Cisco UCS EMC World Theater presentation 2012-06-08

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This presentation was shown at EMC World 2012 in Las Vegas. It shows how Cisco UCS has gained market momentum and why it has done so.

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Changing Data Center Economics- Cisco UCS - EMC World 2012

Changing Data Center Economics

Cisco UCS EMC World 2012 Cisco SystemsThomas CloydData Center and VirtualizationUnified Computing SystemMay 2012

2011 Cisco and/or its affiliates. All rights reserved.#1DID YOU KNOW?CISCO SELLS SERVERSWORLD CLASS SERVERS 2011 Cisco and/or its affiliates. All rights reserved.#Did you know Cisco Sells Servers? World Class Servers. < ADVANCE SLIDE >2SPECompLbase20012-socket C220 M3UCS Application Performance63 RecordsA History of World Record Performance on Industry Standard Benchmarks Best CPU PerformanceBest Virtualization PerformanceBest Cloud Computing PerformanceBest Enterprise Application PerformanceBest Enterprise Middleware PerformanceBest CompetitorC PerformanceVMmark 2.0Overall B200 M2VMmark 2.12-socket Blade B200 M2VMmark 1.x2 socket Blade B230 M1VMmark 1.x Overall C460 M1VMmark 1.x 2-socket B200 M1VMmark 1.x 2-socket B250 M2VMmark 1.xOverall C460 M1VMmark 1.xBlade Server B440 M1VMmark 1.x 2-socket B200 M1VMmark 2.1Overall C460 M2VMmark 2.1 Twonode 4-socket C460 M2VMmark 2.14-socket C460 M2SPECompLbase20012-socket B200 M2SPECompMbase20012-socket B230 M2SPECompLbase20012-socket B230 M2SPECompMbase20014-socket C460 M2SPECompMbase2001 2-socket B200 M2SPECompLbase20012-socket B200 M2LinPack2-socket B200 M2LS-Dyna4-socket C460 M1SPECompMbase20014-socket C460 M1SPECompMbase20012-socket B200 M2Oracle E-Business Suite Medium Model Payroll Batch B200 M2Oracle E-Business Suite Xtra Large Model Payroll B200 M3Oracle E-Business Suite Medium Model Payroll Batch B200 M2Oracle E-Business Suite Medium ModelOrder-to-Cash B200 M2Oracle E-Business Suite Large ModelOrder-to-Cash B200 M3Oracle E-Business Suite Ex-large Model Payroll Batch B200 M2SPECjbb20052-socket C260 M2SPECjbb20052-socket B230 M2SPECjbb20054-socket B440 M2SPECjbb20052-socket B230 M2SPECjbb2005X86 2-socket B200 M2SPECjbb2005X86 4-socket C460 M1SPECjAppServer2004 2-node B230 M1SPECjbb2005X86 2-socket B230 M1SPECjbb2005X86 2-socket B230 M1SPECjAppServer20041-node 2-socket C250 M2SPECfp_rate_base2006 2-socketC260 M2SPECint_rate_base2006 2-socketC260 M2SPECint_rate2006X86 4-socketC460 M2SPECint_rate_base2006 X86 4-socket C460 M1SPECint_rate_base2006 X86 2-socketB200 M2SPECint_rate_base2006 X86 2-socket B200 M1SPECfp_rate_base2006 X86 2-socket B200 M2SPECint_rate_base2006 X86 2-socket B200 M2SPECfp_rate_base2006 X86 4-socket C460 M1SPECfp_rate_base2006 X86 2-socket B200 M1SPECjEnterprise2010 Overall B440 M1SPECjEnteprise20102-node B440 M2Oracle E-Business Suite Xtra Large Model Payroll Batch B230 M2SPECompMbase20014-socket C460 M1SPECompMbase20014-socket C460 M2SPECompMbase20012-socket C240 M3TPC-COracle DB 11g & OELC250 M2TPC-HMicrosoft SQL Server C460 M2SPECjbb2005X86 2-socket C220 M3SPECfp_rate_base2006 X86 2-socket C220 M3SPECint_rate_base2006 X86 2-socket C220 M3SPECfp_base2006X86 2-socketC220 M3TPC-HVectorWiseC250 M2TPC-HVectorWise C250 M2Data Current as of March 15, 2012 2011 Cisco and/or its affiliates. All rights reserved.#UCS had posted 63 World Records, Certainly leadership on benchmarks change, but coming out of the gate setting new records for Vmmark, SPECComp, SPECint, SPECfp and Oracle E-Business shows you just how good and how flexible Cisco UCS servers are. < ADVANCE SLIDE >

