Download - Best In Class Social Media
SOCIALEXCELLENCEBEST IN CLASS SOCIAL MEDIA FROM A SOURCE YOU WOULDN’T EXPECT.
SOCIAL MEDIABEST IN CLASS
BUT NOT FROM THE SAME OLD BRANDS
AN GARDA SÍOCHÁNAGOVERNMENT ORGANISATION ESTABLISHED IN 1922
OFTEN SEEN AS OLD FASHIONED & BEHIND THE TIMES
BUT NOW USING SOCIAL MEDIA TO CHANGE ITS IMAGE
A DAMAGED REPUTATION OVER THE YEARS
MODERNISE & SOFTEN THEIR IMAGEWITH THE PUBLIC
HOW?
ENTERTAINMENTSHARABLEUTILITY
CONSISTENTTONE OFVOICE
ENTERTAINMENTLIVE TWEETING JOKES WHILE WORKING
RELAXED, INFORMAL TONE OF VOICE
RELATABLE HUMOUR - PEOPLE CAN RELATE TO WANTING TO AVOID SPEED CAMERAS, ETC
ENTERTAINMENT
ENTERTAINMENTINFORMAL, HUMANISED TONE OF VOICE
USED A POSSIBLY EMBARRASSING SITUATION TO THEIR ADVANTAGE
RESPONSE INDICATES CONSISTENT MONITORING OF THE ACCOUNT
ENTERTAINMENT
ENGAGEMENT WITH @RUBBERBANDITS RECEIVED NATIONAL COVERAGE
PICKED UP BY A NUMBER OF SOURCES, SUCH AS JOE.IE AND DAILYEDGE.IE
AN GARDA SIOCHANA’S REPLY RECEIVED 203 RETWEETS AND 204 FAVORITES
ENTERTAINMENT
SHAREABLEREAL-TIME UPDATES
RELEVANT CONTENT THAT IS WORTH SHARING
TRANSPARENT AND HONEST - SHOWS THEY ARE NOT TRYING TO CATCH PEOPLE OUT
UTILITYREAL-T IME UPDATES THAT PEOPLE CAN ACT ON
LOCALLY RELEVANT CONTENT TO ENSURE CONTENT IS USEFUL
FEATURES A STRONG CALL TO ACTION
TWITTERALERTSFIRST IRISH ORGANISATION TO USE TWITTER ALERTS
TWEETS AS A PUSH NOTIFICATION OR TEXT MESSAGE
RAPID SHARING OF EMERGENCY MESSAGES
TWITTERALERTS
SOCIALSTATSFACEBOOK FANS - 27,166
TWITTER FOLLOWERS @GARDATRAFFIC - 53,632
TWITTER FOLLOWERS @GARDAINFO - 11,287
SUMMARY
WARM,FRIENDLY,APPROACHABLETOV
ENTERTAINING,USEFUL,SHAREABLECONTENT
RELEVANT& REAL-TIMEINFORMATION
LATESTTECHNOLOGY
COMMUNITYENGAGEMENT &INTERACTION
@twitterwww.cksk.com linkedin facebook
THANKYOU.MAKE THE FUTURE POSSIBLE.