Transcript
Page 1: Case film about the social advertising campaign

INTERACTIVE  QUEST  “WHAT  WOULD  YOU  DO  IN  THIS  

SITUATION?”  

YOUTUBE  ANALYTICS  RESULTS  

www.youtube.com/laskyquest  

Created  and  produced  by  Social  AdverMsing  Laboratory  Campaign  launched  by  FOCUS-­‐MEDIA  FoundaMon  

Page 2: Case film about the social advertising campaign

QUEST  STRATEGY  AND  RESULTS  

Page 3: Case film about the social advertising campaign

QUEST  DEMOGRAPHY  

Page 4: Case film about the social advertising campaign

QUEST  PLAYBACK  LOCATIONS  

MOST  POPULAR:  

Page 5: Case film about the social advertising campaign

AUDIENCE  ENGAGEMENT  ON  FIRST  VIDEO  

AUDIENCE  RETENTION  PEAKS  AT  THE  APPEARING  OF  INTERACTIVE  CHOISE  

60%  CHOOSE  TO  CONTINUE  CONVERSATION  WITH  A  GUY  32%  CHOOSE  TO  STOP  CONVERSATION  WITH  A  GUY  

 


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