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Branding when You’re Brand New
Lynn WalshInvestigative Producer, WPTV
@LWalsh
Branding when You’re Brand New
Google Me…What do you see?
Google Yourself…What do you see?
Branding when You’re Brand New
Get your name out thereTwitterLinkedInFacebookPinterestYouTubeYour Own WebsiteTumblr
Branding when You’re Brand New
Get your name out thereGoogle+FlikrFoursquareInstagramVevoScribd
Branding when You’re Brand New
Consistency is Key
Your nameYour Default PicturesYour LanguageYour design
Includes colors, fonts, layout
Branding when You’re Brand New
Consistency is KeyWhat you Write & Share
Personal vs. PrivateConsider having two accountsBuild and develop a niche
Take some time to think about this
Branding when You’re Brand New
What are you going to talk about?
Branding when You’re Brand NewMake it easy:
TwitterUse HashtagsLocally where you areTopics you are covering#journalism #reporting #news
#GenJ Tweet to people involved in your
storiesLists are your friendsSchedule Tweets
Branding when You’re Brand New
Make it easy:Facebook
Include people in your postsCompanies, people, etc.Add photosLike pagesPay attention to events
Branding when You’re Brand New
Make it easy:Pinterest
Get a pinit extension for FirefoxYou can share articles if you have
photosMake it relevant to your workHave some fun with yours too
Branding when You’re Brand New
Make it easy:Instagram
Connect accountsUse HashtagsFollow people
Branding when You’re Brand New
Make it easy:Google+
Join or start communitiesCheck out local spotsCheck out the eventsMake yourself a Google Authorship
page
Branding when You’re Brand New
Connect with your communityTake a day and like Facebook
pagesMake Twitter ListsAdd people to Circles on
Google+See what hashtags are popular
and use them
Branding when You’re Brand New
Some New Sites to check outVine, http://vine.co/
Short videos that loop
GetGlueCheck-in and talk about TV shows
