cisco ucs emc world theater presentation 2012-06-08

Download Cisco UCS EMC World Theater presentation 2012-06-08

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This presentation was shown at EMC World 2012 in Las Vegas. It shows how Cisco UCS has gained market momentum and why it has done so.

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Changing Data Center Economics- Cisco UCS - EMC World 2012

Changing Data Center Economics

Cisco UCS EMC World 2012 Cisco SystemsThomas CloydData Center and VirtualizationUnified Computing SystemMay 2012

2011 Cisco and/or its affiliates. All rights reserved.#1DID YOU KNOW?CISCO SELLS SERVERSWORLD CLASS SERVERS 2011 Cisco and/or its affiliates. All rights reserved.#Did you know Cisco Sells Servers? World Class Servers. < ADVANCE SLIDE >2SPECompLbase20012-socket C220 M3UCS Application Performance63 RecordsA History of World Record Performance on Industry Standard Benchmarks Best CPU PerformanceBest Virtualization PerformanceBest Cloud Computing PerformanceBest Enterprise Application PerformanceBest Enterprise Middleware PerformanceBest CompetitorC PerformanceVMmark 2.0Overall B200 M2VMmark 2.12-socket Blade B200 M2VMmark 1.x2 socket Blade B230 M1VMmark 1.x Overall C460 M1VMmark 1.x 2-socket B200 M1VMmark 1.x 2-socket B250 M2VMmark 1.xOverall C460 M1VMmark 1.xBlade Server B440 M1VMmark 1.x 2-socket B200 M1VMmark 2.1Overall C460 M2VMmark 2.1 Twonode 4-socket C460 M2VMmark 2.14-socket C460 M2SPECompLbase20012-socket B200 M2SPECompMbase20012-socket B230 M2SPECompLbase20012-socket B230 M2SPECompMbase20014-socket C460 M2SPECompMbase2001 2-socket B200 M2SPECompLbase20012-socket B200 M2LinPack2-socket B200 M2LS-Dyna4-socket C460 M1SPECompMbase20014-socket C460 M1SPECompMbase20012-socket B200 M2Oracle E-Business Suite Medium Model Payroll Batch B200 M2Oracle E-Business Suite Xtra Large Model Payroll B200 M3Oracle E-Business Suite Medium Model Payroll Batch B200 M2Oracle E-Business Suite Medium ModelOrder-to-Cash B200 M2Oracle E-Business Suite Large ModelOrder-to-Cash B200 M3Oracle E-Business Suite Ex-large Model Payroll Batch B200 M2SPECjbb20052-socket C260 M2SPECjbb20052-socket B230 M2SPECjbb20054-socket B440 M2SPECjbb20052-socket B230 M2SPECjbb2005X86 2-socket B200 M2SPECjbb2005X86 4-socket C460 M1SPECjAppServer2004 2-node B230 M1SPECjbb2005X86 2-socket B230 M1SPECjbb2005X86 2-socket B230 M1SPECjAppServer20041-node 2-socket C250 M2SPECfp_rate_base2006 2-socketC260 M2SPECint_rate_base2006 2-socketC260 M2SPECint_rate2006X86 4-socketC460 M2SPECint_rate_base2006 X86 4-socket C460 M1SPECint_rate_base2006 X86 2-socketB200 M2SPECint_rate_base2006 X86 2-socket B200 M1SPECfp_rate_base2006 X86 2-socket B200 M2SPECint_rate_base2006 X86 2-socket B200 M2SPECfp_rate_base2006 X86 4-socket C460 M1SPECfp_rate_base2006 X86 2-socket B200 M1SPECjEnterprise2010 Overall B440 M1SPECjEnteprise20102-node B440 M2Oracle E-Business Suite Xtra Large Model Payroll Batch B230 M2SPECompMbase20014-socket C460 M1SPECompMbase20014-socket C460 M2SPECompMbase20012-socket C240 M3TPC-COracle DB 11g & OELC250 M2TPC-HMicrosoft SQL Server C460 M2SPECjbb2005X86 2-socket C220 M3SPECfp_rate_base2006 X86 2-socket C220 M3SPECint_rate_base2006 X86 2-socket C220 M3SPECfp_base2006X86 2-socketC220 M3TPC-HVectorWiseC250 M2TPC-HVectorWise C250 M2Data Current as of March 15, 2012 2011 Cisco and/or its affiliates. All rights reserved.#UCS had posted 63 World Records, Certainly leadership on benchmarks change, but coming out of the gate setting new records for Vmmark, SPECComp, SPECint, SPECfp and Oracle E-Business shows you just how good and how flexible Cisco UCS servers are. < ADVANCE SLIDE >

