Number of Pubs

Catchment Adults 18+

Catchment Adults 18+ Per Pub

Target

Customers

% of

Population

Target

Customers

% of

Population

Target

Customers

% of

Population

Great Pub Great Food Gold 1,956 34.7 119 9,737 32.2 110 23,856 26.1 89

Great Pub Great Food Silver 2,264 40.1 87 12,062 39.8 87 30,559 33.4 73

Mainstream Pub with Food - Suburban Value 5,284 93.7 169 26,120 86.2 155 64,457 70.5 127

Mainstream Pub with Food - Suburban Aspiration 3,443 61.0 164 18,781 62.0 167 46,745 51.1 138

Mainstream Pub with Food - Country Value 0 0.0 0 33 0.1 1 164 0.2 1

Mainstream Pub with Food - Country Aspiration 109 1.9 16 719 2.4 19 3,241 3.5 29

Bit of Style 2,597 46.0 185 14,281 47.2 189 42,926 47.0 188

YPV Mainstream 68 1.2 59 205 0.7 33 870 1.0 47

YPV Premium 583 10.3 155 3,551 11.7 176 15,184 16.6 249

Community Wet 2,513 44.5 144 11,969 39.5 128 30,063 32.9 106

Total 18+ Population in Catchment 5,641 30,285 91,402

ABC1 100 97 100

C2DE 99 103 100

Standard Catchment Pub

Channel Index

Per Pub Analysis1 Mile Catchment Mosaic Profile

Social Grade Index

Index

46.6

% Index

48.4

91,402

53.4

0.5 Mile Catchment

%

51.6

1,880 698

Index

Index%

10 Minute DT Catchment

0.5 Mile Catchment 1 Mile Catchment 10 Minute DT Catchment

Index

1 Mile Catchment

53.1

46.9

Pub Catchment Report - BS4 4EG

H Aspiring Homemakers J Transient Renters O Rental Hubs

1,010

0.5 Mile

Catchment

1 Mile

Catchment

10 Minute DT

Catchment

3

5,641

13130

30,285

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Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015

Catchment Mosaic Groups

Mosaic Groups in 0.5 and 1 Mile Catchment Areas Mosaic Groups in 10 minute DT Catchment Area

A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security

F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters

K Municipal Challenge L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs

Site Catchment

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Mosaic Type ProfileCatchment

Adults 18+%

Catchment

Adults 18+%

Catchment

Adults 18+% Mosaic Type Profile

Catchment

Adults 18+%

Catchment

Adults 18+%

Catchment

Adults 18+%

A01 World-Class Wealth 0 0.0 0 0.0 0 0.0 I36 Solid Economy 880 15.6 1,565 5.2 3,644 4.0

A02 Uptown Elite 0 0.0 27 0.1 740 0.8 I37 Budget Generations 94 1.7 151 0.5 432 0.5

A03 Penthouse Chic 0 0.0 0 0.0 0 0.0 I38 Childcare Squeeze 3 0.1 166 0.5 311 0.3

A04 Metro High-Flyers 0 0.0 0 0.0 450 0.5 I39 Families with Needs 0 0.0 35 0.1 179 0.2

B05 Premium Fortunes 0 0.0 2 0.0 2 0.0 J40 Make Do & Move On 0 0.0 24 0.1 57 0.1

B06 Diamond Days 0 0.0 0 0.0 2 0.0 J41 Disconnected Youth 68 1.2 205 0.7 619 0.7

B07 Alpha Families 0 0.0 0 0.0 2 0.0 J42 Midlife Stopgap 671 11.9 4,163 13.7 7,472 8.2

B08 Bank of Mum and Dad 0 0.0 25 0.1 68 0.1 J43 Renting a Room 54 1.0 1,235 4.1 3,952 4.3

B09 Empty-Nest Adventure 0 0.0 1 0.0 18 0.0 K44 Inner City Stalwarts 0 0.0 207 0.7 1,066 1.2

C10 Wealthy Landowners 0 0.0 0 0.0 0 0.0 K45 Crowded Kaleidoscope 0 0.0 489 1.6 2,286 2.5

C11 Rural Vogue 0 0.0 0 0.0 0 0.0 K46 High Rise Residents 0 0.0 1,022 3.4 3,262 3.6

C12 Scattered Homesteads 0 0.0 0 0.0 0 0.0 K47 Streetwise Singles 78 1.4 134 0.4 851 0.9

C13 Village Retirement 0 0.0 0 0.0 0 0.0 K48 Low Income Workers 0 0.0 0 0.0 0 0.0

D14 Satellite Settlers 0 0.0 0 0.0 0 0.0 L49 Dependent Greys 19 0.3 597 2.0 1,431 1.6

D15 Local Focus 0 0.0 0 0.0 0 0.0 L50 Pocket Pensions 75 1.3 185 0.6 613 0.7

D16 Outlying Seniors 0 0.0 0 0.0 0 0.0 L51 Aided Elderly 0 0.0 78 0.3 311 0.3

D17 Far-Flung Outposts 0 0.0 0 0.0 0 0.0 L52 Estate Veterans 80 1.4 220 0.7 566 0.6

E18 Legacy Elders 58 1.0 68 0.2 323 0.4 L53 Seasoned Survivors 67 1.2 175 0.6 478 0.5

E19 Bungalow Heaven 0 0.0 13 0.0 105 0.1 M54 Down-to-Earth Owners 0 0.0 13 0.0 70 0.1

