>RENEWABLE ENERGY</p><p>WIND </p><p>1ST</p><p>RENEW</p><p>ABLE EN</p><p>ERGY</p><p>50</p><p>TIDAL </p><p>RENEWABLE ENERGY</p><p>81</p><p>SOLAR </p><p>RENEW</p><p>ABLE EN</p><p>ERGY</p><p>48BOIFUEL</p><p>RENEW</p><p>ABLE EN</p><p>ERGY</p><p>72</p><p>HYDRO</p><p>RENEW</p><p>ABLE EN</p><p>ERGY</p><p>56</p><p>GEOTHERMAL </p><p>56</p><p>RENEW</p><p>ABLE ENERG</p><p>Y</p><p>RENEW</p><p>ABLE ENERG</p><p>Y</p><p>RENEW</p><p>ABLE ENERG</p><p>YREN</p><p>EWA</p><p>BLE ENERG</p><p>Y</p><p>RENEW</p><p>ABLE EN</p><p>ERGY</p><p>RENEW</p><p>ABLE EN</p><p>ERGY</p><p>72 48</p><p>81 50</p><p>GEO</p><p>THERM</p><p>AL </p><p>HYD</p><p>RO</p><p>BOIFU</p><p>EL</p><p>SOLA</p><p>R </p><p>TIDA</p><p>L </p><p>WIN</p><p>D </p><p>1ST</p><p>GtGeothermal</p><p>50</p><p>SlSolar</p><p>81</p><p>WnWind</p><p>1st</p><p>BmBiomass</p><p>72</p><p>BfBiofuel</p><p>56</p><p>WvWave</p><p>48</p><p>This project was based around the promotion of </p><p>renewable energy sources. My goal was to express </p><p>the different sources of power through stamps. Firstly </p><p>I wanted to show the link between the energy and </p><p>science so I created a series of periodic table stamps. </p><p>Another idea show the queens head being used to </p><p>express renewable energy.</p><p>RENEWABLE ENERGY STAMPS</p><p>These series of stamps that have images of renewable </p><p>energy within the queens head. Conveys the message </p><p>that the queen is all for renewable energy. </p></li><li><p>I like to collect ephemera when I am out on the street. </p><p>This lead me to the idea of collecting leaves to use </p><p>as ephemera, which would document where I have </p><p>been. As I walked down different street I collected </p><p>discarded leaves off the floor. The experiment was meant to show how leaves can give information about </p><p>an area it originated form, weather by shape, size, </p><p>colour or texture. </p><p>DOCUMENTING JOURNEYS </p><p>On this idea I used the leaves as pages, the first page represents the beginning of the road, and the last </p><p>page is the end of the road. </p><p>I wanted to create something where I could keep the </p><p>leaves, so I made a secrete compartment in this book. </p></li><li><p>The book is made from black and white photocopies </p><p>of A-Z pages, Then I placed the leaves on the roads </p><p>that I walked down. The different amount of leaves </p><p>on each page show how many leaves where in that </p><p>particular area. </p></li><li><p>This was I a brief I had when I was working for a design </p><p>agency called Elipsus. I had to create a new logo for </p><p>Diageo Innovations Employ Panel. I did this by merging </p><p>two original logos together to create the final logo. The cranks are meant to represent innovative ideas and </p><p>thoughts. I incorporated the stars which is used in the </p><p>original logo.</p><p>TypefaceMyriad Roman</p><p>Corporate Colours</p><p>DIAGEO EUROPE INNOVATION IDENTITY</p></li><li><p>bringing HR to the heart of business</p><p>Corporate Colours</p><p>TypefaceOmnes Medium</p><p>This is another brief I had done whilst working for Elipsus.</p><p>I had to create a new logo for Diageo HR Business</p><p>Partnership. Iaimed to design a bold logo and </p><p>incorporating the ideals of the company. I feel </p><p>this slogan and the logo works well together, by </p><p>incorporating the colours type and message.</p><p>DIAGEO HRBP EUROPE IDENTITY</p></li><li><p>The book is made from black and white photocopies </p><p>of A-Z pages, Then I placed the leaves on the roads </p><p>that I walked down. The different amount of leaves </p><p>on each page show how many leaves where in that </p><p>particular area. </p><p>DISAPPEARING CITY FILM</p></li><li><p>Rainbob</p><p>This was a joint client brief, the aim was to create a UK </p><p>toy company that manufactures and distributes toys. </p><p>The companys aim was to become the biggest British </p><p>toy company with in five years. Our target audience were children between 2 6 years old as we felt this </p><p>group would prefer wooden toys more than any other </p><p>age range. </p><p>The name Rainbob is the companies name, and is </p><p>conveyed in a fun and exciting way to attract both </p><p>children and adults. The colours of the rainbow used </p><p>for the logo,and is usually set on a white background </p><p>using the typeface AG Stencil.</p><p>RAINBOB BRAND IDENTITY</p><p>The idea behind the shop window was to create </p><p>something that the customers could interact with. </p><p>A line illustration is set in the window, and over time </p><p>would be coloured by children and their parents. </p><p>The products that would be sold are set in the wall, </p><p>so passing customers can see what is sold. </p></li><li><p>RainbobRainbob Rainbob</p><p>Rain</p><p>bo</p><p>b</p><p> please recycle this bag after use.