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Questionnaire for catchment study
Catchment is geography within the 5Km from the store. Additionally an area from where a critical
mass comes to the store also needs to be studied
Catchment study: For the BB in catchment where other BBs exist in the town/city.
Date of the study: 21/06/2011
Please take a Google map of your catchment to mark the main places on the map
Catchment Demographics: SR Nagar, Ameerpet, Begumpet, Panjagutta, SriNagar Colony, Jubliee
Hills,
Total population of the district/catchment: 16 Lakhs
Description 2011 2001
Actual Population 40, 10,238 38,29,753
Male 20,64,359 19,81,173
Female 1,945,879 1,848,580
Population Growth 4.71% 21.74%
Area Sq. Km 217 217
Density/km2 18,480 17,649
Proportion to Andhra Pradesh Population 4.74% 5.03%
Sex Ratio (Per 1000) 943 933
Child Sex Ratio (0-6 Age) 938 943
Mention the name of the catchment: Ameerpet
Mention the MALE/FEMALE ratio of the catchment:
Reference used is Census Report 2011
Please refer to the states census/city gazetteer/sociologist for the reference
Store details:
What is the history of store location? What type list of establishment was there prior to the store?
Sri Krishna Bottlers (coca cola private limited)
It was a company which used to produce bottles for gold spot. This factory was closed for a long
time before the establishment of Big Bazaar
Give the details of the store size:
How many levels the store has: 5
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The store is the part of the mall or is it a stand -alone store or part of office complex
Mention the amenities available in the store
1) Parking green-available
2) Ramp red-not available
3) Escalator
4) Travelletor
5) Lifts
6) Other
Mention the nearest railway station and bus stand to the store.
Please mention the name and the distance
1) Begumpet railway station 2Kms
2) Bharath Nagar railway station 2.5Km
3) Ameerpet bus stop 250 mts.
Whats the most prominent mode of transport of the population in the catchment?
Roadway
Upcoming planned infrastructure
1) Residential places
2) Bridges
3) Metro/commute comforts
4) Non-residential parks/SEZ
Political profile of catchment:
Local MP Name & photo: Mr. Anjan kumar yadav,congress (Secunderabad)
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Local MLA name & photo: Mr. Marri sasidhar reddy, congress MLA (sanathnagar)
Local political parties (please mention ruling party and main opposite partys name):
1)Congress ( ruling)
2)TDP
Active political party in the catchment:
Congress
TDP
TRS
MIM
Noteworthy social groups/NGOs in the catchment:
Animal Welfare Society
Abilashrayam Trust
Hind Seva Fouz GMR Varalaxmi Foundation
Prominent social/political personalities in the catchment or sprang from the catchment:
Mr. K Rosaiah (Ex cheif minister of AP)
Name the local municipal corporation, which takes care of the catchment: Kukatpally
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Shopping geography of the area
Mention the traditional bazaars in the neighbourhood area and their distance from the Big bazaar.
And mark them on the map and mention the things which these bazaars are famous for
Neighbourhood bazaar Signature product(s) Distance from BB
Reliance 1 Km
Erragadda Rythu Bazaar 2 Km
D-Mart 4.5 Km
Heritage Fresh 1.2 Km
Mention modern retails in the catchment please mark them on the map
Existing store Upcoming stores
Jos Alukas
Kalamandir
RS-Brothers
Mention the distance of each modern retail store existing /upcoming from BB
Store name Facilities Store size Feedback
Mention and mark the mall on the catchment on the map
Ameerpet Big Bazaar withPresent catchment
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Mention the important gathering places in the catchment and their distances from the big bazaar
Mark all these places on the map
1) Parks
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2) Hotels
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Mention religious places of worship in the catchment and mark them on the map
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Mention health establishments and Mark them on the map.
1) Clinics : Asian Dental Clinic, Lavanya Dental Clinic.
2) Hospitals : Prime Hospital, NIMS, AXON.
3) Branded speciality hospitals: Yashoda Hospitals, Image hospitals.
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Mention educational institutions and mark them on the map.
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On the map mark the petrol pumps in that area
Community Specifics:
How many languages are spoken in the neighbourhood?
1) Hindi
2) Telugu
3) English
The scripts and languages of interaction in the markets and bazaar on the hoardings and the shop
names.
1) English
2) Telugu
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Kindly write the names of the top 3 cables channels and top 3 main newspapers read in this area.
Cable channels Newspapers
Tv9 Eenadu
Etv 2 Andhra Jyothi
Tv 5 Sakshi
If you notice prominent advertisements/ hoarding in the area. Please mention brand and the
message.
Brand Main message
JOSALUKAS Brand Awareness
TATA DOCOMO Offers
BHARATHI CEMENTS Quality
Please document the castes and communities dominantly present in the area.
Mention the percentage referring to the secondary sources. Mention the sources. The caste and the
communities should be written in the following format(If possible you could also write their veg/
non-veg preferences in front of them). Top 5 dominant castes and communities need to be
documented with %.
(please refer to the census/ sociology expert/ state gazateer/ K.S. Singhs Castes of India)
Caste Sub-caste Language spoken Veg/ Non-veg %percentage
Reddy Gudathi Telugu Non-veg 12Gudathi Telugu Non-veg 11
Kapu balija Telugu Veg 11
Telaga Telugu Veg 10
Muslims Syed Urdu Non-veg 9
Sheik Urdu Non-veg 8
kama peda Telugu Non-veg 7
Sikhs Khatri Punjabi Non-veg 3
Others 29
Please document occupation of people in the catchment in the percentage terms.
1) Self employed: 18%2) Private sector: 43%
3) Govt sector/ Public sector: 24%
4) Un employed: 15%
Mention the type of families/ individuals found in the area in percentage.
1) Joint families(10+members): 6%2) Large families(6+members): 14%
3) Group living(paying guests, students, working men/ women): 46%
4) Small families(1-4members): 34%
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Infrastructure
What are the top 3 dominant Housing Patterns visible(from the list below) in the catchment?
(please mention the % against those 3)
1) Builidings(15 year old and above)
2) Commercial premises
3) Rental housing, Hostels, etc
Name 3 biggest festivals of the city/ catchment.
1) Vinayaka chavithi
2) Diwali
3) Dusserah
Please identify key social issues that people are sensitive about in the catchment. Eg: water
supply, traffic, education, etc.
Strategic intent and the vision for the store.
For the consumers
Internal strategic vision.
Forecast ABP
LOB specific
Store team specific