department of communication university of louisville
Post on 18-Dec-2015
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TRANSCRIPT
What is Communication?
The field of communication focuses on how people use messages to generate meanings within and across various contexts, cultures, channels, and media. The field promotes the effective and ethical practice of human communication.
Fast Facts
• Began at U of L 1984-85• 500+ majors• 120 African-American Majors• 150 Graduates a Year• 18 Full-Time Faculty
AcademicPrograms• Undergraduate
• Bachelor of Arts• Bachelor of Science• Online B.A. and B.S.• Minor in Communication
• Graduate• Master of Arts
Elective Sequences
• Strategic Communication• News Reporting• Computer Mediated
Communication• Social Activism• Media Studies• Interpersonal Studies
Strategic Communication
• Advertising • Public Relations
• Courses• PR Writing• Copywriting• Desktop
Publishing• Web Development
News Reporting
• Print and Broadcast Reporting
• Writing Skills• Critical Analysis of
the Media
• Courses• Newswriting• Magazine and
Feature Writing• Television News• Ethical Problems
of Communication
Computer Mediated Communication
• Web Site Development
• Organizational Use of Computers
• Social Role of Computers
• Courses• Computer
Communication• Computer
Mediated Communication
• Computer Mediated Communication in Organizations
Media Studies
• Methods of Studying the Media
• Media Literacy• Courses
• Effects of Mass Media
• Children and Television
• Mass Media Law• African Americans
in the Media
Interpersonal Studies
• Human Relationships in Context
• Family Communication• Group Communication• Organization Communication• Health Communication• Intercultural Communication
InternshipOpportunities• Television and Radio Stations• Newspapers and Magazines• Advertising and Public Relations• Sports Marketing• Internet • Human Resource Management• Events Planning• University Departments and Programs• Many more….
ADVERTISING
• advertising or marketing specialist
• copy writer• account executive• sales manager• media planner
• media sales representative
• public opinion researcher
• media buyer• creative director
COMMUNICATION EDUCATION
• language arts coordinator• high school speech teacher• forensics/debate coach• college or university professor• speech communication
department chairperson
ELECTRONIC MEDIA • broadcasting station
manager• director of broadcasting• film/tape librarian• community relations director • unit manager• film editor• news director • news writer• transmitter engineer • technical director• advertising sales coordinator• traffic/ continuity specialist• media buyer
• market researcher• actor• announcer • disc jockey • news anchor • public relations manager• comedy writer• casting director • producer• business manager• researcher• account executive• floor manager• talk show host
JOURNALISM
• reporter • editor• newscaster • author• copy writer • script writer • publisher
• news service researcher
• technical writer• acquisitions editor • media interviewer • talk show host
PUBLIC RELATIONS • publicity manager• advertising manager • marketing specialist • press agent• lobbyist• corporate public affairs
specialist • account executive• development officer • fund raiser
• sales manager• media analyst • media planner• creative director • audience analyst • news writer• public opinion researcher• membership recruiter
HEALTH CAREERS• health educator• school health care
administrator• medical grants writer • hospital director of
communication• clinic public relations
director• health communication
analyst • research analyst • medical training supervisor• communications manager
for federal health agencies
• health personnel educator• medical center publications
editor • hospice manager• drug rehabilitationist • health care counselor • activities director• marketing director• health facility fund raiser
INTERNATIONAL RELATIONS AND NEGOTIATIONS
• on-air international broadcasting talent• corporate representative• translator• student tour coordinator• diplomat• foreign relations officer• host/hostess for foreign dignitaries• foreign correspondent
Law
• public defender• corporate lawyer• district attorney• public interest
lawyer• private practice
lawyer• legal researcher
• mediation and negotiation specialist
• paralegal researcher
• legal secretary• legal reporter• legal educator
SOCIAL AND HUMAN SERVICES • public administrator• social worker• recreational supervisor• human rights officer• community affairs liaison • park service public relations specialist• philanthropic representative• religious leader• mental counselor
HIGH TECHNOLOGY INDUSTRIES
• trainer for communication technologies• closed circuit television producer/director• systems analyst• technical copywriter • language specialist • speech synthesizer • cognition researcher • audio and visual computer display specialist• performance assessor
GOVERNMENT AND POLITICS
• public information officer
• speech writer • legislative assistant• campaign director• research specialist
• program coordinator • negotiator• lobbyist• press secretary• elected official
EDUCATION
• teacher • school counselor• educational researcher• audiovisual specialist• educational administrator• school/university
information specialist • director of college news• director of a collegiate
information center
• educational tester• development officer • educational fund-raiser• alumni officer• college placement officer• college admissions
director • college recruiter
BUSINESS
• sales representative• executive manager• personnel manager• public information officer• industrial and labor
relations representative• negotiator• director of corporate
communication
• customer service representative
• newsletter editor• communication trainer • human resources
manager• mediator • buyer
Activities
• Edit academic journals• Host national and international
conferences• Serve on editorial boards of national
journals• Publish articles and books• Community boards and committees• Public service and policy campaigns
Teaching Awards
• Red Apple Award• American Communication Association
Theodore Clevenger Award• President’s Award for Outstanding
Teaching• Association for Education in
Journalism and Mass Education Award