© 2011 Cisco and/or its affiliates. All rights reserved. 1
Changing Data Center Economics
Cisco UCS
EMC World 2012
Cisco SystemsThomas CloydData Center and VirtualizationUnified Computing System
May 2012
© 2011 Cisco and/or its affiliates. All rights reserved. 2
DID YOU KNOW?
CISCO SELLS SERVERS
WORLD CLASS SERVERS
© 2011 Cisco and/or its affiliates. All rights reserved. 4
SPECompLbase20012-socket C220 M3
UCS Application Performance—63 RecordsA History of World Record Performance on Industry Standard Benchmarks
Best CPU Performance
Best Virtualization Performance
Best Cloud Computing Performance
Best Enterprise Application Performance
Best Enterprise Middleware Performance
Best CompetitorC Performance
VMmark 2.0Overall B200 M2
VMmark 2.12-socket Blade B200 M2
VMmark 1.x2 –socket Blade B230 M1
VMmark 1.x Overall C460 M1
VMmark 1.x 2-socket B200 M1
VMmark 1.x 2-socket B250 M2
VMmark 1.xOverall C460 M1
VMmark 1.xBlade Server B440 M1
VMmark 1.x 2-socket B200 M1
VMmark 2.1Overall C460 M2
VMmark 2.1 Two–node 4-socket C460
M2
VMmark 2.14-socket C460 M2
SPECompLbase20012-socket B200 M2
SPECompMbase20012-socket B230 M2
SPECompLbase20012-socket B230 M2
SPECompMbase20014-socket C460 M2
SPECompMbase2001 2-socket B200 M2
SPECompLbase20012-socket B200 M2
LinPack2-socket B200 M2
LS-Dyna4-socket C460 M1
SPECompMbase20014-socket C460 M1
SPECompMbase20012-socket B200 M2
Oracle E-Business Suite Medium Model Payroll
Batch B200 M2
Oracle E-Business Suite Xtra Large Model Payroll
B200 M3
Oracle E-Business Suite Medium Model Payroll
Batch B200 M2
Oracle E-Business Suite Medium Model
Order-to-Cash B200 M2
Oracle E-Business Suite Large Model
Order-to-Cash B200 M3
Oracle E-Business Suite Ex-large Model Payroll
Batch B200 M2
SPECjbb20052-socket C260 M2
SPECjbb20052-socket B230 M2
SPECjbb20054-socket B440 M2
SPECjbb20052-socket B230 M2
SPECjbb2005X86 2-socket B200 M2
SPECjbb2005X86 4-socket C460 M1
SPECjAppServer2004 2-node B230 M1
SPECjbb2005X86 2-socket B230 M1
SPECjbb2005X86 2-socket B230 M1
SPECjAppServer20041-node 2-socket C250 M2
SPECfp_rate_base2006 2-socketC260 M2
SPECint_rate_base2006 2-socketC260 M2
SPECint_rate2006X86 4-socket
C460 M2
SPECint_rate_base2006 X86 4-socket C460 M1
SPECint_rate_base2006 X86 2-socket
B200 M2
SPECint_rate_base2006 X86 2-socket B200 M1
SPECfp_rate_base2006 X86 2-socket B200 M2
SPECint_rate_base2006 X86 2-socket
B200 M2
SPECfp_rate_base2006 X86 4-socket C460 M1
SPECfp_rate_base2006 X86 2-socket B200 M1
SPECjEnterprise2010 Overall B440 M1
SPECjEnteprise20102-node B440 M2
Oracle E-Business Suite Xtra Large Model Payroll
Batch B230 M2
SPECompMbase20014-socket C460 M1
SPECompMbase20014-socket C460 M2
SPECompMbase20012-socket C240 M3
TPC-COracle DB 11g & OEL
C250 M2
TPC-HMicrosoft SQL Server
C460 M2
SPECjbb2005X86 2-socket C220 M3
SPECfp_rate_base2006 X86 2-socket C220 M3
SPECint_rate_base2006 X86 2-socket C220 M3
SPECfp_base2006X86 2-socket
C220 M3
TPC-HVectorWiseC250 M2
TPC-HVectorWise
C250 M2
March 15 2012: 8 new benchmark records on Cisco UCS M3 platforms
Two-socket RecordSPECCompLbase527,122
B200 M3
Two-Socket RecordSPECjbb*20051,584,567 BOPS
C220 M3
Two-Socket RecordSPECompM*base200194,065 base score*
C240 M3
Overall RecordOracle E-Business Suite
Payroll Extra Large
Model
828,729 Employees/hr
B200 M3
Two-Socket RecordSPECint*_rate_base2006671 base score
C220 M3
