Transcript
Page 1: BlogWell New York Social Media Case Study: Food Network, presented by Kate Gold and Sarah De Heer

SocialMedia.orgVideo Case Studies

Kate Gold & Sarah De Heer

Food Network Invites You to #PullUpAChair

This video is from

BlogWellSan FranciscoJune 20, 2011

socialmedia.org/blogwell

SocialMedia.orgCase Studies

This presentation is from

BlogWellNew York

September 12, 2012socialmedia.org/blogwell

Page 2: BlogWell New York Social Media Case Study: Food Network, presented by Kate Gold and Sarah De Heer

Invites you to #PullUpAChair

Page 3: BlogWell New York Social Media Case Study: Food Network, presented by Kate Gold and Sarah De Heer
Page 4: BlogWell New York Social Media Case Study: Food Network, presented by Kate Gold and Sarah De Heer

Goals

• Bring food community together online

• Break down barriers between food websites and

leverage what each site does best

• Be the “host” of these events

Page 5: BlogWell New York Social Media Case Study: Food Network, presented by Kate Gold and Sarah De Heer

#PullUpAChair

Page 6: BlogWell New York Social Media Case Study: Food Network, presented by Kate Gold and Sarah De Heer
Page 7: BlogWell New York Social Media Case Study: Food Network, presented by Kate Gold and Sarah De Heer
Page 8: BlogWell New York Social Media Case Study: Food Network, presented by Kate Gold and Sarah De Heer

What does this all mean?

Page 9: BlogWell New York Social Media Case Study: Food Network, presented by Kate Gold and Sarah De Heer

Lessons Learned

• Multiple blog posts highlight different blogger

segments

• Educate general public on participation

• Shared promotion needs guidelines

Page 10: BlogWell New York Social Media Case Study: Food Network, presented by Kate Gold and Sarah De Heer

What’s Next

• Invite talent to #PullUpAChair

• Highlight community participation

• Bring it full circle

• Begets future partnerships

• Give back to community

Page 11: BlogWell New York Social Media Case Study: Food Network, presented by Kate Gold and Sarah De Heer
Page 12: BlogWell New York Social Media Case Study: Food Network, presented by Kate Gold and Sarah De Heer

Learn more about past and upcoming BlogWells

socialmedia.org/blogwell

This video is from

BlogWellSan FranciscoJune 20, 2011

socialmedia.org/blogwell

SocialMedia.orgCase Studies

This presentation is from

BlogWellNew York

September 12, 2012socialmedia.org/blogwell


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