Transcript
![Page 1: Case film about the social advertising campaign](https://reader034.vdocuments.mx/reader034/viewer/2022042614/5596e95a1a28abfa1d8b45ac/html5/thumbnails/1.jpg)
INTERACTIVE QUEST “WHAT WOULD YOU DO IN THIS
SITUATION?”
YOUTUBE ANALYTICS RESULTS
www.youtube.com/laskyquest
Created and produced by Social AdverMsing Laboratory Campaign launched by FOCUS-‐MEDIA FoundaMon
![Page 2: Case film about the social advertising campaign](https://reader034.vdocuments.mx/reader034/viewer/2022042614/5596e95a1a28abfa1d8b45ac/html5/thumbnails/2.jpg)
QUEST STRATEGY AND RESULTS
![Page 3: Case film about the social advertising campaign](https://reader034.vdocuments.mx/reader034/viewer/2022042614/5596e95a1a28abfa1d8b45ac/html5/thumbnails/3.jpg)
QUEST DEMOGRAPHY
![Page 4: Case film about the social advertising campaign](https://reader034.vdocuments.mx/reader034/viewer/2022042614/5596e95a1a28abfa1d8b45ac/html5/thumbnails/4.jpg)
QUEST PLAYBACK LOCATIONS
MOST POPULAR:
![Page 5: Case film about the social advertising campaign](https://reader034.vdocuments.mx/reader034/viewer/2022042614/5596e95a1a28abfa1d8b45ac/html5/thumbnails/5.jpg)
AUDIENCE ENGAGEMENT ON FIRST VIDEO
AUDIENCE RETENTION PEAKS AT THE APPEARING OF INTERACTIVE CHOISE
60% CHOOSE TO CONTINUE CONVERSATION WITH A GUY 32% CHOOSE TO STOP CONVERSATION WITH A GUY