Cisco just added another 8 in March with the new Intel E-5 processors. < NEXT SLIDE >3SPECompLbase20012-socket C220 M3UCS Application Performance63 RecordsA History of World Record Performance on Industry Standard Benchmarks Best CPU PerformanceBest Virtualization PerformanceBest Cloud Computing PerformanceBest Enterprise Application PerformanceBest Enterprise Middleware PerformanceBest CompetitorC PerformanceVMmark 2.0Overall B200 M2VMmark 2.12-socket Blade B200 M2VMmark 1.x2 socket Blade B230 M1VMmark 1.x Overall C460 M1VMmark 1.x 2-socket B200 M1VMmark 1.x 2-socket B250 M2VMmark 1.xOverall C460 M1VMmark 1.xBlade Server B440 M1VMmark 1.x 2-socket B200 M1VMmark 2.1Overall C460 M2VMmark 2.1 Twonode 4-socket C460 M2VMmark 2.14-socket C460 M2SPECompLbase20012-socket B200 M2SPECompMbase20012-socket B230 M2SPECompLbase20012-socket B230 M2SPECompMbase20014-socket C460 M2SPECompMbase2001 2-socket B200 M2SPECompLbase20012-socket B200 M2LinPack2-socket B200 M2LS-Dyna4-socket C460 M1SPECompMbase20014-socket C460 M1SPECompMbase20012-socket B200 M2Oracle E-Business Suite Medium Model Payroll Batch B200 M2Oracle E-Business Suite Xtra Large Model Payroll B200 M3Oracle E-Business Suite Medium Model Payroll Batch B200 M2Oracle E-Business Suite Medium ModelOrder-to-Cash B200 M2Oracle E-Business Suite Large ModelOrder-to-Cash B200 M3Oracle E-Business Suite Ex-large Model Payroll Batch B200 M2SPECjbb20052-socket C260 M2SPECjbb20052-socket B230 M2SPECjbb20054-socket B440 M2SPECjbb20052-socket B230 M2SPECjbb2005X86 2-socket B200 M2SPECjbb2005X86 4-socket C460 M1SPECjAppServer2004 2-node B230 M1SPECjbb2005X86 2-socket B230 M1SPECjbb2005X86 2-socket B230 M1SPECjAppServer20041-node 2-socket C250 M2SPECfp_rate_base2006 2-socketC260 M2SPECint_rate_base2006 2-socketC260 M2SPECint_rate2006X86 4-socketC460 M2SPECint_rate_base2006 X86 4-socket C460 M1SPECint_rate_base2006 X86 2-socketB200 M2SPECint_rate_base2006 X86 2-socket B200 M1SPECfp_rate_base2006 X86 2-socket B200 M2SPECint_rate_base2006 X86 2-socket B200 M2SPECfp_rate_base2006 X86 4-socket C460 M1SPECfp_rate_base2006 X86 2-socket B200 M1SPECjEnterprise2010 Overall B440 M1SPECjEnteprise20102-node B440 M2Oracle E-Business Suite Xtra Large Model Payroll Batch B230 M2SPECompMbase20014-socket C460 M1SPECompMbase20014-socket C460 M2SPECompMbase20012-socket C240 M3TPC-COracle DB 11g & OELC250 M2TPC-HMicrosoft SQL Server C460 M2SPECjbb2005X86 2-socket C220 M3SPECfp_rate_base2006 X86 2-socket C220 M3SPECint_rate_base2006 X86 2-socket C220 M3SPECfp_base2006X86 2-socketC220 M3TPC-HVectorWiseC250 M2TPC-HVectorWise C250 M2March 15 2012: 8 new benchmark records on Cisco UCS M3 platformsTwo-socket RecordSPECCompLbase527,122 B200 M3Two-Socket RecordSPECjbb*20051,584,567 BOPSC220 M3Two-Socket RecordSPECompM*base200194,065 base score*C240 M3Overall RecordOracle E-Business Suite Payroll Extra Large Model828,729 Employees/hrB200 M3Two-Socket RecordSPECint*_rate_base2006671 base scoreC220 M3Two-Socket x86 Record SPECfp*_rate_base2006496 base scoreC220 M3Two-Socket RecordSPECfp*_base200689.9 base score*C220 M3B200 M3Overall RecordOracle E-Business Suite Order-To-Cash Large Model206,044 Lines/hrData Current as of March 15, 2012 2011 Cisco and/or its affiliates. All rights reserved.#UCS had posted 63 World Records, Certainly leadership on benchmarks change, but coming out of the gate setting new records for Vmmark, SPECComp, SPECint, SPECfp and Oracle E-Business shows you just how good and how flexible Cisco UCS servers are. < ADVANCE SLIDE >