Two-Socket x86 Record SPECfp*_rate_base2006496 base score
C220 M3
Two-Socket RecordSPECfp*_base200689.9 base score*
C220 M3
B200 M3Overall RecordOracle E-Business Suite
Order-To-Cash Large Model
206,044 Lines/hr
Data Current as of March 15, 2012
© 2011 Cisco and/or its affiliates. All rights reserved. 5
Customers Have Spoken
UCS momentum is fueled by game-changing innovation; Cisco is quickly passing established players 1
11,000 UCS Customers WW
$1.3B annualized revenue run rate for CY11Q4
x86 Blade servers are growing over twice as fast as the overall x86 computing market 2
Source: 1 IDC Worldwide Quarterly Server Tracker, Q4 2012, February, 2012, Revenue Share 2 IDC Q3 CY11 Server Forecaster, Based on Blade Revenue
UCS #3 with 12.3%
UCS #2 with 19.1%
WW
US
UCS momentum is fueled by game-changing innovation; Cisco is quickly passing established players 1
UCS FY12Q2 growth of 91% Y/Y
UCS After Three Short Years
X86
Ser
ver
Bla
de M
arke
t Sha
re, Q
4 C
Y12
1
© 2011 Cisco and/or its affiliates. All rights reserved. 6Source: IDC Worldwide Quarterly Server Tracker, Q4 2012, February, 2012, Revenue Share
WW x86 Blade ServersQ4'2009 to Q4'2011 Share Changes
Market Share of WW Total
Factory RevenueMarket Share of WW
Total Units
Vendor Market Share Change Market Share Change
Cisco 10.8% 9.1%HP -6.9% -5.8%IBM -5.9% -5.3%
All Others 1.9% 2.0%
Market Share Changes –Customers are voting for UCS
USA x86 Blade ServersQ4'2009 to Q4'2011 Share Changes
Market Share of WW Total
Factory RevenueMarket Share of WW
Total Units
Vendor Market Share Change Market Share Change
Cisco 16.2% 14.5%HP -7.8% -4.3%IBM -7.3% -7.3%
All Others -1.0% -2.9%
© 2011 Cisco and/or its affiliates. All rights reserved. 7
SERVER-RELATED SPEND (CAPEX+OPEX)WW Spending on Servers, Power & Cooling, and Mgmt. / Administration
Source: IDC, “New Economic Model for the Datacenter”; IDC 2011
Server Related Spend – growth over time
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
$0
$50
$100
$150
$200
$250
$300
Power & Cooling Expense Mgmt. & Administration—Virtual Servers Mgmt. & Administration—Standalone Servers Server Spending
80%OpEx
Cus
tom
er S
pend
ing
($B
)
20%CapEx
© 2011 Cisco and/or its affiliates. All rights reserved. 8
Simpler Architecture = Fewer TouchesUCS has Fewer Management Touch Points
16 blades – 2 x Cisco UCS 5108
Fabric Interconnects 2
Intra Chassis Switches 0
Chassis Mgmt Module 0
Total Mgmt Points 1
16 blades – 1 x Legacy Chassis
Fabric Interconnects 0
Intra Chassis Switches 2
Chassis Mgmt Module 2
Total Mgmt Points 4
© 2011 Cisco and/or its affiliates. All rights reserved. 9
Simpler Architecture = Easier to Scale
64 Blades – 4 x Legacy Chassis
Fabric Interconnects 0
Intra Chassis Switches 8
Chassis Mgmt Module 8
Total Mgmt Points 16
80 Blades – 10 x Cisco UCS 5108
Fabric Interconnects 2
Intra Chassis Switches 0
Chassis Mgmt Module 0
Total Mgmt Points 1
Mgmt switchLAN
LANSAN A
SAN B
Mgmt switch
Mgmt switch
LAN
SAN A
SAN B
LANMgmt switch
Legacy doubling servers = doubling touches; UCS = 1 touch point
© 2011 Cisco and/or its affiliates. All rights reserved. 10
Simpler Architecture = No Penalty No Infrastructure Penalty to Scale
Competitor’s pricing publically available on April 16, 2012. Cisco UCS pricing MSRP on April 16, 2012. Pricing is for blade chassis and networking only. Servers are not included.