E20 Classic Grandparents 53 0.9 622 2.1 2,095 2.3 M55 Offspring Overspill 281 5.0 927 3.1 2,787 3.0

E21 Solo Retirees 182 3.2 1,258 4.2 3,223 3.5 M56 Self Supporters 10 0.2 107 0.4 498 0.5

F22 Boomerang Boarders 31 0.5 106 0.4 625 0.7 N57 Community Elders 0 0.0 45 0.1 543 0.6

F23 Family Ties 0 0.0 435 1.4 1,163 1.3 N58 Cultural Comfort 0 0.0 46 0.2 1,679 1.8

F24 Fledgling Free 0 0.0 20 0.1 59 0.1 N59 Asian Heritage 0 0.0 20 0.1 1,203 1.3

F25 Dependable Me 64 1.1 423 1.4 511 0.6 N60 Ageing Access 231 4.1 1,632 5.4 6,456 7.1

G26 Cafés and Catchments 0 0.0 117 0.4 1,390 1.5 O61 Career Builders 485 8.6 1,029 3.4 3,287 3.6

G27 Thriving Independence 109 1.9 671 2.2 3,090 3.4 O62 Central Pulse 0 0.0 369 1.2 6,176 6.8

G28 Modern Parents 0 0.0 0 0.0 0 0.0 O63 Flexible Workforce 0 0.0 517 1.7 4,451 4.9

G29 Mid-Career Convention 0 0.0 0 0.0 80 0.1 O64 Bus-Route Renters 583 10.3 2,546 8.4 3,925 4.3

H30 Primary Ambitions 1,244 22.1 6,807 22.5 12,758 14.0 O65 Learners & Earners 0 0.0 0 0.0 56 0.1

H31 Affordable Fringe 157 2.8 963 3.2 2,169 2.4 O66 Student Scene 0 0.0 0 0.0 195 0.2

H32 First-Rung Futures 52 0.9 578 1.9 1,337 1.5 U99 Unclassified 8 0.1 48 0.2 1,746 1.9

H33 Contemporary Starts 2 0.0 37 0.1 62 0.1 Total 5,641 30,285 91,402

H34 New Foundations 2 0.0 43 0.1 147 0.2

H35 Flying Solo 0 0.0 119 0.4 381 0.4

1 Mile

Catchment

10 Minute DT

Catchment

Adults 18+ by Mosaic Type in Each Catchment

0.5 Mile

Catchment

1 Mile

Catchment

10 Minute DT

Catchment

0.5 Mile

Catchment

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0115 968 5099

● Further from central amenities

● Sourced mobile on Internet

● Average age 63

● Often living alone

● Most are homeowners

● Modest income

● 1 or 2 bed flats and terraces

● Pleasant inner suburbs

● Families with children

● Renting from social landlord

● Pockets of social housing

● Lower wage service roles

● Relatively stable finances

● Small bills can be a struggle● Mostly terraces

● Aged 25 to 40

● Homesharers and singles

● In employment

● Don't have children

● Average age 45

● Privately renting affordable homes

● Cohabiting couples with children

● Aged 26-45

● Good household incomes

● Own with a mortgage

● 2 or 3 bedroom terraces or semis

4. N60 Ageing Access

Older residents owning small inner suburban properties with good access to amenities

● Family neighbourhoods

Top 5 Mosaic Types

Forward-thinking younger families who sought affordable homes in good suburbs which they may

now be out-growing

Maturing singles in employment who are renting short-term affordable homes

If you do not have log in details for Segmentation Portal then please contact the

Singles renting affordable private flats away from central amenities and often on main roads

Full visualisation of all types and groups are available in Segmentation Portal:

● Often live near main roads

● Living alone or sharing

● Rent lower value flats, often 1 bed

1 Mile Catchment Mosaic Type Visualisation

3. O64 Bus-Route Renters

2. J42 Midlife Stopgap

1. H30 Primary Ambitions

www.segmentationportal.com

5. I36 Solid EconomyStable families with children renting better quality homes from social landlords

Experian Copyright 2016 4

Source: CGA 2016

Competitor Map Top 20 Nearest Competitors

Order Outlet Name Operator

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 19

20

Pubfolio Ltd

Wadworth & Co Limited

Independent Free

Independent Free

Independent Free

Greene King

Unknown

Greene King

Swan

Lodekka

Pied Horse

Red Lion

Rhubarb Tavern

Castle

Beeses Tea Gardens

Star Pubs & Bars

Enterprise Inns

Independent Free

Wellington

Independent Free

Independent Free

Star Pubs & Bars

Enterprise Inns

Independent Free

Wetherspoon

Star Pubs & Bars

Independent Free

Sandringham Hotel

Cafe Grounded

Old Stillage

Lock Up

Black Horse

Fire Engine

George & Dragon

St Georges Hall

Langton Court

Bloomfield Inn

Three Crowns

Lord Nelson

Bull

0.7

0.7

Distance From

Site (Miles)

0.0

0.4

0.5

0.6

5.4

Drivetime from

Site (Minutes)

0.9

0.7

0.7

0.8

0.8

0.8

0.7

0.7

0.7

0.8

0.8

0.6

0.7

0.7

4.5

4.3

4.4

6.2

6.9

Competitor Map and Report

5.6

0.6

3.0

3.5

3.7

7.1

4.6

4.6

4.6

4.4

4.4

4.0

4.0

4.8

Pubs Catchment Site

Experian Copyright 2016 5