Cisco just added another 8 in March with the new Intel E-5 processors. < NEXT SLIDE >4Customers Have Spoken

UCS momentum is fueled by game-changing innovation; Cisco is quickly passing established players 1

11,000 UCS Customers WW$1.3B annualized revenue run rate for CY11Q4x86 Blade servers are growing over twice as fast as the overall x86 computing market 2Source: 1 IDC Worldwide Quarterly Server Tracker, Q4 2012, February, 2012, Revenue Share 2 IDC Q3 CY11 Server Forecaster, Based on Blade Revenue UCS #3 with 12.3%UCS #2 with 19.1%WWUSUCS momentum is fueled by game-changing innovation; Cisco is quickly passing established players 1UCS FY12Q2 growth of 91% Y/YUCS After Three Short YearsX86 Server Blade Market Share, Q4 CY121 2011 Cisco and/or its affiliates. All rights reserved.#Cisco Unified Computing System (UCS) has been seeing wide adoption Worldwide as you can see from this set of charts. In just three short years Cisco UCS has been seeing rapid acceptance across a wide strata of applications and workloads. From stand-alone data bases and other applications, to highly virtualized environments, UCS is hitting the mark for data centers today and tomorrow.

So Cisco gained share, who lost share? < NEXT SLIDE >5Source: IDC Worldwide Quarterly Server Tracker, Q4 2012, February, 2012, Revenue ShareWW x86 Blade ServersQ4'2009 to Q4'2011 Share ChangesMarket Share of WW Total Factory RevenueMarket Share of WW Total UnitsVendorMarket Share ChangeMarket Share ChangeCisco10.8%9.1%HP-6.9%-5.8%IBM-5.9%-5.3%All Others1.9%2.0%Market Share Changes Customers are voting for UCSUSA x86 Blade ServersQ4'2009 to Q4'2011 Share ChangesMarket Share of WW Total Factory RevenueMarket Share of WW Total UnitsVendorMarket Share ChangeMarket Share ChangeCisco16.2%14.5%HP-7.8%-4.3%IBM-7.3%-7.3%All Others-1.0%-2.9% 2011 Cisco and/or its affiliates. All rights reserved.#In just the last 2 years, Cisco UCS blade server Customers have moved Cisco to:

10.8% of the total WW factory revenue and the #3 position. < ADVANCE SLIDE >

16.2% of the total USA factory revenue and the #2 position

The obvious question is Why are customers moving to UCS? What is the driving movement?Lets take a look at the root causes behind this movement. < NEXT SLIDE >6SERVER-RELATED SPEND (CAPEX+OPEX)WW Spending on Servers, Power & Cooling, and Mgmt. / AdministrationSource: IDC, New Economic Model for the Datacenter; IDC 2011Server Related Spend growth over time80%OpExCustomer Spending ($B)20%CapEx 2011 Cisco and/or its affiliates. All rights reserved.#Today, the data center makes up 44% of overall IT spend.

The traditional data center design was to build in silos - with dedicated resources for each application - and to design silo resources for peak load environments. This model had some inherent inefficiencies: Resources cant be shared and, For the majority of the time, applications arent maximizing the capability of the server platform, All of which drives up costs due to underutilization of reso

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