Cisco just added another 8 in March with the new Intel E-5 processors. < NEXT SLIDE >3SPECompLbase20012-socket C220 M3UCS Application Performance63 RecordsA History of World Record Performance on Industry Standard Benchmarks Best CPU PerformanceBest Virtualization PerformanceBest Cloud Computing PerformanceBest Enterprise Application PerformanceBest Enterprise Middleware PerformanceBest CompetitorC PerformanceVMmark 2.0Overall B200 M2VMmark 2.12-socket Blade B200 M2VMmark 1.x2 socket Blade B230 M1VMmark 1.x Overall C460 M1VMmark 1.x 2-socket B200 M1VMmark 1.x 2-socket B250 M2VMmark 1.xOverall C460 M1VMmark 1.xBlade Server B440 M1VMmark 1.x 2-socket B200 M1VMmark 2.1Overall C460 M2VMmark 2.1 Twonode 4-socket C460 M2VMmark 2.14-socket C460 M2SPECompLbase20012-socket B200 M2SPECompMbase20012-socket B230 M2SPECompLbase20012-socket B230 M2SPECompMbase20014-socket C460 M2SPECompMbase2001 2-socket B200 M2SPECompLbase20012-socket B200 M2LinPack2-socket B200 M2LS-Dyna4-socket C460 M1SPECompMbase20014-socket C460 M1SPECompMbase20012-socket B200 M2Oracle E-Business Suite Medium Model Payroll Batch B200 M2Oracle E-Business Suite Xtra Large Model Payroll B200 M3Oracle E-Business Suite Medium Model Payroll Batch B200 M2Oracle E-Business Suite Medium ModelOrder-to-Cash B200 M2Oracle E-Business Suite Large ModelOrder-to-Cash B200 M3Oracle E-Business Suite Ex-large Model Payroll Batch B200 M2SPECjbb20052-socket C260 M2SPECjbb20052-socket B230 M2SPECjbb20054-socket B440 M2SPECjbb20052-socket B230 M2SPECjbb2005X86 2-socket B200 M2SPECjbb2005X86 4-socket C460 M1SPECjAppServer2004 2-node B230 M1SPECjbb2005X86 2-socket B230 M1SPECjbb2005X86 2-socket B230 M1SPECjAppServer20041-node 2-socket C250 M2SPECfp_rate_base2006 2-socketC260 M2SPECint_rate_base2006 2-socketC260 M2SPECint_rate2006X86 4-socketC460 M2SPECint_rate_base2006 X86 4-socket C460 M1SPECint_rate_base2006 X86 2-socketB200 M2SPECint_rate_base2006 X86 2-socket B200 M1SPECfp_rate_base2006 X86 2-socket B200 M2SPECint_rate_base2006 X86 2-socket B200 M2SPECfp_rate_base2006 X86 4-socket C460 M1SPECfp_rate_base2006 X86 2-socket B200 M1SPECjEnterprise2010 Overall B440 M1SPECjEnteprise20102-node B440 M2Oracle E-Business Suite Xtra Large Model Payroll Batch B230 M2SPECompMbase20014-socket C460 M1SPECompMbase20014-socket C460 M2SPECompMbase20012-socket C240 M3TPC-COracle DB 11g & OELC250 M2TPC-HMicrosoft SQL Server C460 M2SPECjbb2005X86 2-socket C220 M3SPECfp_rate_base2006 X86 2-socket C220 M3SPECint_rate_base2006 X86 2-socket C220 M3SPECfp_base2006X86 2-socketC220 M3TPC-HVectorWiseC250 M2TPC-HVectorWise C250 M2March 15 2012: 8 new benchmark records on Cisco UCS M3 platformsTwo-socket RecordSPECCompLbase527,122 B200 M3Two-Socket RecordSPECjbb*20051,584,567 BOPSC220 M3Two-Socket RecordSPECompM*base200194,065 base score*C240 M3Overall RecordOracle E-Business Suite Payroll Extra Large Model828,729 Employees/hrB200 M3Two-Socket RecordSPECint*_rate_base2006671 base scoreC220 M3Two-Socket x86 Record SPECfp*_rate_base2006496 base scoreC220 M3Two-Socket RecordSPECfp*_base200689.9 base score*C220 M3B200 M3Overall RecordOracle E-Business Suite Order-To-Cash Large Model206,044 Lines/hrData Current as of March 15, 2012 2011 Cisco and/or its affiliates. All rights reserved.#UCS had posted 63 World Records, Certainly leadership on benchmarks change, but coming out of the gate setting new records for Vmmark, SPECComp, SPECint, SPECfp and Oracle E-Business shows you just how good and how flexible Cisco UCS servers are. < ADVANCE SLIDE >

