blogwell new york social media case study: food network, presented by kate gold and sarah de heer
DESCRIPTION
In their BlogWell New York presentation, Food Network's Director of Social Media, Kate Gold, and Editor, Sarah De Heer, share how they launched and sustain their Twitter campaign to engage fans. Kate and Sarah describe the execution of their #PullUpAChair campaign that includes: their initial goals for the program, their partner strategy, the official launch, and lessons learned. Watch the video of this presentation here: https://vimeo.com/51618064TRANSCRIPT
SocialMedia.orgVideo Case Studies
Kate Gold & Sarah De Heer
Food Network Invites You to #PullUpAChair
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellNew York
September 12, 2012socialmedia.org/blogwell
Invites you to #PullUpAChair
Goals
• Bring food community together online
• Break down barriers between food websites and
leverage what each site does best
• Be the “host” of these events
#PullUpAChair
What does this all mean?
Lessons Learned
• Multiple blog posts highlight different blogger
segments
• Educate general public on participation
• Shared promotion needs guidelines
What’s Next
• Invite talent to #PullUpAChair
• Highlight community participation
• Bring it full circle
• Begets future partnerships
• Give back to community
Learn more about past and upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellNew York
September 12, 2012socialmedia.org/blogwell