course hero powerpoint finale 5-8-16.compressed

Download Course Hero Powerpoint FinalE 5-8-16.compressed

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  • EBFC CONSULTINGWe are

    Course Hero Case Study

    Rohit K.Brandon Y.

    Jeffrey G.Steven Y.

    1

  • Company History

    - Founded in 2006 by Andrew Grauer- Finally launched in 2008- High Initial Engagement

    EBFC CONSULTING

    - Surpassed 5 million users in 2014- Offers resources for thousands of

    schools

    2

  • Overview

    What is inorganic re-engagement?

    Identifying the major points of weakness

    Possible solutions

    Gains and losses

    EBFC CONSULTING

    1

    2

    3

    4

    3

  • TARGET MARKETBACKGROUND + TARGET

    10 Million Users

    7 Million Resources

    8,900 Schools

    60 Countries

    EBFC CONSULTING

    TARGET: COLLEGE STUDENTS + TUTORS

    4

  • SWOT Analysis

    EBFC CONSULTING

    Strengths Weaknesses

    Opportunities Threats

    24/7 ServiceTutor Response TimeOver 7 million documents accessible

    Blurring inconsistencyDocs can be found on other sourcesLacks course-specific tutoringDocument sharing

    Reward based on time consumptionExpand into college communitiesDiverse subjects

    Chegg, Scribd, PenjiNot getting enough for your money

    5

  • Weaknesses: Ineffective Tutoring

    EBFC CONSULTING

    Zachary Petzinger 2nd Year - ECN Major

    UC Davis

    - Requests Tutoring in ECN 101.

    - Has midterm tomorrow, needs help at 1:00AM.

    Sriya Maram4th Year - ECN Major

    Johns Hopkins University

    -Took equivalent course 2 years prior; currently 4:00AM in MD-Very likely to refuse tutoring

    request

    Student Tutor

    6

  • Areas for Improvement

    EBFC CONSULTING

    Expand subject list

    Expand Premium User Base

    Increase Tutor Effectiveness

    Competitive Pricing$

    7

  • HERO POINTSStrategy #1

    Timer-Based System Viewing CourseHero docs online awards points

    Points are calledHero Points

    8

  • 1000 free points!

    01:20:54 2200 points

    9

  • 10

  • 11

  • Highlight new section in website and in emails

    Feature Tutorial Freebies Trial

    Give a short tutorial

    Give users 1000 free points

    Give a promotional unlock to test out feature

    Incorporation Plan & Marketing Agenda

    EBFC CONSULTING 12

  • CAMPUS HEROStrategy #2

    Student to StudentTutoring

    EstablishCollege Communities

    No more than 3 quarters prior

    Learn. Teach.Reward. Retain.

    313

  • 3.62

    Name GPA Time of Course

    Currently Enrolled

    3.59 Winter Quarter 2016

    3.59 Winter Quarter 2016

    14

  • How Campus Hero Works

    EBFC CONSULTING

    Joohee Lee UC Davis Student

    Becomes CourseHero TutorTutors in recently completed / enrolled courses

    Learns the material

    Adept enough to teach material

    Rewards based on students helped within Davis

    Keep students coming back for help

    15

  • Advertise at start of quarter/semester and midpoint

    Advertise Outreach Music Tabling Recruitment

    Reach out in .eduemails

    Spotify &Pandora

    CampusAmbassadorTabling

    TutorRecruitment

    @

    Incorporation Plan & Marketing Agenda

    EBFC CONSULTING 16

  • EBFC CONSULTING 17

  • EBFC CONSULTING 18

  • 20

  • Potential Gains & Losses

    EBFC CONSULTING

    Gains Losses

    Incentives -> First Time Users

    Minimize Loopholes

    Student Student Tutoring

    Incentives -> Retention

    Small loopholes will still exist

    Hero Points may incorrectly incentivize

    21

  • Conclusion

    EBFC CONSULTING

    Customer Satisfaction Learn. Share. Teach. Achieve.

    22

  • Questions?THANK YOU

    For your Attention

    ?23