Cisco just added another 8 in March with the new Intel E-5 processors. < NEXT SLIDE >4Customers Have Spoken

UCS momentum is fueled by game-changing innovation; Cisco is quickly passing established players 1

11,000 UCS Customers WW$1.3B annualized revenue run rate for CY11Q4x86 Blade servers are growing over twice as fast as the overall x86 computing market 2Source: 1 IDC Worldwide Quarterly Server Tracker, Q4 2012, February, 2012, Revenue Share 2 IDC Q3 CY11 Server Forecaster, Based on Blade Revenue UCS #3 with 12.3%UCS #2 with 19.1%WWUSUCS momentum is fueled by game-changing innovation; Cisco is quickly passing established players 1UCS FY12Q2 growth of 91% Y/YUCS After Three Short YearsX86 Server Blade Market Share, Q4 CY121 2011 Cisco and/or its affiliates. All rights reserved.#Cisco Unified Computing System (UCS) has been seeing wide adoption Worldwide as you can see from this set of charts. In just three short years Cisco UCS has been seeing rapid acceptance across a wide strata of applications and workloads. From stand-alone data bases and other applications, to highly virtualized environments, UCS is hitting the mark for data centers today and tomorrow.

So Cisco gained share, who lost share? < NEXT SLIDE >5Source: IDC Worldwide Quarterly Server Tracker, Q4 2012, February, 2012, Revenue ShareWW x86 Blade ServersQ4'2009 to Q4'2011 Share ChangesMarket Share of WW Total Factory RevenueMarket Share of WW Total UnitsVendorMarket Share ChangeMarket Share ChangeCisco10.8%9.1%HP-6.9%-5.8%IBM-5.9%-5.3%All Others1.9%2.0%Market Share Changes Customers are voting for UCSUSA x86 Blade ServersQ4'2009 to Q4'2011 Share ChangesMarket Share of WW Total Factory RevenueMarket Share of WW Total UnitsVendorMarket Share ChangeMarket Share ChangeCisco16.2%14.5%HP-7.8%-4.3%IBM-7.3%-7.3%All Others-1.0%-2.9% 2011 Cisco and/or its affiliates. All rights reserved.#In just the last 2 years, Cisco UCS blade server Customers have moved Cisco to:

10.8% of the total WW factory revenue and the #3 position. < ADVANCE SLIDE >

16.2% of the total USA factory revenue and the #2 position

The obvious question is Why are customers moving to UCS? What is the driving movement?Lets take a look at the root causes behind this movement. < NEXT SLIDE >6SERVER-RELATED SPEND (CAPEX+OPEX)WW Spending on Servers, Power & Cooling, and Mgmt. / AdministrationSource: IDC, New Economic Model for the Datacenter; IDC 2011Server Related Spend growth over time80%OpExCustomer Spending ($B)20%CapEx 2011 Cisco and/or its affiliates. All rights reserved.#Today, the data center makes up 44% of overall IT spend.

