Department of Communication

University of Louisville

What is Communication?

The field of communication focuses on how people use messages to generate meanings within and across various contexts, cultures, channels, and media. The field promotes the effective and ethical practice of human communication.

Fast Facts

• Began at U of L 1984-85• 500+ majors• 120 African-American Majors• 150 Graduates a Year• 18 Full-Time Faculty

Curriculum

AcademicPrograms• Undergraduate

• Bachelor of Arts• Bachelor of Science• Online B.A. and B.S.• Minor in Communication

• Graduate• Master of Arts

Elective Sequences

• Strategic Communication• News Reporting• Computer Mediated

Communication• Social Activism• Media Studies• Interpersonal Studies

Strategic Communication

• Advertising • Public Relations

• Courses• PR Writing• Copywriting• Desktop

Publishing• Web Development

News Reporting

• Print and Broadcast Reporting

• Writing Skills• Critical Analysis of

the Media

• Courses• Newswriting• Magazine and

Feature Writing• Television News• Ethical Problems

of Communication

Computer Mediated Communication

• Web Site Development

• Organizational Use of Computers

• Social Role of Computers

• Courses• Computer

Communication• Computer

Mediated Communication

• Computer Mediated Communication in Organizations

Media Studies

• Methods of Studying the Media

• Media Literacy• Courses

• Effects of Mass Media

• Children and Television

• Mass Media Law• African Americans

in the Media

Interpersonal Studies

• Human Relationships in Context

• Family Communication• Group Communication• Organization Communication• Health Communication• Intercultural Communication

Department Honors

• Well-prepared Students• Senior Honors Project

InternshipOpportunities• Television and Radio Stations• Newspapers and Magazines• Advertising and Public Relations• Sports Marketing• Internet • Human Resource Management• Events Planning• University Departments and Programs• Many more….

Student Organizations

• I-COMM• Lambda Pi Eta

Career Paths

ADVERTISING

• advertising or marketing specialist

• copy writer• account executive• sales manager• media planner

• media sales representative

• public opinion researcher

• media buyer• creative director

COMMUNICATION EDUCATION

• language arts coordinator• high school speech teacher• forensics/debate coach• college or university professor• speech communication

department chairperson

ELECTRONIC MEDIA • broadcasting station

manager• director of broadcasting• film/tape librarian• community relations director • unit manager• film editor• news director • news writer• transmitter engineer • technical director• advertising sales coordinator• traffic/ continuity specialist• media buyer

• market researcher• actor• announcer • disc jockey • news anchor • public relations manager• comedy writer• casting director • producer• business manager• researcher• account executive• floor manager• talk show host

JOURNALISM

• reporter • editor• newscaster • author• copy writer • script writer • publisher

• news service researcher

• technical writer• acquisitions editor • media interviewer • talk show host

PUBLIC RELATIONS • publicity manager• advertising manager • marketing specialist • press agent• lobbyist• corporate public affairs

specialist • account executive• development officer • fund raiser

• sales manager• media analyst • media planner• creative director • audience analyst • news writer• public opinion researcher• membership recruiter

HEALTH CAREERS• health educator• school health care

administrator• medical grants writer • hospital director of

communication• clinic public relations

director• health communication

analyst • research analyst • medical training supervisor• communications manager

for federal health agencies

• health personnel educator• medical center publications

editor • hospice manager• drug rehabilitationist • health care counselor • activities director• marketing director• health facility fund raiser

INTERNATIONAL RELATIONS AND NEGOTIATIONS

• on-air international broadcasting talent• corporate representative• translator• student tour coordinator• diplomat• foreign relations officer• host/hostess for foreign dignitaries• foreign correspondent

Law

• public defender• corporate lawyer• district attorney• public interest

lawyer• private practice

lawyer• legal researcher

• mediation and negotiation specialist

• paralegal researcher

• legal secretary• legal reporter• legal educator

SOCIAL AND HUMAN SERVICES • public administrator• social worker• recreational supervisor• human rights officer• community affairs liaison • park service public relations specialist• philanthropic representative• religious leader• mental counselor

HIGH TECHNOLOGY INDUSTRIES

• trainer for communication technologies• closed circuit television producer/director• systems analyst• technical copywriter • language specialist • speech synthesizer • cognition researcher • audio and visual computer display specialist• performance assessor

GOVERNMENT AND POLITICS

• public information officer

• speech writer • legislative assistant• campaign director• research specialist

• program coordinator • negotiator• lobbyist• press secretary• elected official

EDUCATION

• teacher • school counselor• educational researcher• audiovisual specialist• educational administrator• school/university

information specialist • director of college news• director of a collegiate

information center

• educational tester• development officer • educational fund-raiser• alumni officer• college placement officer• college admissions

director • college recruiter

BUSINESS

• sales representative• executive manager• personnel manager• public information officer• industrial and labor

relations representative• negotiator• director of corporate

communication

• customer service representative

• newsletter editor• communication trainer • human resources

manager• mediator • buyer

Faculty

Activities

• Edit academic journals• Host national and international

conferences• Serve on editorial boards of national

journals• Publish articles and books• Community boards and committees• Public service and policy campaigns

Teaching Awards

• Red Apple Award• American Communication Association

Theodore Clevenger Award• President’s Award for Outstanding

Teaching• Association for Education in

Journalism and Mass Education Award

Contact

• 502-852-6976• Call Keneka Cheatham

• http://comm.louisville.edu