16 17 24 32 40 48 56 64 72 80 88 96$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
$63,854 $75,410
$86,966 $98,522
$110,078 $127,551
$145,025 $162,498
$179,971 $197,445
$214,918
$52,645
$115,282
$172,923
$230,564
$288,205
$345,846
Total Number of Chassis Blade Server Slots
Cisco UCS
Competitor Chassis, Switches & Mgmt.
Cha
ssis
and
I/O
Cos
t
BLADE CHASSIS SAVINGS AT SCALE—BLADE SLOT SOLUTION
34% to 38% with UCS
Blade Chassis Infrastructure cost to support servers is critical.
The Chassis and I/O.
Competitor is $39,872 more to get ready to add a 17th server.
Cisco UCS is 34% less expensive
UCS 5108 with pair of UCS 6248UP Fl (four 10 Gbps uplinks per chassis = 5Gb/s per blade) vs.
Competitor’s Chassis with one pair of CNA switches, and mgmt.
© 2011 Cisco and/or its affiliates. All rights reserved. 11
Cisco Stateless vs.Server IdentityComputing
ServerBlades
Adapters
Chassis Modules
Multi Chassis Access Layer
ConvergedAdapter
Unified Fabric
Unified Fabric
Unified Fabric
Cisco UCSService Profile
NIC MACs HBA WWNs Server UUID VLANs Assignments VLAN Tagging FC Fabrics Assignments FC Boot Parameters Number of vNICs vNIC Transmit SpeedvNIC Receive Speed PXE settings Boot order (full) IPMI Settings Number of vHBAs QoS Call Home Template Association Org & Sub Org Assoc. Server Pool Association Statistic Thresholds BIOS scrub actions Disk scrub actions BIOS firmware Adapter firmware BMC firmware RAID settings Advanced NIC settings Serial over LAN settingsBIOS SettingsPower Capping settings
Other VendorServer Profile
NIC MACsHBA WWNsServer UUIDServer Serial Number
VLANsVLAN TaggingFC FabricsFC Boot ParamsNumber of vNICsvNIC Transmit Speed
Boot order (FC only)PXE settings
12 Server Settings
Cisco UCS127+ Server Settings
ConvergedSwitches
Their Server Profile DOESN’T STACK UP to Cisco UCS Service Profile
© 2011 Cisco and/or its affiliates. All rights reserved. 12
Virtual Address Enterprise Manager
System Mgr. Update Central Console
Control Chassis Power & Capping $
UCS—More Flexible, Less Complexity
Out of Band Management
Virtual Address Hdwr Manager
Onboard Administrator
Separate Management - Every Chassis, All SoftwareSeparate Enet & Fibre Channel I/O leaving the chassis
16 blade servers0 rack servers
16 blade servers6 rack servers
Unified Compute Unified ManagementUnified Networking
UCS Manager 1 Console
No Added CostRack and Blade Together
Cisco UCS Architecture
Other Vendor
Server Hardware Management
Multiple Layers of Software Required
Legacy Design Blade Chassis
© 2011 Cisco and/or its affiliates. All rights reserved. 13
Virtual Address Enterprise Manager $$$$
System Mgr. Update Central Console
Control Chassis Power & Capping $$$$
UCS—More Flexible, Less Complexity
64 blade servers0 rack servers
UCS Manager 1 Console
No Added CostRack and Blade Together
Cisco UCS Architecture
Competitor iLO Advanced for BladeSystem
Virtual Connect Manager
Onboard Administrator