The traditional data center design was to build in silos - with dedicated resources for each application - and to design silo resources for peak load environments. This model had some inherent inefficiencies: Resources cant be shared and, For the majority of the time, applications arent maximizing the capability of the server platform, All of which drives up costs due to underutilization of resources. < ADVANCE SLIDE >

Enter virtualization. As you can see here, the amount of investment to actually buy servers has been flat to declining for the past 15 years. Virtualization has helped keep hardware costs down but at the expense of escalating management complexity, burden and therefore cost. < ADVANCE SLIDE >

The cost of managing and operating servers has been growing steadily and represented 66% of the total spend in 2011, and is projected to be 80% of the total by 2013.

Data Centers need to deliver increased efficiencies in areas that have the greatest effect for your IT department and business. The answer is devote your efforts against the largest cost bucket, OpEx.

This is not a Do More, With Less conversation. It is a Do More, With What I Have and Maximize the Delivered Benefit for every person and purchase.

Lets see why customers are choosing Cisco UCS to help them meet this OpEx challenge. < NEXT SLIDE >

7Simpler Architecture = Fewer TouchesUCS has Fewer Management Touch Points

16 blades 2 x Cisco UCS 5108FabricInterconnects2Intra Chassis Switches0Chassis Mgmt Module0Total Mgmt Points1

16 blades 1 x Legacy ChassisFabricInterconnects0Intra Chassis Switches2Chassis Mgmt Module2Total Mgmt Points4 2011 Cisco and/or its affiliates. All rights reserved.#What do you get with legacy blade chassis design? Even those that have now followed Ciscos lead and rolled out converged (well almost) intra chassis switches?Multiple points of management, even for just a single chassis.

Compare that to UCS on the right. < ADVANCE SLIDE >

A pair of Fabric Interconnects in the center with two blade chassis and 16 blade servers.All with a single point of management. A true single point of management, not multiple applets shoved inside of a single pane of glass to look like on tool.

Now lets look at how these two environments scale, the Legacy blade chassis and Cisco UCS. < NEXT SLIDE >8Simpler Architecture = Easier to Scale64 Blades 4 x Legacy ChassisFabricInterconnects0Intra Chassis Switches8Chassis Mgmt Module8Total Mgmt Points1680 Blades 10 x Cisco UCS 5108FabricInterconnects2Intra Chassis Switches0Chassis Mgmt Module0Total Mgmt Points1

Mgmt switchLANLANSAN ASAN BMgmt switch

Mgmt switchLANSAN ASAN BLANMgmt switchLegacy doubling servers = doubling touches; UCS = 1 touch point 2011 Cisco and/or its affiliates. All rights reserved.#Looking to the left side again,

The Legacy chassis scales in building blocks, every chassis identical. Here we show 64 blade servers with 16 separate switch/network management points that are for the blade network only, we havent gotten to the blades yet. You have to buy more switches with every chassis, consuming more upstream ports.This adds ever increasing management burden, both at the server chassis level and further into the data center where port consumption is escalating with every new chassis.

Lets compare this to the way UCS scales: < ADVANCE SLIDE >Cisco UCS is supporting 80 blades here (16 more than the legacy) and still only has ONE management point. AND this management point covers both the network AND the blade servers < ADVANCE SLIDE >

Management Touch Points is one of the major drivers behind the rapid adoption of UCS, there are others.