</p><p>On the left is an example of Rainbob shopping </p><p>bags. The bags can be themed through the seasons </p><p>changing the colours to relate to the holiday. On </p><p>the right are examples of flat-pack packaging for sustainable use. As a plus the packaging can be </p><p>made into an object that relates to the product. The </p><p>packaging changes depending on the type of toy. </p></li><li><p>I had a hand in the design of Brightside sister website. </p><p>The purpose was to design a website that would </p><p>attract in new and different customers and clients. I </p><p>made the template simple yet effective with a white </p><p>background to make it more visually attractive.</p><p>LONDON DESIGN AGENCY WEBSITE </p></li><li><p>Brightside Print &amp; Design Ltd </p><p>Presentation to </p><p>Founded in 1991 </p><p>Located in London Bridge </p><p>Experience in all market sectors </p><p>Good price negotiating skills combined with quality awareness </p><p>Environmentally aware </p><p>Brightside Print &amp; Design Ltd </p><p>We client focused company </p><p>Experience two principal directors sharing over eighty years work within the printing industry. </p><p>Senior print buyer former production director of EMAP (and previous client of founders). His extensive contacts within the industry ensure that we are constantly aware of the factors that can potentially affect any job, i.e. capacity pressures, stafng levels and shortages of materials. </p><p>Reliability We are second to none in ensuring you receive your order on time, and of the highest quality. </p><p>Brightside Print &amp; Design Ltd </p><p>UniqueworldCompany presentation Uniqueworld </p><p>DMCs! Experience combined, 50 years Destinations all over the world Professional and compromised team Fully licensed and experienced Creative solutions Meetings &amp; incentives </p><p>Benet from going direct to the destination and </p><p>using an award winning portfolio of destination </p><p>management companies (DMCs), accredited and </p><p>proven. </p><p>Uniqueworld is a UK and international events consultancy with a leading portfolio of independently owned DMCs specialising in new, emerging and innovative destinations offering luxury hotels and unique experiences for international event buyers. Our success is built by allowing the time to get to know each conference, meeting planner and incentive organiser we serve, carefully reviewing their needs and budgets.</p><p>Our team has combined client, hotel and destination management experience of over 50 years. Uniqueworlds members consist of local independent companies with established reputations and high proles in each of their areas. </p><p>Andrew Harvey!Commercial Manager </p><p> Over 20 years International Sales experience within the Events, Meetings and Incentive marketplace. Three years with major UK Incentive travel company operating programs on behalf of companies across the world.</p><p> 20 years in International sales with global hotel groups MARRIOTT, HILTON AND PAN PACIFIC, selling to the Association and Corporate Meetings and Incentive Marketplace.</p><p> Ran a team of six sales people in UK selling globally - sales in excess of 50m.</p><p> Client relationships across all market sectors in UK, Europe, USA and Asia.</p><p> Operated and sold Meetings &amp; Events in Europe, USA, Middle East, Asia and Australasia.</p><p> Spent 8 years working in New York City with International Hotel Group.</p><p> Successfully launched and integrated Incentive and Meetings Sales Strategy for Global Hotel Group.</p><p> Active member of key Industry and Sporting organisations &amp; Associations.</p><p>I had a hand in the design of Brightside sister website. </p><p>The purpose was to design a website that would </p><p>attract in new and different customers and clients. I </p><p>made the template simple yet effective with a white </p><p>background to make it more visually attractive.</p><p>LONDON DESIGN AGENCY WEBSITE </p></li><li><p>Creating images by hand is a common area for </p><p>me, This illustration consists of drawing, collage, </p><p>photography and the use of Photoshop. Based on the </p><p>subject of the economy in a dystopian society</p><p>PIGGY BANK ILLUSTRATION</p></li><li><p>Part of a series of images I created. The posters express </p><p>the colour lavender without using or saying the colour. </p><p>Using what I associate the colour with (flowers), I embossed them in clay and photographed them </p><p>on top of a light box. Each tag line hints to what the </p><p>colour is, using poetic gestures.</p><p>LAVENDER POSTERS </p></li></ul>