catchment 1

8/6/2019 Catchment 1

1/12

Questionnaire for catchment study

Catchment is geography within the 5Km from the store. Additionally an area from where a critical

mass comes to the store also needs to be studied

Catchment study: For the BB in catchment where other BBs exist in the town/city.

Date of the study: 21/06/2011

Please take a Google map of your catchment to mark the main places on the map

Catchment Demographics: SR Nagar, Ameerpet, Begumpet, Panjagutta, SriNagar Colony, Jubliee

Hills,

Total population of the district/catchment: 16 Lakhs

Description 2011 2001

Actual Population 40, 10,238 38,29,753

Male 20,64,359 19,81,173

Female 1,945,879 1,848,580

Population Growth 4.71% 21.74%

Area Sq. Km 217 217

Density/km2 18,480 17,649

Proportion to Andhra Pradesh Population 4.74% 5.03%

Sex Ratio (Per 1000) 943 933

Child Sex Ratio (0-6 Age) 938 943

Mention the name of the catchment: Ameerpet

Mention the MALE/FEMALE ratio of the catchment:

Reference used is Census Report 2011

Please refer to the states census/city gazetteer/sociologist for the reference

Store details:

What is the history of store location? What type list of establishment was there prior to the store?

Sri Krishna Bottlers (coca cola private limited)

It was a company which used to produce bottles for gold spot. This factory was closed for a long

time before the establishment of Big Bazaar

Give the details of the store size:

How many levels the store has: 5


2/12

The store is the part of the mall or is it a stand -alone store or part of office complex

Mention the amenities available in the store

1) Parking green-available

2) Ramp red-not available

3) Escalator

4) Travelletor

5) Lifts

6) Other

Mention the nearest railway station and bus stand to the store.

Please mention the name and the distance

1) Begumpet railway station 2Kms

2) Bharath Nagar railway station 2.5Km

3) Ameerpet bus stop 250 mts.

Whats the most prominent mode of transport of the population in the catchment?

Roadway

Upcoming planned infrastructure

1) Residential places

2) Bridges

3) Metro/commute comforts

4) Non-residential parks/SEZ

Political profile of catchment:

Local MP Name & photo: Mr. Anjan kumar yadav,congress (Secunderabad)


3/12

Local MLA name & photo: Mr. Marri sasidhar reddy, congress MLA (sanathnagar)

Local political parties (please mention ruling party and main opposite partys name):

1)Congress ( ruling)

2)TDP

Active political party in the catchment:

Congress

TDP

TRS

MIM

Noteworthy social groups/NGOs in the catchment:

Animal Welfare Society

Abilashrayam Trust

Hind Seva Fouz GMR Varalaxmi Foundation

Prominent social/political personalities in the catchment or sprang from the catchment:

Mr. K Rosaiah (Ex cheif minister of AP)

Name the local municipal corporation, which takes care of the catchment: Kukatpally


4/12

Shopping geography of the area

Mention the traditional bazaars in the neighbourhood area and their distance from the Big bazaar.

And mark them on the map and mention the things which these bazaars are famous for

Neighbourhood bazaar Signature product(s) Distance from BB

Reliance 1 Km

Erragadda Rythu Bazaar 2 Km

D-Mart 4.5 Km

Heritage Fresh 1.2 Km

Mention modern retails in the catchment please mark them on the map

Existing store Upcoming stores

Jos Alukas

Kalamandir

RS-Brothers

Mention the distance of each modern retail store existing /upcoming from BB

Store name Facilities Store size Feedback

Mention and mark the mall on the catchment on the map

Ameerpet Big Bazaar withPresent catchment


5/12

Mention the important gathering places in the catchment and their distances from the big bazaar

Mark all these places on the map

1) Parks


6/12

2) Hotels


7/12

Mention religious places of worship in the catchment and mark them on the map


8/12

Mention health establishments and Mark them on the map.

1) Clinics : Asian Dental Clinic, Lavanya Dental Clinic.

2) Hospitals : Prime Hospital, NIMS, AXON.

3) Branded speciality hospitals: Yashoda Hospitals, Image hospitals.


9/12

Mention educational institutions and mark them on the map.


10/12

On the map mark the petrol pumps in that area

Community Specifics:

How many languages are spoken in the neighbourhood?

1) Hindi

2) Telugu

3) English

The scripts and languages of interaction in the markets and bazaar on the hoardings and the shop

names.

1) English

2) Telugu


11/12

Kindly write the names of the top 3 cables channels and top 3 main newspapers read in this area.

Cable channels Newspapers

Tv9 Eenadu

Etv 2 Andhra Jyothi

Tv 5 Sakshi

If you notice prominent advertisements/ hoarding in the area. Please mention brand and the

message.

Brand Main message

JOSALUKAS Brand Awareness

TATA DOCOMO Offers

BHARATHI CEMENTS Quality

Please document the castes and communities dominantly present in the area.

Mention the percentage referring to the secondary sources. Mention the sources. The caste and the

communities should be written in the following format(If possible you could also write their veg/

non-veg preferences in front of them). Top 5 dominant castes and communities need to be

documented with %.

(please refer to the census/ sociology expert/ state gazateer/ K.S. Singhs Castes of India)

Caste Sub-caste Language spoken Veg/ Non-veg %percentage

Reddy Gudathi Telugu Non-veg 12Gudathi Telugu Non-veg 11

Kapu balija Telugu Veg 11

Telaga Telugu Veg 10

Muslims Syed Urdu Non-veg 9

Sheik Urdu Non-veg 8

kama peda Telugu Non-veg 7

Sikhs Khatri Punjabi Non-veg 3

Others 29

Please document occupation of people in the catchment in the percentage terms.

1) Self employed: 18%2) Private sector: 43%

3) Govt sector/ Public sector: 24%

4) Un employed: 15%

Mention the type of families/ individuals found in the area in percentage.

1) Joint families(10+members): 6%2) Large families(6+members): 14%

3) Group living(paying guests, students, working men/ women): 46%

4) Small families(1-4members): 34%


12/12

Infrastructure

What are the top 3 dominant Housing Patterns visible(from the list below) in the catchment?

(please mention the % against those 3)

1) Builidings(15 year old and above)

2) Commercial premises

3) Rental housing, Hostels, etc

Name 3 biggest festivals of the city/ catchment.

1) Vinayaka chavithi

2) Diwali

3) Dusserah

Please identify key social issues that people are sensitive about in the catchment. Eg: water

supply, traffic, education, etc.

Strategic intent and the vision for the store.

For the consumers

Internal strategic vision.

Forecast ABP

LOB specific

Store team specific

catchment 1

Documents