There is obviously cost associated with scale, and as you might guess, including all the switches in every chassis is not very cost effective.Lets see how architecture cost plays out at scale. < NEXT SLIDE >9Simpler Architecture = No Penalty No Infrastructure Penalty to ScaleCompetitors pricing publically available on April 16, 2012. Cisco UCS pricing MSRP on April 16, 2012. Pricing is for blade chassis and networking only. Servers are not included.Total Number of Chassis Blade Server SlotsCisco UCSCompetitor Chassis, Switches & Mgmt.Chassis and I/O CostBLADE CHASSIS SAVINGS AT SCALEBLADE SLOT SOLUTION34% to 38% with UCS Blade Chassis Infrastructure cost to support servers is critical.The Chassis and I/O.Competitor is $39,872 more to get ready to add a 17th server.Cisco UCS is 34% less expensiveUCS 5108 with pair of UCS 6248UP Fl (four 10 Gbps uplinks per chassis = 5Gb/s per blade) vs.Competitors Chassis with one pair of CNA switches, and mgmt. 2011 Cisco and/or its affiliates. All rights reserved.#This is a blade chassis and chassis networking comparison only. No blades are included yet. You have to put the infrastructure in place first.For the first 16 blade slots, there is some extra cost for UCS associated. You are putting the Unified infrastructure capability in place. About $11,000 extra at retail to retail comparisons.

The real question is: What is the value I get for making that extra infrastructure investment?The answer is obvious when you consider the management savings illustrated on the prior slide and then looking at this graph.We already saw where UCS delivers less complex and easier scale on the network management front.Now you are seeing the second leg of the infrastructure stool lower cost to scale infrastructure.

We still need to look at a third leg, managing the compute nodes themselves, since compute management costs (both physical and virtual) are spiraling upwards quickly as we saw earlier. < NEXT SLIDE >

10Cisco Stateless vs.Server IdentityComputing

ServerBladesAdaptersChassis ModulesMulti Chassis Access Layer

ConvergedAdapterUnified FabricUnified FabricUnified FabricCisco UCSService Profile NIC MACs HBA WWNs Server UUID VLANs Assignments VLAN Tagging FC Fabrics Assignments FC Boot Parameters Number of vNICs vNIC Transmit SpeedvNIC Receive Speed PXE settings Boot order (full) IPMI Settings Number of vHBAs QoS Call Home Template Association Org & Sub Org Assoc. Server Pool Association Statistic Thresholds BIOS scrub actions Disk scrub actions BIOS firmware Adapter firmware BMC firmware RAID settings Advanced NIC settings Serial over LAN settingsBIOS SettingsPower Capping settingsOther VendorServer ProfileNIC MACsHBA WWNsServer UUIDServer Serial NumberVLANsVLAN TaggingFC FabricsFC Boot ParamsNumber of vNICsvNIC Transmit SpeedBoot order (FC only)PXE settings12 Server SettingsCisco UCS127+ Server SettingsConvergedSwitches

Their Server Profile doesnt stack up to Cisco UCS Service Profile 2011 Cisco and/or its affiliates. All rights reserved.#Compute management is another driver behind the growth of UCS adoption.

As you can see, there is no comparison between the left and right side in this slide. Cisco UCS lets a user pre-set over 127 different server identity features, IF THEY WANT.The Legacy chassis does not has this same degree of flexibility. This means more manual steps, which means more time to deploy and greater potential for error, leading to even longer times to deploy.

The other vendor mgmt software is able to assign some server parameters, but the hardware (the server) still tells the system how it is configured. Additional management is required to configure the BIOS, Firmware, Full boot paths, Array settings etc. Not UCS.

UCS service profiles enable full logical server abstraction. Every detail about a servers identity or any configuration option that would have to be set locally on the server is configurable in the Service Profile. Service Profiles enable UCS to dictate to the server the manner in which it should be configured. This profile can be saved as a template and gives the server admin a repeatable methodology for deploy and redeploying servers to identical known good states.

The legacy vendor is missing much of the logical server abstraction and cannot equal the capabilities that are enabled with the Service Profile.

Lets look at how this plays out in a data center. < ADVANCE SLIDE >

11Virtual Address Enterprise ManagerSystem Mgr. Update Central ConsoleControl Chassis Power & Capping $UCSMore Flexible, Less Complexity

Out of Band Management

Virtual Address Hdwr Manager

Onboard Administrator

Separate Management - Every Chassis, All SoftwareSeparate Enet & Fibre Channel I/O leaving the chassis 16 blade servers0 rack servers

16 blade servers6 rack serversUnified Compute Unified ManagementUnified Networking UCS Manager 1 ConsoleNo Added CostRack and Blade TogetherCisco UCS ArchitectureOther Vendor Server Hardware ManagementMultiple Layers of Software RequiredLegacy Design Blade Chassis 2011 Cisco and/or its affiliates. All rights reserved.#Here you see the various management applications that are necessary for a typical Legacy blade environment from a competitor. All of these touch every blade server.

