EBFC CONSULTINGWe are
Course Hero Case Study
Rohit K.Brandon Y.
Jeffrey G.Steven Y.
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Company History
- Founded in 2006 by Andrew Grauer- Finally launched in 2008- High Initial Engagement
EBFC CONSULTING
- Surpassed 5 million users in 2014- Offers resources for thousands of
schools
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Overview
What is inorganic re-engagement?
Identifying the major points of weakness
Possible solutions
Gains and losses
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TARGET MARKETBACKGROUND + TARGET
10 Million Users
7 Million Resources
8,900 Schools
60 Countries
EBFC CONSULTING
TARGET: COLLEGE STUDENTS + TUTORS
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SWOT Analysis
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Strengths Weaknesses
Opportunities Threats
24/7 ServiceTutor Response TimeOver 7 million documents accessible
Blurring inconsistencyDocs can be found on other sourcesLacks course-specific tutoringDocument sharing
Reward based on time consumptionExpand into college communitiesDiverse subjects
Chegg, Scribd, Penji“Not getting enough for your money”
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Weaknesses: Ineffective Tutoring
EBFC CONSULTING
Zachary Petzinger 2nd Year - ECN Major
UC Davis
- Requests Tutoring in ECN 101.
- Has midterm tomorrow, needs help at 1:00AM.
Sriya Maram4th Year - ECN Major
Johns Hopkins University
-Took equivalent course 2 years prior; currently 4:00AM in MD-Very likely to refuse tutoring
request
Student Tutor
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Areas for Improvement
EBFC CONSULTING
Expand subject list
Expand Premium User Base
Increase Tutor Effectiveness
Competitive Pricing$
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HERO POINTSStrategy #1
Timer-Based System Viewing CourseHero docs online awards points
Points are called“Hero Points”
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1000 free points!
01:20:54 2200 points
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Highlight new section in website and in emails
Feature Tutorial Freebies Trial
Give a short tutorial
Give users 1000 free points
Give a promotional unlock to test out feature
Incorporation Plan & Marketing Agenda
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CAMPUS HEROStrategy #2
Student to StudentTutoring
Establish“College Communities”
No more than 3 quarters prior
Learn. Teach.Reward. Retain.
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3.62
Name GPA Time of Course
Currently Enrolled
3.59 Winter Quarter 2016
3.59 Winter Quarter 2016
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How Campus Hero Works
EBFC CONSULTING
Joohee Lee UC Davis Student
Becomes CourseHero TutorTutors in recently completed / enrolled courses
Learns the material
Adept enough to teach material
Rewards based on students helped within Davis
Keep students coming back for help
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Advertise at start of quarter/semester and midpoint
Advertise Outreach Music Tabling Recruitment
Reach out in .eduemails
Spotify &Pandora
CampusAmbassadorTabling
TutorRecruitment
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Incorporation Plan & Marketing Agenda
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Potential Gains & Losses
EBFC CONSULTING
Gains Losses
Incentives -> First Time Users
Minimize Loopholes
Student– Student Tutoring
Incentives -> Retention
Small loopholes will still exist
Hero Points may incorrectly incentivize
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Conclusion
EBFC CONSULTING
Customer Satisfaction “Learn. Share. Teach. Achieve.”
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Questions?THANK YOU
For your Attention
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