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Communicate?
Engage?
Persuade?
Failure to…
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Why use storytelling?
Stories make ideas sticky.
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EleMENTS of a good story
Image: Philip Lawson 2011
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The Hero
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Situation
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Conflict
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Climax
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Resolution
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Executed Movement Imagined Movement
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SocialTimes
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Kathryn Parkes
UX Sofia 2014
TED: Mary Lou Jepsen: Could future devices read images from our brains?
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Classic Storyline
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Classic Storyline
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Personas?
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Characters
Your story characters shouldn’t be static - take them out
for a bit of exercise and see how they behave.
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The Cast
The Storyline
Scenarios
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Explain
Inspire
Motivate
Persuade
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Daddyo Story
Who is the user? Where is their pain? What are their needs?
Future without
our solution
Future with
our solution
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iQ Content
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“Design is really an act of communication, which
means having a deep understanding of the person
with whom the designer is communicating.”
!Don Norman
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How do you want
to make your
audience feel?
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Explain
Inspire
Motivate
Persuade
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Product
Managers?
Senior
Managers?Dev team?
Clients?
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Your job as a UX Professional
Find the happy marriage between user needs and business goals.
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Adapt
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Fast, Simple, Clear
The simpler a story the more likely it is to stick.
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Leave room for the imagination
The human brain has an amazing ability to fill in the gaps.
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http://xkcd.com/1354/
Heartbleed Explanation
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Show your work…early
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Storytelling Hackathon - Popathon - Darklight Festival
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Be willing to share ownership
!
Collaboration
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Practice
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Storytelling
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Verbal/Visual
‘It’s all in
the
telling.’
‘My work
speaks for
itself.’
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Extract from Scott McCloud - Understanding Comics
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Building Stories - Chris Ware
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Experience Maps
http://bridgeable.com/dog-sledding-experience-design/
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Experience Maps
Adaptive Path
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User Journey Maps
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Google Maps
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You
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The loudest voice in the room
doesn’t always have the best idea
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What makes a good UX Designer?
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Quiet: The Power of Introverts in a World That Can't Stop Talking - Susan Cain
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Begin with the end in mind
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A Twist