Contrast this with UCS on the right side of the slide. < ADVANCE SLIDE >

The legacy management design touches every compute node, with added cost vs. UCS with a single touch management touch point for no additional cost.

So how does this scale? < NEXT SLIDE >

12Virtual Address Enterprise Manager $$$$System Mgr. Update Central ConsoleControl Chassis Power & Capping $$$$UCSMore Flexible, Less Complexity64 blade servers0 rack serversUCS Manager 1 ConsoleNo Added CostRack and Blade TogetherCisco UCS Architecture

Competitor iLO Advanced for BladeSystem

Virtual Connect Manager

Onboard Administrator

Competitor iLO Advanced for BladeSystem

Virtual Connect Manager

Onboard Administrator

Competitor iLO Advanced for BladeSystem

Virtual Connect Manager

Onboard Administrator

Competitor iLO Advanced for BladeSystem

Virtual Connect Manager

Onboard Administrator

Separate Management - Every Chassis, All SoftwareSeparate Enet & Fibre Channel I/O leaving the chassis Up to 160 serversBlade &/or Rack mountUnified Compute Unified Management Unified Networking Other Vendor Server Hardware ManagementMultiple Layers of Software RequiredLegacy Design Blade Chassis 2011 Cisco and/or its affiliates. All rights reserved.#Not very graceful. This legacy environment adds not just more management, it also adds additional cost to go with the increased complexity as you add servers.The Legacy environment now has 64 blade servers, each needing touching and having a number of higher level management tools to help manage the whole mess. More management points, more consoles, all just a bunch of consoles as applets inside a single pane of glass. And additional costs at each chassis add. What does UCS look like? < ADVANCE SLIDE >

This UCS environment can scale up to 160 blade AND OR rack servers, and does it with truly one single console. NO additional cost. The management functionality is built into the Fabric Interconnects.

Now lets take a look at what the entire hardware TCO stack looks like including servers, power and deployment time, as well as other items < NEXT SLIDE >

13No Compromise full chassis adds Cisco Solution TCO advantage increases at scaleOther vendor retail and Cisco MSRP pricing on 3/30/2012. Other Vendor Trend LineCisco Trend LineServersOther Vendor Parity ServerCisco: B200 M3All chassis fully populated with servers (starting at qty 16)Identical servers with two E5-2620 Intel Xeon processors with 64GB memory (eight 8GB DIMMs)64GB81632486480# of ServersCiscoOtherVendorCiscoCiscoCiscoCiscoCiscoOtherVendorOtherVendorOtherVendorOtherVendorOtherVendor 2011 Cisco and/or its affiliates. All rights reserved.#Here you see a comparison between Cisco UCS and another vendor at retail to retail pricing for the hardware. It is important to note that the full stack of OpEx has been included.

All the servers for both vendors have identical dual Intel E5-2620 processors and 64GB of memory (8 x 8GB DIMMs). No I realize that no one pays retail, but we cannot make comparisons using discounted pricing because it is important that you be able to verify and validate these numbers independently. That can only happen using retail pricing

The important take away from this slide is that UCS is more cost effective for the hardware purchases at lower server counts, and this clearly illustrates that point. Top of Rack switches are included in the competitive cost because they are required to scale the competitors solution to the same 160 server count that UCS can support with a single pair of Fabric Interconnects.

Graphs and tables showing saving and economies are great, butThe real measure is what have savings have actual UCS customers seen. < NEXT SLIDE >

*********************

Descriptions of contents:Retail Pricing:Cisco pricing is MSRP (47% discount for UCS hardware and 17% discount for services from GPL); Global Price List dated March 27, 2012.

