case film about the social advertising campaign
DESCRIPTION
Case film about the social advertising campaign, which included interactive quest "What would you do in this situation" - www.youtube.com/laskyquest Created and produced by Social Advertising Laboratory Client: FOCUS-MEDIA FoundationTRANSCRIPT
INTERACTIVE QUEST “WHAT WOULD YOU DO IN THIS
SITUATION?”
YOUTUBE ANALYTICS RESULTS
www.youtube.com/laskyquest
Created and produced by Social AdverMsing Laboratory Campaign launched by FOCUS-‐MEDIA FoundaMon
QUEST STRATEGY AND RESULTS
QUEST DEMOGRAPHY
QUEST PLAYBACK LOCATIONS
MOST POPULAR:
AUDIENCE ENGAGEMENT ON FIRST VIDEO
AUDIENCE RETENTION PEAKS AT THE APPEARING OF INTERACTIVE CHOISE
60% CHOOSE TO CONTINUE CONVERSATION WITH A GUY 32% CHOOSE TO STOP CONVERSATION WITH A GUY