ten in twenty: boston blogwell presentation

© Copyright 2013 EMC Corporation. All rights reserved.

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10 things EMC social has learned from correctional facilities of the 1960’s, aquatic l ife, sports equipment, cemeteries, vertical deflection of automobiles, evergreen conifers, and time travel set to the music of Huey Lewis.

1

TEN TWENTYIN


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BUT WE TOLD THEM TO REGISTER?Earlier in 2009


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GET BUSYLIVING

ORGET BUSYDYING

3

SHAWSHANK SMAKHOCKEY STICKS BONEYARD FLUX CAPACITORCHRISTMAS TREE NUDGESPEED BUMPZISSOU1

U


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CORPORATEACCOUNTS

LISTENING &INFLUENCERS

INSIGHTSLAUNCHES

ENABLEMENT & TRAINING

SELLING EVENTSBLOGS

SHAWSHANK HOCKEY STICKSZISSOU2

SMAKBONEYARD FLUX CAPACITORCHRISTMAS TREE NUDGESPEED BUMP U

COMMUNITIES


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OUCH!


76% OF EMC’s TWITTER

FOLLOWERS DID NOT FOLLOW @EMCCorp

YET, @EMCCorp HAD THE SINGLE LARGEST FOLLOWING!


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HOCKEY STICK EFFECT

7



Evidence that your business teams are spreading your

message too thinaka Social Sprawl™


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30,000

60,000

90,000

120,000

150,000

EMC

Corporation

EMC

India

Mozy

EMC

Careers

EMC

World

RSA

EMC

IT M

anagement

EMC

Docum

entum

RSA

Conference

EMC

Forum

EMC

VM

AX

EMC

Korea

EMC

Israel

EMC

Nederland

EMC

Sverige

EMC

VN

X and V

NX

e

EMC

Belux

EMC

Mom

entum

EMC

VPLEX

EMC

Avam

ar

EMC

UK

and Ireland

EMC

Latinoamérica

EMC

Brasil

EMC

France

EMC

RecoverPoint

EMC

NetW

orker

EMC

SourceOne

EMC

Deutschland

EMC

Global Services

EMC

Captiva

EMC

Southern Africa

EMC

España

EMC

Japan

Greenplum

EMC

Norge

EMC

Docum

ent Sciences

EMC

Isilon

Syncplicity

EMC

Hellas

EMC

Portugal

EMC

Italia

EMC

Select

EMC

APJ C

hannel Dev

EMC

TV

EMC

Danm

ark

EMC

Backup and Recovery

EMC

Public Sector

EMC

Switzerland

EMC

Thailand

EMC

Suomi

18,000

36,000

54,000

72,000

90,000

HOCKEY STICK EFFECT

8



Evidence that your business teams are spreading your

message too thinaka Social Sprawl™


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Nothing stresses me out... Except having to seek the approval of my inferiors.

“

”


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WE GOT BUSY

DYING.Added +150 tombstones in 6 months


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Creating an EMC-branded social media account?

New accounts must be approved by the corporate social media team. What constitutes an EMC branded social media account? Any use of EMC in an account’s name, URL, imagery, or other branding elements. To learn more and submit a request for a new account click here.

If you have not submitted a request please visit the request page here. If you have submitted a request and been approved, please proceed.

Acknowledgement of policies is required to access this page.

Creating a personal social media account?

At EMC we encourage employees to leverage the power of social media for their jobs. If you plan to create a new account for yourself, it is okay to mention EMC in your bio, but please refrain from using EMC in any of the other branding elements such as account name, URL, images, and so forth.

If you are creating a personal social media account and agree to the terms above please proceed.

I agree


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2012

HAPPY HOLIDAYS FROM EMC SOCIAL!

Thom, Kari, Kate, Diego, Jon, Deepti Chris, Greg, & Erin



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Official, Tiered, Clean... And Very Blue

13

SHAWSHANK SMAKHOCKEY STICKS BONEYARD FLUX CAPACITORCHRISTMAS TREE NUDGESPEED BUMPZISSOU6

U

2013


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THE DUDE


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OUR FLUX CAPACITOR

15

A ubiquitous publication environment providing direct access to seed

content to our ecosystem of social accounts




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31,250

62,500

93,750

125,000

7/31/11 10/13/11 12/26/11 3/9/12 5/22/12 8/4/12 10/17/12 12/30/12 3/14/13 5/27/13 8/9/13

1,000

2,000

3,000

4,000

16


Total Likes Daily Likes

EVERYONE NEEDS A LIL’ NUDGEEMCCorp Lifetime Facebook Growth

GOT BUSY LIVIN’



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Tapping EMC’s global social media army to amplify initiatives

SOCIAL MEDIA ACTIVATION KIT



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SHAWSHANK HOCKEY STICKSZISSOU

Comprehensive global training curriculum focused on building employee advocates and training social account managers


SOCIAL MEDIA UNIVERSITY

10


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NOW, THEY’RE REGISTERING...


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@ThomLytle

21

THANK YOU


@EMCCorp

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ten in twenty: boston blogwell presentation

Social Media

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twentyin copyright

blogwell official

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social sprawl

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