Competitor server, chassis, and software pricing from their public web configuration page as of March 29, 2012. Competitor networking prices from the Competitor Product Bulletin updated March 30, 2012.

Server Configurations: Cisco- UCS B200 M3, 2 x Intel Xeon E5-2620 2.00GHz processors, memory uses 8GB DDR3 1333MHz with quantity qty 2 for 16GB configurations and qty 8 for 64GB configurations. PC3-10600 2R 1.35v DIMMs, and the VIC 1240 mLOM.

Competitor- New Gen Blade Server, 2 x Intel Xeon E5-2620 2.00GHz processors, either 2 (16GB configuration) or 8 (64GB configuration) 8GB DDR3 1333MHz, PC3L-10600 2R CAS-9 LV DIMMs, and the Converged CNA 10Gb 2P Flex type CNA LOM. System Manager is included under Hardware Management.

Chassis & Interconnect Configurations:Cisco - 2204UP Fabric Extender; 5108 Chassis, 4 PSU, 8 fans, 2 x 2204UP Fabric Extender, and 4 uplinks per chassis. 6248UP Fabric Interconnect, 2 PSU, and port licenses as required.

Competitor Blade Chassis Enclosure, 6 PSU, 10 fans, redundant Onboard Administrators, 2 x Converged blade chassis switch 10Gb/24-Port Modules. Virtual Control Enterprise Manager included for two or more chassis under Hardware Management.

Networking:Cisco- No top-of-rack switches needed.Competitor- Competitor 2510-24 port 1Gb switch with rack kit for OOBM. Competitor 6600-24XG 10Gb switch with accessories and rack kit. Competitor 8/24 SAN Switch with accessories and licenses as needed.

Server Deployment Times: Data extrapolated from Principle Technologies Test Report, March 2011.

Power: Calculated from vendor's public tools for servers; switch power from QuickSpecs.14

Cisco UCS: Changing the Economics of YOUR Data CenterApplicationPerformanceLeadershipImproved Application PerformanceProven Configuration DesignsHighest ServerDensityIncreased Performance in reduced footprintOptimization of Energy Resources Highest Scale, low latency networkingUnprecedented Bandwidth and ScaleConsolidation of InfrastructureUnifiedManagementOperational EfficiencyOpen InterfaceSimplified Allocation of ResourcesHigh PerformanceVirtual NetworksIncreased performance and scaleOptimized Virtualization PerformanceOver 100 UCS Customer Case Studies Proving Real ResultsPower and Cooling Cost:60% Lower

Infrastructure CAPEX:30% Lower

Deployment Time:90% Shorter

Administrator Productivity:80% HigherApplication Performance:40% Faster

2011 Cisco and/or its affiliates. All rights reserved.#When we talk about savings, here are some examples of what our customers are seeing. 90% Faster Server Deployment80% Higher Admin Productivity30% Lower Infrastructure CapEx60% Lower Power and Cooling cost40% Better Application Performance

< NEXT SLIDE >

***************

TCO / ROI Travelport reduced their cost of computing by 39% overall at the solution level, $5.65 million over 5 years.CapEx: -NightHawk Radiology: 50% reduction in physical servers, 80% less cabling Holmesglen TAFE Reduces Server Hardware Costs by 30%, Uses 50% Less Space in the Data Centre - http://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/HolmesglenTAFE.pdf -Audience View Tracking saw a 25% decrease in opeprating costs-Cineca was able to quickly and easily migrate 96% of our physical servers to virtual machines.-Converge saved as much as $200,000 in VMware licensing costs and reduced rack servers from 25 to 6OpEx University of Colorado shrinks footprint by 90% and reduces power use by $600,000 USD http://www.cisco.com/en/US/solutions/%20collateral/ns340/ns517/ns224/case_%20study_NetApp_Cisco_Kilo_Lab.pdf

Disaster Recovery -Pitt Ohios standard servers, with 8 to 15 GB of data, can be fully backed up in three to five minutes. VMs can be restoredin anywhere from five minutes to an hour, instead of 8 to 12 hours. Full remote accessibility enables them torestore a system from anywhere. When a large SQL server went down over a weekend, they were able tocompletely restore it in 40 minutes from his home with no need to involve the database administrator.Miami Childrens Hospital has reduced backup times by 50% http://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/miami_childrens_hospital_cs.pdf