Competitor iLO Advanced for BladeSystem
Virtual Connect Manager
Onboard Administrator
Competitor iLO Advanced for BladeSystem
Virtual Connect Manager
Onboard Administrator
Competitor iLO Advanced for BladeSystem
Virtual Connect Manager
Onboard Administrator
Separate Management - Every Chassis, All SoftwareSeparate Enet & Fibre Channel I/O leaving the chassis
Up to 160 serversBlade &/or Rack mount
Unified Compute Unified Management Unified Networking
Other Vendor
Server Hardware Management
Multiple Layers of Software Required
Legacy Design Blade Chassis
© 2011 Cisco and/or its affiliates. All rights reserved. 14
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
3 Year Hardware Warranty
3 Year Power Costs
Hardware Management
Server Deployment
Cabling
TOR Switches
Chassis & Interconnects
Server Hardware
No Compromise – full chassis adds Cisco Solution TCO advantage increases at scale
Other vendor retail and Cisco MSRP pricing on 3/30/2012.
Other Vendor Trend Line
Cisco Trend Line
ServersOther Vendor Parity ServerCisco: B200 M3
All chassis fully populated with servers (starting at qty 16)
Identical servers with two E5-2620 Intel Xeon processors with 64GB memory (eight 8GB DIMMs)64GB
8 16 32 48 64 80# of Servers
CiscoOtherVendor
Cisco Cisco Cisco CiscoCiscoOther
VendorOther
VendorOther
VendorOther
VendorOther
Vendor
© 2011 Cisco and/or its affiliates. All rights reserved. 15
Cisco UCS: Changing the Economics of YOUR Data Center
ApplicationPerformance
Leadership
Improved Application PerformanceProven Configuration Designs
Highest ServerDensity
Increased Performance in reduced footprintOptimization of Energy Resources
Highest Scale, low latency networking
Unprecedented Bandwidth and ScaleConsolidation of Infrastructure
UnifiedManagement
Operational EfficiencyOpen InterfaceSimplified Allocation of Resources
High Performance
Virtual Networks
Increased performance and scaleOptimized Virtualization Performance
Over 100 UCS Customer Case Studies Proving Real Results
Power and Cooling Cost:
60% Lower
Infrastructure CAPEX:
30% Lower
Deployment Time:90%
ShorterAdministrator Productivity:80% Higher
Application Performance:40% Faster
© 2011 Cisco and/or its affiliates. All rights reserved. 16
Cisco Unified Computing SystemA Differentiated / Revolutionary Approach
Higher PerformanceBrings out the best of Intel Xeon ProcessorsOptimized Resource Utilization for Compute, Networking and Management
No CompromisesNo Trade-offs for FunctionEnhanced Design CapabilityDesigned for the Future, TodayBetter TCO / ROI
Simpler ArchitectureNetworking with fewer componentsLower cost and easier scalingFewer Management Touch Points
Faster, More Flexible Automated Deployment / ProvisioningUnification leads to reduced ComplexityManagement via a single interface
Cisco UCS—Unified Infrastructure, Scalability and Management Automation
© 2011 Cisco and/or its affiliates. All rights reserved. 17
Thank you.