Deployment Times-Euronet Worldwide implements and provisions virtual servers 95% faster with UCS http://www.marketwire.com/press-release/euronet-deploys-cisco-unified-computing-system-and-cloud-infrastructure-nasdaq-csco-1507480.htm -NetApp deploys 10,000 virtual machine servers in less than 1 hour. http://www.cisco.com/en/US/solutions/%20collateral/ns340/ns517/ns224/case_%20study_NetApp_Cisco_Kilo_Lab.pdf-Audience View Tracking reduced server provisioning from 1.5 days to 1 hour-Consert was able to get the [UCS] racks up, configured, and actually have virtual machines running within about three days from when we took the products out of the box -National FFA Organization reduced time spent managing physical servers by 80%-Enspire reduced provisioning from 13 to 6 weeks, with goal of achieving 2-wk deployments

IT StaffingMiami Childrens Hospital is at all time high for network availability, 99.999% - http://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/miami_childrens_hospital_cs.pdf Exam Works reduced potential need for 20 admins per 1000 employees down to 4, saving an a projected $1.1 million USD annually -CareCore reduced time to launch new lines of business from 6 months to 2 weeks and increased time software engineers can devote to development from 50% to 80%-Columbia Sportswear reduced IT management costs for their SAP deployment-RUN Balzano estimates that their engineers are spending at least 10% less time on management

Power/Cooling- University of Colorado: 90% savings in power consumption-Travelport reduced power and cooling cost by 69% with UCS.-Cisco IT saves 66% on power, 50% on cables and reduces licensing, support and maintenance cost by migrating critical applications like Oracle RAC and SAP ERP from Competitor Superdome to UCS AND gets faster response times http://www.cisco.com/web/about/ciscoitatwork/data_center/docs/Cisco_IT_Case_Study_OracleMigrationtoUCS.pdf -National FFA Organization lowered power consumption by 40%

Application Performance

Avago Technologies:Accelerated long-running batch processes by 30-40%Despite adding third data center, previous platform, memory utilization averaged 60 to 80% and peaked at 100%, with UCS its just 15%Taser: 50x application performance improvementEMC moves the worlds largest Oracle E-Business Suite apps off UNIX/RISC to Cisco UCS and got 51% to 95% performance improvements on quote and configuration activities with reduced power cost and complexity, at the same time delivering high availability capabilities in an effective, cost affordable better than previously possible http://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/cisco_emc_risc_migration_case_study.pdfGalliker Transport AG (Switzerland) two UCS systems deliver 4x the performance (75% better performance) than previously provided by their entire computer room (11 racks) and at the same time cut cabling by 80%.

15Cisco Unified Computing SystemA Differentiated / Revolutionary ApproachHigher PerformanceBrings out the best of Intel Xeon ProcessorsOptimized Resource Utilization for Compute, Networking and ManagementNo CompromisesNo Trade-offs for FunctionEnhanced Design CapabilityDesigned for the Future, TodayBetter TCO / ROISimpler ArchitectureNetworking with fewer componentsLower cost and easier scalingFewer Management Touch PointsFaster, More Flexible Automated Deployment / ProvisioningUnification leads to reduced ComplexityManagement via a single interfaceCisco UCSUnified Infrastructure, Scalability and Management Automation 2011 Cisco and/or its affiliates. All rights reserved.#Cisco UCS Provides customers:A Simpler Architecture - Easy to Scale, Easy to ManageA Faster More Flexible Management Structure - Policy Based Resource Allocation, automation means faster with fewer errorsHigh Performance for Single App or Virtualized Environments - Highest I/O per blade with prescriptive management control of over subscription at the blade and chassis level.No Need To Compromise - Form Factor agnostic management. The back of the chassis is not a profit center

< NEXT SLIDE >

16Thank you. 2011 Cisco and/or its affiliates. All rights reserved.#

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